Small Games Make Big Waves

The game industry is doing “okay” in this bad economic time compared to other industries.  Primarily, Nintendo is rocking the house with their games, hand-held’s and consoles while mobile developers are showing some great successes in the industry. Many success stories in our industry are based on small titles, downloadable games of the more “casual” style while a few larger titles are experiencing slower than expected sales trends.

wiiwareWe’ve mentioned this in the past, but the tough economy gives many smaller developers great opportunities for success. While big publishers struggle to look good in the eyes of the investor, tiny developers can produce quality titles for minimal cash investment and time to market. Ten years ago, smaller developers tried to compete with the big boys making larger titles, cloning successful titles or simply asking investors to put it on the line for their game. Today, developers can create a small iphone app, a cute WiiWare title or exploit the XNA efforts of Microsoft for Xbox Live Arcade and actually have a chance.

There are still challenges with these smaller developers when working in the WiiWare and XBLA publishing channels, your game marketing and promotion becomes highly reliant on Nintendo, Microsoft or Sony for PSN. Tom Prata, senior director of Nintendo of America talked to Gamespot about this issue:

“Finally, there’s the problem of promotion. It’s not enough to make a great game if nobody notices it. Prata specifically said Nintendo will be devoting more resources to support the promotion and development of WiiWare games in the future.” (gamespot)

Of course, in the world of smaller game titles and downloadable casual games, you’re going to be at risk of finding a lot of “shovelware” — products that are only released to make a quick dime, often based on some license or popular theme/character. The great game titles will, hopefully, rise to the top and show themselves off amongst all the wanna-be money makers.

Those smaller developers putting a huge passion into their titles actually have a chance in this new industry trend. Game makers, internationally, now have a chance to grasp a small piece of the industry and make their dreams come true. The core audience may see this as a trend of noisly low quality titles, but I believe the industry needs this change to grow a new generation of developers based on niche interests.

While many can wait for their next release of Madden the rest of us will continue to spend a little money to see what the future innovators are going to be bringing to the table.

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Post

Episode 398: Only Two MoreEpisode 398: Only Two More

Two more episodes, and Paul is no longer a regular podcast host. On a side note, there will be no podcast next week due to scheduling conflicts.

This week’s news:

  • The Pokémon Company shuts down PAX party with lawsuit
  • 881 E.T. cartridges buried in New Mexico desert sell for over $100K
  • The smaller new 3DS is coming to the US on September 25
  • How GOG rescued 13 Forgotten Realms games from licensing hell

All this and Listener Feedback.

Wii Speak – Speaker PhoneWii Speak – Speaker Phone

Nintendo’s press coverage is on the move, currently they’ve demonstrated Wii Speak which will allow voice chat on your Nintendo Wii console. Although the Xbox 360 has had voice chat since its day one release, Nintendo is bringing it in a new unique way: community chat.

Basically, the device which will go on top of the Wii sensor bar will allow everyone in the room to talk to everyone in the room on another Wii. Where you need a headset on the Xbox 360 and PlayStation 3 this will give the entire room a chance to chat along.

Having a speaker phone style behavior is neat, but what about when everyone is asleep and you want to play a network game with a buddy? Will the device pickup a whisper across the room? Perhaps a speaker attachment will be announced later, but for now… you’re going to be conference calling with everyone in the game room.

(Thanks, Kotaku)

Episode 349: Better LateEpisode 349: Better Late

In this episode, Paul arrives in time for the letters, with some audio issues on his phone.

In the meantime, Jordan and Jonah cover some of the week’s news including:

  • Nintendo skipping E3 media briefing again
  • E.T. cartridges unearthed in New Mexico
  • Sony Online Entertainment rolls out All Access Program
  • Star Wars: Episode VII cast announced
  • Skype group calls now free on Xbox One & PC
  • Analyst: PC gaming now brings in more money than console gaming

All this and Listener Feedback.