This week is a strange one, as snakes are flung at horses to turn them into unicorns, and Paul keeps finding videogame soulmates from the reader feedback. This week’s Gaming Flashback is the Amiga classic Shadow of the Beast, while the Gaming History takes a look back at the Apple Pippin.

This week’s news items include:

• Survey: Female gamers enjoy gaming more than sex
• June 2011 NPD sales figures released
• Publishers spend XBLA budgets, expect retail content
• Gamestop thinks next gen consoles will hit in 2014
• Zynga offered $1B for Popcap
• Ubisoft confirms multiplayer pass system to combat used game sales

Finally, the Question of the Week is “What games do you play in bed?” Yes, it’s been a weird week.

This week is a big episode, as it is chock full of surprising news this week, as well as some long, long reader mail. If that weren’t enough, we take a look back at the IntelliVision game Maze-a-Tron, deal with too much love for Paul, and the mystery that is the popularity of gorillas.

This week’s news includes:

• Electronic Arts buys Popcap Games
• Microsoft: Only Master Chief in Halo from now on
• PlayStation Vita dev costs closer to PSP
• Netflix takes aim at usage based billing
• Expert glitcher hired to clean up Modern Warfare 3′s multiplayer
• Skyrim ‘less confusing’, not ‘more accessible‘

There’s no Gaming History this week, but the Question of the Week is: “What old game do you most want to see remade?” There’s no contest behind it, but you can always take heart in the fact that your question was probably the most awesome.

Tech Cruch is reporting that Electronic Arts is about to acquire casual games giant Popcap Games for a cool $1 billion, which would exceed EA’s market cap by over 13%. If true, this would be EA’s definitive entry into the casual games market, a field they broke into 7 years ago.

Despite consuming a significant chunk of EA’s reserves. buying Popcap would bring them IPs such as Bejeweled, Plants Vs. Zombies, Peggle, Zuma and Bookworm.

We’ll keep an eye on this deal as it happens.

This week’s gaming podcast we’re looking back at Elevator Action and we give our audio review of Plants v.s. Zombies, which you can find on CasualGamerChick as well.We tackle the question of the week, lots of great game points on games you just couldn’t finish but wanted to and, game news:

• No New Game Consoles Until 2013
• Bioware Talks More About Mass Effect on the iPhone
• Resident Evil 5 in 3D on the PC
• Blizzard Sends Cease and Desist to iPhone Apps
• Pickmin 3 on the way?

This weeks “Question of the Week,” when will we see the next generation of consoles released and, will the iPhone overtake other hand-held gaming platforms?

This week we’re taking a stroll down memory lane of Deus Ex, hitting up some information about Warren Spector and crashing through some good game news including:

• New Guitar Hero Game a “best of” compilation.
• Latest DLC for Fallout 3, not working so well.
• New Linux based gaming console.
• PS3 Outsells Nintendo Wii in Japan.
• Sony Gets Snippy about DSi.
• Rumor: Mortal Kombat Devs Leaving Midway.

Of course, we forgot our Question of the Week, so let’s ask it now: How many bad/buggy patches and content updates would you accept before you give up on the developer? Ton’s of great comments this week, hopefully you’ll remember to answer the question we forgot to ask in the show.

Also, check out the show if you’ve got a PS2 and want two volumes of Popcap’s casual games, as we’re looking to give them away.

This week we’re working with our skeleton crew, Don was stuck at work so we’re flying duelies. Speaking of duelies, we’re flashing back to Rise of the Triad and covering some gaming history on Ralph Baer, a very important person in the gaming industry. This week, in the news, we’re a bit Wii centric with:

• Wii Supply finally meeting demand
• Nintendo Wins Lawsuit
• Wii Fit outsells Halo 3
• World of Goo Creator, Ron Carmel, Poo Poos DRM
• Blizzard has changed the UI add on development policy
• Bioshock Coming to the iPhone??

Also, listen in for your chance to win Peggle for Xbox Live Arcade with a simple question. We forgot to ask the question of the day on the show, so, here it is: Should Blizzard halt income made from addon develoment?

This week we’re looking at some crazy news articles, looking back at Jungle Hunt and covering our review of the casual game, Bejeweled Twist from Popcap. This weeks news includes:

• Activision considering charging for user-generated songs
• Little, BigPlanet Content being “moderated”
• Grand Theft Auto DLC probably won’t be released this month
• Epic weighs in on used games sales

This weeks soapbox tackles the question, “would gamers be interested in non-violent cooperative games?” This weeks podcast ends with a new contest to give away two copies of Bejeweled Twist on the gaming podcast and another two copies in our gaming podcast forums.

