Sony Responds To Crashing Sales with Management Shift

ps3Sony Computer Entertainment Europe has made some leadership changes in response to their in-ability to get things going in the sales department of the PlayStation 3. Gamer’s continue to refuse to believe the PlayStation 3 is in a bad situation by explaining how badly Microsoft’s Xbox 360 is doing in Japan and Europe compared to the Sony console. And, of course, the Wii isn’t competition to Sony.

“Andrew House, Chief Marketing Officer and Group Executive of Sony Corporation, has been named President, Chief Executive Officer (CEO) and Co-Chief Operating Officer (Co-COO) of Sony Computer Entertainment Europe (SCEE) as of May 1, 2009.” (smarthouse.au)

We’ve been told this is the year of the PS3, this is when they bring it all together. Nintendo’s losing some of their grip on the industry with slower sales, even in Japan. The economy isn’t playing nice with any of the consoles and sales continue to drop, reportedly 17% in March compared to last years numbers.

Australia isn’t proving to be any help to Sony, “for example in Australia a consumer can now buy the Xbox 360 for $299 and a separate Blu ray player and DVD upscale player for $199. Combined this is $200 under the recommended retail price for a Sony PS3.”

Here in the United States, we’ve bought more Wii balance boards than PlayStation 3 consoles. One can argue that the Wii is a novelty system but that really casts a dark shadow on the PlayStation 3. The PS3 is being beat out by a novelty item? Can the new SCEE management change the direction of Sony?

0 thoughts on “Sony Responds To Crashing Sales with Management Shift”

  1. Sony’s in big trouble. There’ve been a few articles talking about the PlayStation 3’s death spiral, and you have to wonder if changing from Reeves to House is going to do anything.

    I mean, what can they do – aside from the obvious move of cutting the price, and doing that is financially destructive for Sony.

    As a PS – if you see the graph they include – the PS3 is about $130-140 more expensive in Australia than it is in the US if you convert the currency. It’s brutal.

  2. Sony’s in big trouble. There’ve been a few articles talking about the PlayStation 3’s death spiral, and you have to wonder if changing from Reeves to House is going to do anything.

    I mean, what can they do – aside from the obvious move of cutting the price, and doing that is financially destructive for Sony.

    As a PS – if you see the graph they include – the PS3 is about $130-140 more expensive in Australia than it is in the US if you convert the currency. It’s brutal.

  3. Maybe its high time that Sony, Nintendo and Microsoft bring their prices lower… they jacked their prices so high as if their game consoles are necessity. the world economy is going down and they can help a bit if they bring their prices lower.

  4. Maybe its high time that Sony, Nintendo and Microsoft bring their prices lower… they jacked their prices so high as if their game consoles are necessity. the world economy is going down and they can help a bit if they bring their prices lower.

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Post

Episode 355: E3 Swag Bag Part 3Episode 355: E3 Swag Bag Part 3

This is the final week of the E3 Swag Bag giveaway, which includes a The Sims 4 bag, a The Sims 4 T-shirt, The Sims 4 sunglasses, and some other goodies like a Dragon Age: Inquisition T-shirt, a Farming Simulation 2014 cow, and so on. Paul is unavailable this week but Jordan’s wife Jennifer guest hosts, with the famed Kingdom Hearts being the Gaming Flashback.

This episode also includes the following news items:

  • Report: PS Vita no longer available at major retailers
  • No women allowed at upcoming Hearthstone tournament
  • Lindsay Lohan files suit over GTA V allegedly using her likeness
  • Sources: Crytek UK’s staff no longer going to work
  • Riot closing League Of Legends’ public chat

And once again, the Question of the Week: “What was your biggest takeaway from E3?”

Episode 557: The Console War Is EndingEpisode 557: The Console War Is Ending

This week probably has the most shocking and industry moving news of the week, as Sony, Microsoft and Nintendo start to play nice — and their players get to play together.

This week’s news includes:

  • MLB The Show going multi-platform “as early as 2021”
  • Minecraft Bedrock Edition on PS4
  • Resident Evil 3 Remake announced, out in April
  • 2K launches new studio focused on the next BioShock

Let us know what you think.

Sony’s E3 Conference: Fairly ImpressiveSony’s E3 Conference: Fairly Impressive

We’re all used to Sony falling on their face at E3 in the last few years, but, this year, things were different. They’re information was delivered well, they had a great presentation medium using Little Big Planet‘s game engine as a presentation platform over the standard PowerPoint slides and everything went smoothly.

The format for displaying their facts, figures and sales numbers was well played. Nobody wants to sit in front of a chart and listen to an executive blab on about what they did and where they’re going. But, when you add some Little Big Planet flair, such as having the graphs built within their game engine and Sack Boy hopping around on the statistics things smooth over well.

I was confused on why they chose to display the Little Big Planet graphic engine followed by Resistance 2 and then taper into talk about the PlayStation 2 with game previews. It seems more appropriate to bring in the PlayStation 2 product line first, then blow the crowd away with the current generation graphics. Instead, we were awed by the epic Resistance 2 graphics and then presented with old generation stale game engines… silly.

They went on to show off the wide array of PSP games arriving and a little trailer for Resistance Retribution for the PSP. The game system is definitely more mature than their DS competitor but seems to have a bit less sales momentum.

Overall, Sony did one right by talking about their three tiered solution to gaming instead of focusing too much on a single system. PlayStation 3 numbers are good but not mind boggling (like Wii) and their PSP product is doing much better than it used to and the PlayStation 2 numbers are high but falling compared to last year (as would be expected).

By focusing on the full suite of products they’ve put their eggs into many baskets rather than rely on their bleeding edge flagship product which still needs time to grow.

Well done Sony.