It Pays To Follow Trends: iPhone Dev Makes $37,000 In One Day

In the world of game development, everyone wants to make it to the top or at least sell their game and feel a mild bit of success. Developers jump into this industry to express their passion for games and not always to make a million dollars. However, one developer is on the road to a million bucks.

ishootEthan Nicholas, developer of a tank artillery game called iShoot, told Wired.com he quit his job the day his app rose to No. 1 in the App Store, earning him $37,000 in a single day. (wired.com)

Now here is a career choice made for you! He goes on to say that he’d be a millionaire right now if it wasn’t for taxes. We’d also remind him to check out Apple’s cut of the profits too, that might be slowing him down. However, if it wasn’t foir the little iPhone he’d still be working his day job. He’s expecting to hit a million by the end of the year, not too shabby for an iphone shooter game, eh?

He created a ‘lite’ version of the game, much like other developers have, but iShoot Lite shot itself to #1 on the apps charts and his little marketing message “buy the full game for $3.00” was the key he needed. Once people got a taste of the free application they went back for more and now he’s going to be thanking himself for the marketing position he put himself in.

It’s been a few years since a single developer has been able to find gold so quickly, but he did work hard to get to this point. Hustling at night with his one-year old and a dream, he is a self-taught iphone developer who spent hours on the computer desiging the title. Granted, thousands of developers have tried the same move for PC gaming and other such mediums, Ethan Nicholas has proven there is great potential in the iphone along with a few other developers who have found success in the hand-held sector of casual gaming.

Congrats, hope you make it to a million and beyond!

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We’ve waited years for a Diablo 3 announcement. Within days the Internet is afire with Diablo 3 news, theories, previews, screenshots and dialog about the next Blizzard Game. However, there are hardcore gamers that only see the Diablo cup as half full while the rest of us are simply excited to see gameplay footage.

What’s wrong with the upcoming franchise blockbuster? Apparently the art direction is making a few people upset because it’s too much like World of Warcraft. Holy crap, isn’t that a multi-million dollar hit MMORPG developed and maintained by none other than Blizzard?

“The main objective of this petition is to show Blizzard that there’s a significant number of players that dont agree with the current art style of the game, with this petition we hope to make Blizzard ear our voices, our opinions and our suggestions and we seriously want some changes in the artistic direction of the game so it could be more coherent and familiar with the Diablo universe.” (diablo 3 petition)

Imagine the developers and artist whom have worked, in secret, for years to bring gamers the next game in a series they’ve longed for? Not “thank you for making our dreams come true,” but “oh, c’mon, you can’t make the game I want?”

You must first understand the demographic of video game fans, especially those hardcore fans who will invest their (moms) time and money into the Diablo franchise. To many gamers the world actually revolves around them and all games should cater to their needs and desires.

The gameplay footage didn’t have enough “realistic world with realistic, dirty and muddy textures” and the game has too much “over-sized and exaggerated proportions like big shoulder guards.” The gameplay footage that we’ve seen is too clean, to “cartoony” and looks hand drawn rather than dark and eerie like the other Diablo games.

What? Is this a joke?

No, the internet gives voices to many folks, some folks whom we wish would stay silent. Instead, they start an online petition which will lead to no change, but alas, we can let them pretend.

Diablo 3 looks great, has a very nice direction and I trust that Blizzard will make it work. Blizzard has three key franchises and they work hard to perfect each one with the majority of gamers being satisfied customers.

(Thanks, actiontrip)

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Granted, the game is still on the shelves and will still get sales, but the mass of “hardcore gamers” have had their fill and either purchased it or will not. The end result? A huge tapering of sales numbers for the graphically impressive game. Take-Two spent USD $100 million to develop the game which had great opening sales records but has gone down drastically since.

Imagine the title gains them USD $30.00 per sale in profit (considering distributors get the game for roughly USD $45 to $48.00 USD), taking into account shipping of the product, marketing and all the materials that go into producing a copy, they’d have to sell a large quanity of game titles to break even, which I think they have done.

Nobody is in this industry to break even. A block buster title should make block buster profits, right? Else, why bother to spend the 100-million when a Wii title can double or triple the profits with six months of development?

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The PlayStation 3 is the slow seller in the United States but Sony still holds belief in their “10 year plan.” Many of us consider this to be the same style of plan Sony used with the PS2, sell your console through multiple generations and own the market share. The PS2‘s launch was much more graceful when compared to its 7th generation counterpart. Perhaps the PS3 has a different destiny… perhaps they want to remove all other media boxes from your living room.

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Looking at today’s Tivo Series3 HD DVR you’ll notice the ability to play music directly from iTunes, browse and play Youtube shows, watch Disney offerings and even high definition NetFlix playback. The Tivo DVR’s can also talk with other DVR’s in the household making it easy to share TV records across systems. The only thing missing in the Tivo solution is a high definition gaming platform and the BluRay hardware.

We’re all sitting here poking fun at the small PS3 game library and telling people that BluRay is going to lose out to HD downloads yet we may be missing the bigger picture: an all-in-one media empire solution. The PS3 may not carry the largest game library compared to the Xbox 360 or the sales records of the Wii but if Sony finds a way to become a reliable and required media set top box they may realize their true “10 year plan.”