Lots of great news in this weeks gaming podcast thanks to the holiday season approaching. We also take a retro style flashback to Space Invaders and talk about our attendance at the popcap launch party for Bejeweled Twist and a very light preview of our initial Guitar Hero World Tour impressions.This weeks news includes:

• EA breaking the sequel and sports games mold
• Activision/Red Octane feeling the pain of creating plastic instruments
• E for All officially canceled
• World of Warcraft hits 11 million subscribers

This weeks soapbox segement, we ask the question, does unlimited level creation cause bad press in video games?

After four years of development, Popcap lit up Seattle Monday night with the launch of Bejeweled Twist sparing no expense to show off their new casual game. It took four years to complete but Popcap isn’t going to release a game until it’s perfect. You won’t play it until they believe it is a game their mom would love.

“Popcap builds games for people, not demographics,” says CEO David Roberts. At the launch the founders, John Vechey, Brian Fiete and Jason Kapalka talked about the casual game market while the “Gem Girls” walked around looking sexy and flashy. Roberts talked about the casual game industry and forecasts it growing to become an $8 billion market — not too shabby for USD $19.99 games.

Downloads of Bejeweled, of course, show no signs of stopping and Popcap explained that 40% of their revenue comes from the old concepts of “Diamond Mine.” Phil Spencer, Microsoft Game Studios’ General Manager, hopped on stage and explained how Microsoft saw Popcap’s vision in their Diamond Mine flash game and suggested a rename to Bejeweled, the founders hated the name but took the big companies suggestion on the change.

Since then, we’ve had many folks attempt to clone and replicate the success in Popcap’s flagship product. Complete with open bar, Gem Girls, camera flashes and glitter this game launch shows the growing casual games industry the great power and momentum of “simple” casual games.

Nothing about Bejeweled Twist is simple. The game play of Bejeweled Twist aggregates all the knowledge Popcap has acquired over the last seven years to design one blockbuster title. From classic Bejeweled to Chuzzle to Peggle, the game takes pieces of each successful title and combines the game play, sounds, graphics and modes into a product that will bring casual gaming to a new level. Bejeweled Twist is going to be the new bar to reach in the industry in terms of addictive game play and a unified casual vision.

Stay tuned for the full review as we get deep into the full features of Bejeweled Twist. Special thanks to Dale North from Destructoid for hanging out for some drinks during the after party.

I’m here in Seattle Washington awaiting tonight’s Bejeweled Twist launch party. It was a long trip considering Chicago’s the leading city for airport traffic and the wind didn’t allow for a speedy departure. Arriving at 2:00 a.m left me cold, hungry and in dire need of sleep.

Today it’s bright and sunny, still cold as hell, but slightly well rested and awaiting the upcoming launch of Bejeweled Twist. This is by far the biggest launch for a casual game that I’ve seen in the history of casual games so the experience should be a great one. We’re not talking about Bejeweled Cookies anymore, this is the real thing. I’ve got the camera ready and I’ll get some photos and experiences later tonight.

PopCap’s Website to Go Radio Silent In Advance of Bejeweled Twist™ Launch

But It’s a Good Thing – Bejeweled Twist Site Redesign and Live Launch Event Webcast Await Site Visitors

SEATTLE, Washington – October 24, 2008 — PopCap Games, the leading developer and publisher of casual games, will be shuttering its website (www.popcap.com) for six hours prior to the formal unveiling and official launch of Bejeweled Twist™  next Monday, October 27, at a gala celebration in downtown Seattle. The site will reopen at approximately 7:00 p.m. PDT that evening after going offline six to seven hours earlier – during which time the site will undergo a revolutionary makeover to celebrate the arrival of PopCap’s biggest game to date. When the site reopens, it will be co-hosting a live webcast of the Bejeweled Twist launch event being held at Seattle’s Experience Music Project museum. (The webcast will also be available via AllGames.com) At approximately 7:40 p.m., Bejeweled Twist for PC will become available via web download at www.popcap.com, as the game officially launches to the world.

“We’re really excited to be covering this historic event, and plan to bring every bit of the excitement and action to viewers worldwide via our webcast,” said Scot Rubin, founder of AllGames.com and a webcast veteran of more than a dozen years. “A new installment in the Bejeweled lineup is cause for celebration among casual and hardcore fans alike, and the webcast will capture it all, from game demos to the on-stage performances, as well as interviews with gamers, analysts and executives.”

The Bejeweled Twist launch event will offer everything from aerial acrobats to a steampunk-inspired “prototype” of the new game’s input interface, as well as a demo of Bejeweled Twist given by all three company co-founders. All other details of the new game, the biggest, most ambitious title in PopCap’s history, are being withheld until the launch event. Credentialed journalists interested in attending the event in person can contact PopCap PR for more information and to RSVP.

