Asassin’s Creed 2, Ubisoft’s Future Project

We received a new franchise in 2007 called Assassin’s Creed, it was way hyped and released with mixed success, you either love it or you were bored to tears. We loved it, but many were bored to tears. Many assume Ubisoft learned a lot from their first release and will fix some of the repetition from the initial game with Assassin’s Creed 2 if one were to be created.

Ubisoft was asked by gamespot if they’d release a date or confirm the 2010 release of Assassin’s Creed 2 and Ubisoft had a very simple answer: “we’re not answering that question” and “what we just can say is that we are working hard on the product.”

They won’t promise a date for Asassin’s Creed 2 but this at least gives us an indication that they’re working on a game to follow up the initial release. There are plenty of creative concepts that can be done even better in a second game release including branching out the quests to make them a bit less tedious and repeating. The graphics were stunning, the moves were fluid and the battles were a dance of blades.

We’re waiting. Bring it on Ubisoft.

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Episode 419: Virtual RealityEpisode 419: Virtual Reality

This week’s episode is full of pop culture… well, most of it got sliced off as outtakes, but there’s still plenty of pop culture. What there is a lot of these days is virtual reality, and none of it even involves the Virtual Boy. Jonah, Scott and T.J. discuss some of the rumors going on as well.

The news this week includes:

  • Fallout 4’s Far Harbor will be bigger than any previous Bethesda expansion
  • Outer Rim DLC for Star Wars: Battlefront still having issues
  • Sony hints PlayStation VR may come to PC

Let us know what you think.

Wallets Shrink, Used Game Market GrowsWallets Shrink, Used Game Market Grows

Over the last year we’ve seen developers scrambling to find “value add” features to new game purchases. Their goal is to convince the customer to buy new instead of used because developers don’t see a penny from a used game sale. While GameStop sees 48% profit margins from the used game market developers struggle to stay floating in the industry.

for-saleThis is not the fault of GameStop and their 48% profit margins because they’re only getting 7% to 20% profit margins (say analysts) on new game sales. As someone that’s run a game store online, if you’re getting 15%+ on a new game you’ve got some great hookups in the distribution channel or are buying in huge quantities.

Buying games in huge quantities to build profit margins can be a huge mistake in this industry. Gamers are fickle little creatures and they’re going to buy their top tier games for a few weeks and then sales will drop significantly. No retail chain wants to purchase a thousand copies of GTA IV (only as an example) and sell seven hundred over the first few week to be stuck holding onto a few hundred copies when the dust settles. Now you’ll have to put them on sale to get them out of the store because the hardcore gamer have already done their shopping and you’re not going to get any price protection if you’re not a major player in the industry.

Why take 7% profit margins when you can get 48% on a used game? The gamers don’t seem to mind because they’ll trade in a used copy of a sports title like Madden to save $5.00 on the latest franchise release. Gamers will buy Fable 2, beat it in a week and rush to the store to get the “most for their dollar” before the game gets stale and buy-back prices drop like a stone. Why not rent Fable 2 and save yourself $50.00? Of course, renting pisses off developers as well because they see no additional revenue.

While the economy struggles and consumers fight for their jobs, the entertainment side of life continues to grow. People would rather “cocoon” in their homes playing video games and watching movies on their brand new HD television because it takes them away from the low points of the economy if only for a few hours. History has shown us trends in entertainment during the down points of economies, it’s natural to want to get away for a bit.

But, consumers want to play these games on the cheap because their job may not be there tomorrow. Saving $5.00 knowing the store just took the title in for half the price doesn’t bother you; $5.00 in your pocket is better than in their pocket right? The fact that they just pocketed upward of 40% on the game doesn’t matter to you — it’s all about your bottom line!

While we’re bargain hunting during the recession developers are going to try and up sell you to a new copy of the game. If that means giving you special game items and features with a “one time code” upon purchase, it will be up to you to decide if it’s valuable. All the while GameStop will lock out the game industry from selling used games because 42% of their overall gross profit is from used game sales.

You, the consumer, benefits from a slightly cheaper game, bargain bin fire sales and additional game features if you do choose to buy new. The economic down turn is a great time to be a gamer, as long as you remain employed.

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[This episode was reposted due to being corrupted when the site went down.]

This episode is heavy on remasters and expansions, some bad, some good, some questionable. There’s even a sequel in there.

The news items include:

All this and listener feedback!