Asassin’s Creed 2, Ubisoft’s Future Project

We received a new franchise in 2007 called Assassin’s Creed, it was way hyped and released with mixed success, you either love it or you were bored to tears. We loved it, but many were bored to tears. Many assume Ubisoft learned a lot from their first release and will fix some of the repetition from the initial game with Assassin’s Creed 2 if one were to be created.

Ubisoft was asked by gamespot if they’d release a date or confirm the 2010 release of Assassin’s Creed 2 and Ubisoft had a very simple answer: “we’re not answering that question” and “what we just can say is that we are working hard on the product.”

They won’t promise a date for Asassin’s Creed 2 but this at least gives us an indication that they’re working on a game to follow up the initial release. There are plenty of creative concepts that can be done even better in a second game release including branching out the quests to make them a bit less tedious and repeating. The graphics were stunning, the moves were fluid and the battles were a dance of blades.

We’re waiting. Bring it on Ubisoft.

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Dead Rising is being ported to the Nintendo Wii, only two years after the original title. In Japan, they’ve changed the name to Dead Rising: Zombies Sacrifice, perhaps to make it sound like a different game.

The game, in fact, is said to have some difference from the original title. These changes are ‘upgrades’ from the original title based on feedback from consumers. Rather than simply reissuing the same game, “in addition to a revised story structure, the Wii version of Dead Rising will feature new enemies and items, as well as a behind-the-shoulder camera system modeled after Resident Evil 4” (1up)

Fixing the camera and adding some new monsters is enough to give the game the subtitle Zombies Sacrifice. They’ve included full waggle support for the controller allowing you to kill zombies with the greatest of ease, but… it’s still killing zombies…

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Many game studios are being dropped following a bit of an economic downturn in the United States and globally. Activision has to deal with being agile enough to survive the economic times like anyone else and has dropped a few games that had great potential.

Gamers continue to ask the question, “why?” when some of their highest potential games were dropped to the floor. Ghostbusters and Brütal Legend are a couple examples of games with eager fans already salivating prior to its launch. Some of these fans are a bit ticked off that Activision named them as dropped franchise opportunities.

People ask why a company holds one “mediocre” title while getting rid of other potentially awesome ones. Don’t forget, this is a business and a good studio/publisher is going to make good business decisions without emotional attachments – those that bring emotions into play may end up with a highly valued product (to them) with no additional potential and lower revenue. This isn’t to say developers cannot be passionate about their games and their industry, they just have to build games gamers will buy and continue to fall in love with release after release.

Activision CEO Bobby Kotick is one of these business savvy individuals who knows where investors will find profits for the future, and he also know how to manage employees, with the use of software like this sample pay stub for payments and more.

“[Those games] don’t have the potential to be exploited every year on every platform with clear sequel potential and have the potential to become $100 million dollar franchises. … I think, generally, our strategy has been to focus… on the products that have those attributes and characteristics, the products that we know [that] if we release them today, we’ll be working on them 10 years from now.” (1up)

Ghostbusters is a great example of a title which could be well received and fun to play but probably wouldn’t be an exploitable franchise. The game, based on a popular movie, has limited potential for yearly releases and huge franchise success. Ghostbusters fans would probably disagree, but that’s when emotion comes into play. Think dollars and cents, not awesome fun gaming.

Oddly enough many of these business decisions from Activision, Electronic Arts and other big publishers arrive when the economy is in free fall and investors are eying your revenue potential. People make their most important and, usually, unfriendly business decisions when their company is at risk.

It’s sad to think money comes first and entertainment value comes second but we’re not the ones trying to make a profitable living in the industry. Put yourself in Kotick’s shoes as he walks into a board meeting to discuss future plans, road maps and profitability – you’d do what you have to do to keep your job, right?