Bejeweled is available for more than a dozen devices and platforms and is the most popular casual game of the 21st century. More than 350 million copies of Bejeweled/Bejeweled 2 have been downloaded from the web, accounting for nearly a third of the 1 billion-plus downloads of all PopCap® titles. Tens of millions of copies of Bejeweled have been installed on mobile phones worldwide, and more than 25 million units of the game have been sold across all platforms, amounting to over $300 million in consumer spending over the history of the game. Further, PopCap’s games are the most played games in the history of casual gaming: the Bejeweled franchise alone has been enjoyed for more than 6 billion hours by consumers worldwide, with no end in sight.

About PopCap
PopCap Games (www.popcap.com) is the leading multi-platform provider of “casual games” — fun, easy-to-learn, irresistible computer games that appeal to everyone from age 6 to 106. Based in Seattle, Washington, PopCap was founded in 2000 and has a worldwide staff of over 200 people in Seattle, San Francisco, Chicago, Vancouver, B.C., Dublin, Ireland and Shanghai. Its timeless games have been downloaded more than 1 billion times by consumers worldwide, and its flagship title, Bejeweled®, has sold more than 25 million units across all platforms. Constantly acclaimed by consumers and critics, PopCap’s games are played on the Web, desktop computers, myriad mobile devices (cell phones, smartphones, PDAs, Pocket PCs, iPod, iPhone and more), popular game consoles (such as Xbox), and in-flight entertainment systems. PopCap is the only casual games developer with leading market share across all major sales channels, including web portals, retail stores, consoles, mobile phones and MP3 players.

This weeks Gaming Podcast comes out a bit early due to some travel plans and an upcoming trip to Popcap’s Bejeweled Twist launch party. This week in the news we took a look at:

• Metal Gear Solid 4 may be coming to Xbox 360
• Ubisoft taking a page out of EA’s book
• Microsoft bringing the big name games to Xbox Live Arcade
• Little Big Planet recalled

We also take a look back at Pitfall! and cover yet another DRM issue on our soapbox, asking the question, is online gaming the DRM of the future? Our history segment does a bit of history on Popcap games.

Our NFS: Carbon and Saints Row contest has ended, the gang names are in, and we’re giving away the games to the winner. Next, we’re going to give away Project Gotham Racing 4.

I arrived at home tonight to find the most peculiar yet creative marketing message from Popcap. Not knowing what it was, I tore it open to examine the contents. It’s a secret message made of pastry. Yes, it’s a box of cookies! Holiday treats made of bejeweled pieces.

How cool, now this is marketing we can eat up! A poster, a press release paper or even plastic figures cannot compare to edible treats. We’re guessing this is all about Popcap’s Bejeweled Twist which arrives soon. Excuse me, but I think I’m hungry….

Read on for Bejeweled Twist press release information

PopCap Prepping New Bejeweled® Title for October Launch
Bejeweled Twist™, First New Installment in Casual Game Leader’s Flagship Franchise in Nearly Four Years, Will Put New Spin on Match-3 Genre

SEATTLE, Washington – September 29, 2008 — PopCap Games, the leading developer and publisher of casual games, today announced that it will be launching the next entry in its flagship franchise Bejeweled® next month. Titled Bejeweled Twist™, the new game has been in development for more than three years and will bring a completely new perspective to the “Match-3” genre of puzzle games that the original Bejeweled pioneered eight years ago. PopCap plans to formally unveil the game at a gala event at Seattle’s Experience Music Project Sci-Fi Museum and Hall of Fame on the evening of Monday, October 27, 2008 – the first such launch event in casual games history. The game will carry a retail price of US$19.95 and will initially be available exclusively via Web download from www.popcap.com.

“As our first and most popular game, we’re particularly dedicated to Bejeweled and wanted to make sure that our next offering in the lineup delivered as much innovation, polish, and sheer pleasure as possible,” explained Jason Kapalka, co-founder and chief creative officer at PopCap. “We spent a long time conceiving and prototyping a totally new direction for Bejeweled Twist. The game will be immediately recognizable to Bejeweled fans, and as accessible as earlier titles in the series, but with far more depth and flexibility. Previous versions of Bejeweled appealed to a pretty broad audience, but we’re confident Bejeweled Twist will offer a compelling experience for everyone, from the novice gamer to the seriously hardcore player.”

From PCs and Macs, PlayStation and Xbox consoles to mobile phones, PDAs, iPods and iPhones, Bejeweled is available for more than a dozen devices and platforms and is the most popular casual game of the 21st century. More than 350 million copies of Bejeweled/Bejeweled 2 have been downloaded from the Web, accounting for nearly a third of the 1 billion-plus downloads of all PopCap® titles. Tens of millions of copies of Bejeweled have been installed on mobile phones worldwide, and more than 25 million units of the game have been sold across all platforms, amounting to over $300 million in consumer spending over the history of the game.

