Asassin’s Creed 2, Ubisoft’s Future Project

We received a new franchise in 2007 called Assassin’s Creed, it was way hyped and released with mixed success, you either love it or you were bored to tears. We loved it, but many were bored to tears. Many assume Ubisoft learned a lot from their first release and will fix some of the repetition from the initial game with Assassin’s Creed 2 if one were to be created.

Ubisoft was asked by gamespot if they’d release a date or confirm the 2010 release of Assassin’s Creed 2 and Ubisoft had a very simple answer: “we’re not answering that question” and “what we just can say is that we are working hard on the product.”

They won’t promise a date for Asassin’s Creed 2 but this at least gives us an indication that they’re working on a game to follow up the initial release. There are plenty of creative concepts that can be done even better in a second game release including branching out the quests to make them a bit less tedious and repeating. The graphics were stunning, the moves were fluid and the battles were a dance of blades.

We’re waiting. Bring it on Ubisoft.

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Phil Harrison’s Building a 100 Million Dollar FranchisePhil Harrison’s Building a 100 Million Dollar Franchise

Once upon a time, Activision Blizzards CEO Bobby Kotick kicked a few franchises to the curb: Riddick and Ghostbusters. No doubt, this was a result of the Activision and Blizzard merger requiring some resources to the merged together while others were cut from the lineup. Phil Harrison, the new big suit at Atari/Infogrames has raised these little birds from the ashes with a dream to build them into 100-million dollar franchises.

While Bobby Kotick said the titles, “don’t have the potential to be exploited every year on every platform with clear sequel potential and have the potential to become $100 million dollar franchises,” Phil Harrision sees it as a personal challenge to prove him wrong.

“What Bobby, perhaps unhelpfully said, was that those games were franchises which wouldn’t make $100m of revenue and generate sequels. If that’s his benchmark, then fine — and we’d love to aspire to the same benchmarks. But you know what? I would love to turn Ghostbusters into a $100m franchise, just to prove him wrong.” (1up)

In many ways, this is the difference in attitudes from a large firm compared to a smaller firm with strong goals and a vision for success. Activision Blizzard is big now, perhaps the biggest publisher in the industry, they can’t be bothered with minuscule 80-million dollar franchises. Others, like Atari, strive to take a title from nothing to something of greatness. Granted, Atari’s failed in a lot of franchises, but with their new ex-Sony executive behind the helm things could turn around and this might be the first step.

Most of the best game franchises in existance today started from nothing but a dream. Big publishers don’t have time to dream, they’re too busy making money off the fanboys of their current franchises.

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