Microsoft’s High Hopes Holiday Lineup

This year Microsoft believes they’ve got a heavy hitter lineup of titles starting around now until the end of the year including: Gears of War 2, Fable 2, Guitar Hero: World Tour, Rock Band 2 and Fallout 3. They’re also looking at Lips, their karaoke title with a casual appeal to bring on the sales figures this season.

What about the PlayStation 3? Some of these titles, such as Guitar Hero: World Tour and Rock Band 2 are not exclusives so both consoles have their chance, right? Microsoft’s looking at historical data on trends from Madden 2009 and see the 360 console out-selling the game even though it’s a shared franchise title.

Strong sales on the Xbox 360 suggest we’ll see those same sales this holiday season. Sure, the PlayStation 3 will get some big numbers thrown up but they may not compete on the same level as the Xbox 360.

All-in-all, Microsoft wants to toss up the one-million game units sold for the holidays, not including consoles we believe. That’s a strong holiday sales cycle if they can pull it off.

Even with economic downturns and financial markets doing poorly, entertainment tends to be something people are willing to invest. Will they pull it off? Will PlayStation 3 keep up?

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Activision deserves a cup cake for this strategic move, providing Rock Band gamers a money saving option and increasing their own sales. If you’ve listened to our latest gaming podcast episode, you’ll notice Jennifer changed her mind on World Tour because of the new Rock Band 2 news. In short, if you own Rock Band you can now buy Rock Band 2 game-only without having to re-purchase the equipment. Why would you then go out and buy more instruments for Guitar Hero World Tour?

Rock Band has solidified itself as the next-generation of rock gaming by showing us more than a simple guitar interface. Building a “me too” product after Rock Band and requiring us all to purchase yet more equipment is a deal breaker for a good portion of gamers.

Thank you Activision for making a product we’re actually going to purchase now, instead of passing on it due to limitations of the wallet!

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Why release a single block buster game with a two week pop when you can simply lower the price of your console and boost sales by 100%? That’s a question Sony may be asking themselves right now, as Metal Gear Solid 4‘s hype may have lasted years but the sales and console unit sale boots lasted a month.

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Microsoft could have kept the savings of manufacturing costs to themselves but they chose to pass savings onto the consumers. The increase in unit sales means more households own the product and newly released games will probably see larger spikes now that people have invested in the 360 console.

End result, developers will want to produce games for the Xbox 360 because they’ve got a larger audience and publishers will be less likely to pick Sony as an exclusive because the 360‘s got sway in the market. It might not be a Wii in total sales records but it’s not half bad!

(Thanks, gamasutra)