All other details of Bejeweled Twist are currently under wraps and will be disclosed at the game’s gala launch event in Seattle on October 27. Credentialed journalists interested in attending the event should contact PopCap PR (above) to RSVP.

About PopCap
PopCap Games (www.popcap.com) is the leading multi-platform provider of “casual games” — fun, easy-to-learn, captivating computer games that appeal to everyone from age 6 to 106. Based in Seattle, Washington, PopCap was founded in 2000 and has a worldwide staff of over 200 people in Seattle, San Francisco, Chicago, Vancouver, B.C., Dublin, Ireland and Shanghai. Its games have been downloaded more than 1 billion times by consumers worldwide, and its flagship title, Bejeweled®, has sold more than 25 million units across all platforms. Constantly acclaimed by consumers and critics, PopCap’s games are played on the Web, desktop computers, myriad mobile devices (cell phones, smartphones, PDAs, Pocket PCs, iPod, iPhone and more), popular game consoles (such as Xbox), and in-flight entertainment systems. PopCap is the only casual games developer with leading market share across all major sales channels, including Web portals, retail stores, consoles, mobile phones and MP3 players.

The place to be, this week, is Xbox Live Arcade (XBLA) as Popcap’s now released Feeding Frenzy 2 on the 360 platform. Xbox Live Arcade has been the go to place for awesome new content brought in high definition on both shrink wrapped box games along with classic casual titles.

Not into casual games? Perhaps your spouse or children are into them! If you’ve got an Xbox 360 and continually consider it a “big boys hardcore console” it’s time to change your perspective because that’s old world thinking. Microsoft, together with Popcap, plans to change how people game on the Xbox 360 console system.

This isn’t Popcap’s first title, many may remember Heavy Weapon on the Xbox 360. This sure won’t be the last!

Read on for full press release details!

PopCap Launches Feeding Frenzy™ 2 Game on Xbox LIVE® Arcade

Award-Winning Sequel Features All-New Multiplayer Modes, Lite Mode and More

SEATTLE, Washington – September 17, 2008 — PopCap Games Inc., the leading developer and publisher of casual video games, announced that beginning today its popular action game Feeding Frenzy™ 2: Shipwreck Showdown is available for download via the Xbox LIVE® Arcade (XBLA) online service of Microsoft’s Xbox 360® video game console. Featuring a wealth of optimizations exclusively for Xbox LIVE, the XBLA version of Feeding Frenzy 2 includes high-definition graphics, achievements and leaderboards, and several all-new multiplayer modes. Available now for 800 Microsoft Points ($8.00), Feeding Frenzy 2 joins five other PopCap® titles already on XBLA, including Zuma™, Heavy Weapon™ and the original Feeding Frenzy.
“Feeding Frenzy 2 really improves on the original game in virtually every way, as far as XBLA is concerned,” said Greg Canessa, VP of video game platforms at PopCap. “With three different multiplayer modes, high-def graphics and some new moves that really lend themselves to a joystick controller, the new sequel is pretty perfectly suited to Xbox.”

In Feeding Frenzy 2: Shipwreck Showdown, you’re a little fish in a big sea, and must gobble your way up the food chain to solve an underwater mystery. Swim fast, eat anything smaller than you and avoid larger fish who want you for lunch. Battle everything from poisonous minnows to fish-munching orcas in your pursuit of a mysterious menace of the sea. Keep eating the power-ups to increase your speed and growth rate, add extra time, bulk up your “food bank” and more!

This new version of Feeding Frenzy makes a sizable leap in overall gameplay and XBLA-specific features, including:

• A bigger-and more challenging single-player story mode, featuring over 60 new levels with bosses and mini-bosses for an even greater challenge!
• New moves, power-ups and more — freeze enemies, stop time, play at night — even jump out of the water to eat bugs!
• Frenzied fish-eating action can involve up to 4 friends in the all-new XBLA-exclusive multiplayer party mode*, featuring 10 new mini-games!
• Story mode enables players to join with a friend in cooperative play*
• Multiplayer Party modes come in two flavors: Party Games (pick from a list of mini-games and compete head-to-head) and FrenzyFest (compete for trophies across a series of mini-games to earn Party Points and climb the new Party Leaderboard)*
• All-new Lite mode lets families experience the game’s Story mode without the pressure of losing lives (available for single-player and co-op play)
• High-definition graphics and 5.1 surround sound create a more immersive experience

*All multiplayer modes are same-console only

About PopCap
PopCap Games (www.popcap.com) is the leading multi-platform provider of “casual games” — fun, easy-to-learn, captivating computer games that appeal to everyone from age 6 to 106. Based in Seattle, Washington, PopCap was founded in 2000 and has a worldwide staff of over 200 people in Seattle, San Francisco, Chicago, Vancouver, B.C., Dublin and Shanghai. Its games have been downloaded more than 1 billion times by consumers worldwide, and its flagship title, Bejeweled®, has sold more than 10 million units across all platforms. Constantly acclaimed by consumers and critics, PopCap’s games are played on the Web, desktop computers, myriad mobile devices (cell phones, smartphones, PDAs, Pocket PCs, iPod and more), popular game consoles (such as Xbox), and in-flight entertainment systems. PopCap is the only casual games developer with leading market share across all major sales channels, including Web portals, retail stores, mobile operators and developers, and game device manufacturers.

