Activision Blizzard Trying To Scare Off Competition?

A few months ago, Activision Blizzard CEO Bobby Kotick said investing $500 million to a billion still wouldn’t be enough to compete with an MMORPG like World of Warcraft. The MMORPG space is a costly investment and you’d need to really burn a lot of money to start competing against the mega-giant, but Mythic VP and Warhammer Online lead designer Mark Jacobs disagrees with that quote.

Jacobs says $100-million dollars would be needed to start competing against the giant subscription generator that is World of Warcraft. Although few developers are sitting on $100-million USD, it’s a bit more realistic an investment for a studio to scrape up compared to a billion bucks! A billion dollars is a scary number when you consider that’s the start of an investment that may, or may not, pay off in the end.

Kotick may not be using complete scare tactics, he may be working off experience when dealing with MMORPG’s. A startup MMO isn’t a cookie cutter system, there is a lot of development efforts, $100-million dollars worth, but MMO developers slip dates many times. When you start slipping your dates you’ll start burning more money and, before you know it, you’re a billion in the hole. Jacobs thinks $100-million will cover development costs and messing up, so a billion is still way over budget.

Perhaps this is a bit of a scare tactic, assuming a developer will fail and slip their dates isn’t really a great way to start quoting prices. However, shooting too low isn’t always the best method of building your development assessments. The end result, scream ONE BILLION and you may scare off any potential startup MMO developers.

Warhammer Online lead designer did mention one big barrier to entry: the need for “at least half a million subscribers to be successful.”

(Thanks, 1up)

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Whining Diablo 3 Fans Want Artistic Direction ChangeWhining Diablo 3 Fans Want Artistic Direction Change

We’ve waited years for a Diablo 3 announcement. Within days the Internet is afire with Diablo 3 news, theories, previews, screenshots and dialog about the next Blizzard Game. However, there are hardcore gamers that only see the Diablo cup as half full while the rest of us are simply excited to see gameplay footage.

What’s wrong with the upcoming franchise blockbuster? Apparently the art direction is making a few people upset because it’s too much like World of Warcraft. Holy crap, isn’t that a multi-million dollar hit MMORPG developed and maintained by none other than Blizzard?

“The main objective of this petition is to show Blizzard that there’s a significant number of players that dont agree with the current art style of the game, with this petition we hope to make Blizzard ear our voices, our opinions and our suggestions and we seriously want some changes in the artistic direction of the game so it could be more coherent and familiar with the Diablo universe.” (diablo 3 petition)

Imagine the developers and artist whom have worked, in secret, for years to bring gamers the next game in a series they’ve longed for? Not “thank you for making our dreams come true,” but “oh, c’mon, you can’t make the game I want?”

You must first understand the demographic of video game fans, especially those hardcore fans who will invest their (moms) time and money into the Diablo franchise. To many gamers the world actually revolves around them and all games should cater to their needs and desires.

The gameplay footage didn’t have enough “realistic world with realistic, dirty and muddy textures” and the game has too much “over-sized and exaggerated proportions like big shoulder guards.” The gameplay footage that we’ve seen is too clean, to “cartoony” and looks hand drawn rather than dark and eerie like the other Diablo games.

What? Is this a joke?

No, the internet gives voices to many folks, some folks whom we wish would stay silent. Instead, they start an online petition which will lead to no change, but alas, we can let them pretend.

Diablo 3 looks great, has a very nice direction and I trust that Blizzard will make it work. Blizzard has three key franchises and they work hard to perfect each one with the majority of gamers being satisfied customers.

(Thanks, actiontrip)

Microsoft Shoots for Number Two In Console WarMicrosoft Shoots for Number Two In Console War

Microsoft recently announced their price cuts on the Xbox 360, effective today, but what is motivating them? Microsoft’s not going to make much additional money by passing off the savings to the customer but they will, more than likely, sell a bunch of great new Xbox 360‘s to a new crowd of gamer.

Motivation? Sony.

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If you’re a game developer looking for console stick time and you want to grab the attention of a large pool of gamers, the Xbox 360 isn’t a bad start!

While Microsoft isn’t aiming at Nintendo just yet, there is no doubt Nintendo will be in their sights if they can smoke the pants off Sony in the near future (by this holiday).