The Calm Before The Storm, Why No News?

Journalists and bloggers around the Net are doing whatever they can to scrape up news on the gaming industry. What’s the deal, it’s a Monday and nobody in the gaming industry has anything really big to announce, talk about or “leak” onto this here Interwebs?

Sure, we can read about a 7 year old’s request for game design tips for Little Big Planet, more than enough DSi news beating down the same door over and over or pour through pages upon pages of Warhammer Online reviews. But, where is the news?

Here is some news for you: nobody wants to make waves in the game industry right now. Consumers around the globe are looking for what is hot and what is not for the holiday rush. Parents are watching their children and looking to see what they’re talking about to build an internal memory of this years wish list of items. Maybe a Wii Game or a DS game or a 360 console or perhaps the PS3.

Moms and Dads are looking at the entertainment industry to find the best bargains and deals so we can stow away our tech toys in closets, basements and attics for holiday mornings. You don’t have to celebrate Christmas to be looking for great game deals this holiday season.

The last thing a game developer or console manufacturer wants to do is accidentally talk about a near-future project, price drop or game delay. One reason why Microsoft will not discuss any rumors on a slim 360 or why Nintendo hasn’t committed on a DSi release date for North America yet is because they do not want consumer hesitation when they should be spending spending spending!

The game industry has given us E3, PAX and other events with the only last minute news coming out of TGS soon; this will discuss the far reaching future of the game industry. For today, gamers have gotten the news and reviews for the upcoming game releases; it is time for them to put their money where their mouth is and buy all this crap.

Game titles are arriving weekly, the hype is done and it’s time for us to buy into it or walk away from it. We’re going to be bombarded with “need to have” games with a very slim wallet (thank the banks and their inability to loan money to qualified people) and we’re going to have to pick and choose what we’re prepared to buy.

Let’s face it, we’re going to be having some serious problems in the future if every game developer and publisher is going to push out all their best titles in the span of two months while we sit awaiting great games for 10-months. This model isn’t going to scale if the industry is going to continue to grow. Pretty soon we’re going to have to save a few titles for the holidays and give us a well rounded selection of titles for the full year.

Until then, we’re going to have to sit in silence while publishers and developers cross their fingers that the right game choices have been made, reviewers write good reviews and consumers eat it up. We’re expecting news for current projects to be light from here on out.

Hopefully TGS ’08 will give us something to look forward to for next holiday season ’09.

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We’ve heard about Sony Home for years as well, but that’s now in some type of beta. It was supposed to be an open beta but that didn’t seem to work out and now it’s closed beta only. Recently they pushed out a firmware update that bricked PlayStation 3 consoles or at least screwed up many of them in varying levels.

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One of the contributors at 2old2play had some things to say about Sony’s development efforts:

“Having worked at Sony as a Creative Designer two years ago, it doesn’t surprise me that they have still yet to release Home. While there, I was working on their Station Launcher application which was supposed to be released in late 2006. However, the Launcher app is still only in Beta to this day.” (2old2play.com)

In many ways their the anti-Microsoft in their approach and commitments. While Microsoft ships hardware that has what must be a 60% failure rate Sony ships hardware which works fairly well. On the flip side, Microsoft publishes a large quantity of software for all their products and has done very well in the business. Nobody can say it’s 100% perfect but it tends to get better with age or, at least, grow on you.

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Microsoft recently announced their price cuts on the Xbox 360, effective today, but what is motivating them? Microsoft’s not going to make much additional money by passing off the savings to the customer but they will, more than likely, sell a bunch of great new Xbox 360‘s to a new crowd of gamer.

Motivation? Sony.

“I’m not at a point where I can say we’re going to beat Nintendo,” says Don Mattrick, senior vice-president of Microsoft’s Interactive Entertainment Business. Indeed, Nintendo is likely to run away with the lead in the current generation of console gaming, leaving Microsoft and Sony to battle for second place. (businessweek)

Who would have thought Sony and Microsoft would be battling out this generation for second place while Nintendo breezes through with their Wii console and a handful of games with mediocre game reviews? Don’t answer that, it’s a rhetorical question. If you saw this coming and you’re not on the marketing or project planning for one of these console makers you better prep your resume!

The battle isn’t cooling, Microsoft drops their price to compete with their big competitor Sony which also brings it closer to the price tag on the Wii getting two bird with one stone. The reason Wii is winning is clearly due to its broad demographic of grandpa and grandma non-gamers along with hardcore gamers who have to collect all the consoles and younger gamers that want to fit the trend.

Microsoft’s clearly shooting for second place by installing more units into the consumers home as possible. They’ve got a great library of first person shooter titles, a few RPG’s and RTS titles and the typical contraversial titles like GTA and Saints Row with more hot blockbusters (read: Gears of War 2) arriving soon.

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If you’re a game developer looking for console stick time and you want to grab the attention of a large pool of gamers, the Xbox 360 isn’t a bad start!

While Microsoft isn’t aiming at Nintendo just yet, there is no doubt Nintendo will be in their sights if they can smoke the pants off Sony in the near future (by this holiday).