Last year Popcap developed Peggle, a title which received 2007 casual game of the year and dozens of media and industry accolades. Now, Popcap has produced the next game in the Peggle series called Peggle Nights. If you’ve never played Peggle, you can read a full review of the game as it will apply to Peggle Nights as well.

It’s tough to think Popcap can improve upon a sleeper success but it just might be possible. Peggle Nights brings back the famous Peggle masters with their classic power-up moves and increases the master count by one with a new Squid Peggle master known as “Marina.” In this installment, you’ll experience another 60 newly designed levels with five stages per Peggle master, this time with a “dream world” theme.

Peggle Nights is as close to an expansion as you can get without directly calling it an expansion. At first glance, you’ll probably say to yourself “this is Peggle with new levels” and, for the most part, you’re on the right track. Popcap stuck to the magic that made the first title a hit, including the same characters, the same game play elements and the same addictive quality.

Our first impressions were a bit lack luster as we spent time looking for how the game differs from the original. Six or so stages into the the game it started to grab our attention much like the original title did, causing everything from addictive shakes and strong desires to continue playing. Peggle Nights matures the level design greatly, stages are crisp artwork backgrounds with many animated pegs and bricks which you’d only find in later tough stages in the original game.

Head over to CasualGamerChick.com to read the full review!

Read on for full press release details.

PopCap Launches Peggle™ Nights for PC

Second Installment of Casual Game of 2007 Winner Takes Players Inside the Dream Worlds of the Peggle Masters; New Peggle Master, Achievements and Challenges

SEATTLE, Washington – September 16, 2008 — PopCap Games, the leading developer and publisher of casual games, today announced the immediate availability of Peggle™ Nights, the much-anticipated follow-up to the original Peggle game, which garnered more than a dozen media and industry accolades including “casual game of the year” following its introduction in early 2007. Peggle Nights sports 60 all-new Adventure Mode levels and 60 new Challenge Mode hurdles, along with a new “Peggle Master” power-up, new kinds of style shots, achievements, and other special bonuses. In addition, Peggle Nights takes players into the “dream worlds” of each of the eleven Peggle Masters, providing five beautifully rendered and themed levels for each character’s secret dreams and aspirations. Peggle Nights carries a retail price of US$19.95; a free trial of the deluxe version is available for download at www.popcap.com. Other leading game portals, including RealArcade, MSN Games, STEAM, Wild Games and Yahoo! Games, will begin offering the game next month.

“We at PopCap love the Peggle ‘master’ characters as much as anyone, so we decided to delve into their personalities a bit further and take a peek inside each one’s dream states,” explained Sukhbir Sidhu, studio director in charge of Peggle and Peggle Nights at PopCap. “We also took the opportunity to incorporate user feedback from the original game by adding more challenges and style shots and ultimately making the game even more achievement- and skill-oriented.”

The original Peggle was named to numerous “best of 2007” awards lists, including being named one of the “Top Ten Video Games of 2007” by PC Gamer magazine. Peggle has been downloaded from the web more than 20 million times since its introduction in February 2007, and has spawned dozens of Facebook groups and clubs and hundreds of YouTube videos.

In the game, players fire a metallic silver ball from the top of the screen, relying on gravity to propel the ball downwards while it ricochets off orange and blue “pegs”. The goal is to clear all the orange pegs from the screen before running out of balls. A moving “bucket” at the bottom of the screen offers free balls, while green power-up pegs give the player special abilities via the Peggle Masters who guide players through the game. These power-ups include explosive area-clearing blasts, lobster claws that serve as pinball-type flippers and “fireballs” that cut through all pegs in their path.

New features in Peggle Nights include:

• New Peggle Master/power-up: “Marina,” the electric squid, brings the number of Peggle Masters / power-ups to 11; her “Shockwave” effect arcs between the first peg hit and the bucket at the bottom, clearing all intervening pegs with a jolt of electricity
• New Trophy/Achievement: In addition to the original game’s “all clear” achievement, Peggle Nights sets an “ace” score for each level; “acing” each level earns a special trophy
• More Trophies: The new game offers four different trophies for the various achievements: completing Adventure Mode, completing Challenge Mode, clearing all levels of all pegs, and “acing” all levels. Oh, and a new trophy room to keep ’em in!
• 60 Newly Designed Levels: Each Peggle Master has five themed “dream state” levels in the game’s main Adventure mode, plus a final five Master levels in which the player chooses the Master/power-up
• 60 New Challenges: Five dozen new Challenge Mode levels, with many fiendishly tricky objectives for players to reach; new types of challenges include “low ball” challenges in which the player tries to get the lowest possible score, Style Shot based challenges and challenges involving specific or combined power-ups
• New Style Shots: More ways to score bonus points based on the player’s aim and timing acumen: “Off the Wall,” “Double Long Shot” and more
• All-New Soundtrack: Maintaining the cultured sensibilities of the original Peggle, the new game offers a mix of original tunes and well-known classical music – including a fully-orchestrated introduction by the Slovak National Symphony Orchestra
• Admire Your Skillz: You can now drag and drop replays of your top shots into the open game window to view them
• Power-Up Improvements: Existing power-ups including Tula’s “flower power,” Kat Tut’s “pyramid” and Lord Cinderbottom’s “fireball” have been tweaked to optimize their effectiveness
• Level Packs (Coming Soon): Peggle Nights is designed to accept additional levels and PopCap plans to begin issuing custom-made, in some cases themed, Level Packs

About PopCap
PopCap Games (www.popcap.com) is the leading multi-platform provider of “casual games” — fun, easy-to-learn, captivating computer games that appeal to everyone from age 6 to 106. Based in Seattle, Washington, PopCap was founded in 2000 and has a worldwide staff of over 200 people in Seattle, San Francisco, Chicago, Vancouver, B.C., Dublin, Ireland and Shanghai. Its games have been downloaded more than 1 billion times by consumers worldwide, and its flagship title, Bejeweled®, has sold more than 25 million units across all platforms. Constantly acclaimed by consumers and critics, PopCap’s games are played on the Web, desktop computers, myriad mobile devices (cell phones, smartphones, PDAs, Pocket PCs, iPod, iPhone and more), popular game consoles (such as Xbox), and in-flight entertainment systems. PopCap is the only casual games developer with leading market share across all major sales channels, including Web portals, retail stores, consoles, mobile phones and MP3 players.

Many folks know the name Peggle as an addictive casual game from PopCap Games. For those that have played the original Peggle game, you’re already up to speed on the addictive nature of the little peg bopping game with family fun and innovative game play.

Gamingpodcast.net has a unique chance to give away eight electronic downloads of the upcoming game title Peggle Nights for Microsoft Windows. We’re making it very easy to enter to win our contest, you can:

• Post in our Gaming Podcast – Contest Forum and answer the question “What does peggle mean to you?”
• You can listen to Gaming Podcast Episode 87 and answer Don’s e-mail question, then fire us an e-mail.

How do you know if you’re a Peggle addict? No better way than signing up to win a free copy of Peggle Nights! Feeling unlucky? Listen to the podcast and write-in and then post in our forums to double your chances of winning one of the eight copies we’re giving out! We’ll have four reserved for forum posters and four reserved for gaming podcast entries.

If you want to read my past review of Peggle, head over to GameStooge.com and read up, get ready and start entering to win!

Congratulations to PopCap for showing why casual games will always be a viable market. Let’s put this in perspective, investors believe GTA IV will push 13-million sales by the end of 2008 and, as of January 2008, Halo 3 had sold 8 million copies. PopCap’s little casual game has hit 25 million units sold, that’s fairly impressive considering these blockbuster titles haven’t achieved such numbers.

You may say “well, these titles sold 3+ million in the first week, what about Bejeweled?” True, Bejeweled probably didn’t hit 3 million in a week, but which game will still be played in 2010? Bejeweled or GTA IV and Halo 3?

Casual games age well, they’re not competitive on the graphic space and, instead, focus on fun value. Fun value is a lasting appeal and is immortal in the time line of video games. The same reason people still find fun in Pac-Man gamers still find cash to pickup their copies of Bejeweled.

Which game had the smallest budget? Bejeweled or GTA IV? We’re pretty sure PopCap did not give the bejeweled team $100-million to make it! Investors take notice, casual games have a long lasting appeal.

Read on for full press release details.

More Than 6 Billion Hours of the Original Match-3 Puzzler Played Worldwide Since 2000

SEATTLE, Washington – August 19, 2008 — PopCap Games, the leading developer and publisher of casual games, today provided updated statistics on its flagship franchise Bejeweled®, the most popular casual video game of the 21st century. Based on updated information from distribution partners across Web, mobile, retail, in-flight and other channels, Bejeweled and Bejeweled 2 have collectively sold more than 25 million units across all platforms since the game first appeared in late 2000.

“Considering we tried to sell Bejeweled outright to more than one industry giant back in the early days of our company, and got no takers even after reducing our asking price to $60,000, this little game has done all right for itself,” said Jason Kapalka, chief creative officer and co-founder of PopCap, and the original designer of Bejeweled and its sequel. “I vividly recall prospective buyers telling us ‘It’s not even a game,’ while showing us the door,” Kapalka laughed.

While the casual games “audience” is estimated at between 350 million and 450 million, this estimate is based on “regular” players, consumers who enjoy casual games on a monthly or more frequent basis; hundreds of millions of additional consumers have experienced a casual game, most often Bejeweled, at least once in their lives. More than 350 million copies of the Bejeweled/Bejeweled 2 have been downloaded from the Web, accounting for nearly a third of the 1 billion-plus downloads of all PopCap® titles. Tens of millions of copies of Bejeweled have been installed on mobile phones worldwide, and more than 25 million units of the game have been sold across all platforms, amounting to over $300 million in consumer spending over the history of the game. (Additionally, Bejeweled has garnered tens of millions of dollars in online advertising.)

For the past three years and counting, Bejeweled has consistently been among the top three “family entertainment” software titles sold at retail, while most hit video games achieve such ranking for one or two months. Likewise, the game has been one of the top three sellers among mobile games for more than three years running. Among PopCap’s own customer base, exposure to Bejeweled is exceptionally high: a survey of 13,000 PopCap customers conducted in April 2008 found that fully 95% of them had played Bejeweled in some form.

The Bejeweled franchise is also one of the most ubiquitous and accessible in the history of video games, with versions of the game available for Web, PCs and Macs, mobile phones, Xbox and PlayStation consoles, PDAs and Blackberrys, iPods and iPhone, in-flight on leading airlines, on-demand TV systems in hotels – even scratch-off lottery tickets in many states. All told, Bejeweled and Bejeweled 2 have collectively been enjoyed for an estimated 6 billion hours – the equivalent of 60 people playing the game 24 hours a day since the last Ice Age 11,400 years ago.

About PopCap
PopCap Games (www.popcap.com) is the leading multi-platform provider of “casual games” — fun, easy-to-learn, captivating computer games that appeal to everyone from age 6 to 106. Based in Seattle, Washington, PopCap was founded in 2000 and has a worldwide staff of over 200 people in Seattle, San Francisco, Chicago, Vancouver, B.C., Dublin, Ireland and Shanghai. Its games have been downloaded more than 1 billion times by consumers worldwide, and its flagship title, Bejeweled®, has sold more than 25 million units across all platforms. Constantly acclaimed by consumers and critics, PopCap’s games are played on the Web, desktop computers, myriad mobile devices (cell phones, smartphones, PDAs, Pocket PCs, iPod and more), popular game consoles (such as Xbox), and in-flight entertainment systems. PopCap is the only casual games developer with leading market share across all major sales channels, including Web portals, retail stores, mobile phones and MP3 players, and game device manufacturers.

Popcap does some pretty interesting surveys and their latest one is no different. Their finding kids with ADHD are benefiting from playing casual games. The idea makes a bit of sense if you watch your children playing video games.

While TV viewing is very non-interactive video games light your brain on fire with thought. Besides the obvious “brain games” Nintendo releases, casual games in general, seems to build some great skills for those with ADHD and, more than likely, everyone who games.

Seattle, Washington – July 16, 2008 – The very first account of ADHD (Attention Deficit Hyperactivity Disorder) was written in 1845 by Dr. Heinrich Hoffman, author of numerous books on medicine, psychiatry and children’s poetry. Though the disorder wasn’t “discovered” until 1902, Hoffman’s “The Story of Fidgety Philip” is universally accepted as the first illustrated description of ADHD. The good news is, the disorder has been around a long long time, and though difficult, the challenges of raising an ADHD child are not insurmountable. The better news is that according to a first-of-its-kind survey conducted by Information Solutions Group on behalf of PopCap Games, certain types of video games appear to have a therapeutic affect on the disorder, lessening symptoms and helping kids focus. And the best news? Kids love this form of therapy!

The games in question are family-friendly word and puzzle games known as “casual” video games that can be played on computers, video game consoles and mobile devices. Joe P. of Athens, Georgia, father of a child diagnosed with ADHD, writes in response to the survey, “He seems more relaxed and calm. We have also noticed after playing games, he can concentrate on school materials such as math, in which he has the biggest struggle, and not get frustrated with problems he doesn’t understand.” And Joanna G. of Oakland CA, a mother of four whose youngest daughter suffers with ADHD and SID (Sensory Integration Disorder), claims that all her kids enjoy the games and are calmer because they have control over something. She believes this is because “they are able to extend the time they can be focused and productive without problems and putdowns and feeling badly about themselves or being made fun of.”

Dr. Carl Arinoldo, a Stony Brook, New York-based psychologist of 25 years’ experience reports similar findings: “It seems that children with AD/HD often lack that sense of control that comes much more easily to their non-AD/HD peers. Playing casual games such as Peggle and Bejeweled, among others, is one area in their lives in which these children can experience some sense of control with the added benefit of achieving success in something. Both of these aspects, taken together, can serve to enhance the child’s self-concept and self-esteem.”

Profile of Survey Respondents
A total of 13,296 casual game players responded to the survey, with 2,728 respondents claiming they, or someone in their care, were suffering from some type of disability. Of these, 422 were identified as children, ranging in age from 5 to 17 years old, the majority falling between the ages of 8 and 16. Of the children, over half (52%) were said to be suffering with a mild (30%), moderate (55%) or severe (15%) form of ADHD. The second largest group was children with autism (21%), followed by Dyslexia (8%) and Down Syndrome (3%).

Benefits Cited
The survey included a breakdown of short- and long-term benefits disabled players derived from the games. Of the approximately 220 children suffering with ADHD who participated in the survey (or in the majority of cases, participated via the responses of their parents, guardians or caregivers), the following were cited as the leading benefits:

83% cited Improved concentration skills/Increased attention span

70% cited Improved hand-eye coordination/Manual dexterity

64% cited Stress relief/Relaxation

60% cited Learning (pattern recognition, resource allocation, spelling, typing skills)

56% cited Mental workouts/Memory strengthening/Mentally sharp and focused

55% cited Mood-lifting

51% cited Positive affirmation/Increased confidence/Sense of accomplishment

Frequency & Duration
When asked how often children play casual video games, 43% of respondents indicated “2-3 times per week” and another 43% stated “daily,” dropping off significantly to 8% who play just once a week. Duration of play fell into the 1 to 2 hour range for 33% of respondents, 31 to 60 minutes for 32%, and 15 to 30 minutes for 20%.

Kids’ Favorites
According to the survey, “puzzle” games such as Bejeweled® and Tetris were the #1 favorite among ADHD children at 24%. The second favorite genre was “action” at 16% including such games as Platypus and Diner Dash. And tying for third place at 13% each were “arcade” games, with Peggle™ being the hands-down favorite.

When asked to rate how they spent their leisure time in order of frequency, the number one activity was “spending time with family and friends,” followed closely by “playing casual games on a computer or other device.” The third favorite leisure activity was “listening to music or radio,” fourth was “watching TV or movies at home” and the fifth most popular activity was “reading a book, magazine or newspaper.”

Peggle by PopCap Games
According to the American Medical Association, ADHD is “one of the best-researched disorders in medicine.” However, despite all the research, no one knows what causes ADHD or how to cure it. Therefore whenever a new approach to treating the disorder is introduced, it is a welcome development…especially an approach the children actually love participating in. According to Dr. Arinoldo, “Any reasonable type of treatment that would enhance the AD/HD child’s attention span, focusing, concentration skills, and self-confidence, would be a welcome asset to parents and teachers alike.” He goes on to assert that if by playing the games, “the child’s skills can be generalized from the gaming situation to other situations, such as school, this would be an added bonus. We always want to find something that the children enjoy and that interests them when seeking ways to help them. Thus, since playing casual computer games was the children’s second choice for a leisure time activity, it makes a lot of sense to make use of the games to build on the children’s skills.”

Survey Methodology
This international research was conducted by Information Solutions Group (ISG; www.infosolutionsgroup.com) for PopCap Games. These results are based on online surveys completed by 2,728 respondents randomly selected between April 2 and April 17, 2008. In theory, in 19 cases out of 20, the results will differ by no more than 1.9 percentage points from what would have been obtained by seeking out and polling all PopCap.com users.

About PopCap
PopCap Games (www.popcap.com) is the leading multi-platform provider of “casual games” — fun, easy-to-learn, captivating computer games that appeal to everyone from age 6 to 106. Based in Seattle, Washington, PopCap was founded in 2000 and has a worldwide staff of over 200 people in Seattle, San Francisco, Chicago, Vancouver, B.C. and Dublin. Its games have been downloaded more than 1 billion times by consumers worldwide, and its flagship title, Bejeweled®, has sold more than 10 million units across all platforms. Constantly acclaimed by consumers and critics, PopCap’s games are played on the Web, desktop computers, myriad mobile devices (cell phones, smartphones, PDAs, Pocket PCs, iPod and more), popular game consoles (such as Xbox), and in-flight entertainment systems. PopCap is the only casual games developer with leading market share across all major sales channels, including Web portals, retail stores, mobile operators and developers, and game device manufacturers.