Sony Responds To Crashing Sales with Management Shift

ps3Sony Computer Entertainment Europe has made some leadership changes in response to their in-ability to get things going in the sales department of the PlayStation 3. Gamer’s continue to refuse to believe the PlayStation 3 is in a bad situation by explaining how badly Microsoft’s Xbox 360 is doing in Japan and Europe compared to the Sony console. And, of course, the Wii isn’t competition to Sony.

“Andrew House, Chief Marketing Officer and Group Executive of Sony Corporation, has been named President, Chief Executive Officer (CEO) and Co-Chief Operating Officer (Co-COO) of Sony Computer Entertainment Europe (SCEE) as of May 1, 2009.” (smarthouse.au)

We’ve been told this is the year of the PS3, this is when they bring it all together. Nintendo’s losing some of their grip on the industry with slower sales, even in Japan. The economy isn’t playing nice with any of the consoles and sales continue to drop, reportedly 17% in March compared to last years numbers.

Australia isn’t proving to be any help to Sony, “for example in Australia a consumer can now buy the Xbox 360 for $299 and a separate Blu ray player and DVD upscale player for $199. Combined this is $200 under the recommended retail price for a Sony PS3.”

Here in the United States, we’ve bought more Wii balance boards than PlayStation 3 consoles. One can argue that the Wii is a novelty system but that really casts a dark shadow on the PlayStation 3. The PS3 is being beat out by a novelty item? Can the new SCEE management change the direction of Sony?

0 thoughts on “Sony Responds To Crashing Sales with Management Shift”

  1. Sony’s in big trouble. There’ve been a few articles talking about the PlayStation 3’s death spiral, and you have to wonder if changing from Reeves to House is going to do anything.

    I mean, what can they do – aside from the obvious move of cutting the price, and doing that is financially destructive for Sony.

    As a PS – if you see the graph they include – the PS3 is about $130-140 more expensive in Australia than it is in the US if you convert the currency. It’s brutal.

  2. Sony’s in big trouble. There’ve been a few articles talking about the PlayStation 3’s death spiral, and you have to wonder if changing from Reeves to House is going to do anything.

    I mean, what can they do – aside from the obvious move of cutting the price, and doing that is financially destructive for Sony.

    As a PS – if you see the graph they include – the PS3 is about $130-140 more expensive in Australia than it is in the US if you convert the currency. It’s brutal.

  3. Maybe its high time that Sony, Nintendo and Microsoft bring their prices lower… they jacked their prices so high as if their game consoles are necessity. the world economy is going down and they can help a bit if they bring their prices lower.

  4. Maybe its high time that Sony, Nintendo and Microsoft bring their prices lower… they jacked their prices so high as if their game consoles are necessity. the world economy is going down and they can help a bit if they bring their prices lower.

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Post

Viva Piñata: Trouble in ParadiseViva Piñata: Trouble in Paradise

Once upon a time Rare though they had a winner; a game which would end all the confusion between a hardcore console and a kiddie console. Viva Piñata was supposed to change the way we think about Xbox 360 gaming by showing off a title that would make children feel more inclined to game on a “big boys console.”

Unfortunately, execution of Rare’s new franchise title came with a few rough patches, namely Gears of War. Earlier on they had press releases and conferences about how this game was going to interact with users, inspire them to watch Viva Piñata the cartoon to get new recipes for the game which would allow you to create new breeds of Piñata. There were a few flaws in the plan. They didn’t hype the game enough prior to the release and then they decided to launch the game during the over-hyped Gears of War title.

Oddly enough my children (two and four years of age) would rather watch Sponge Bob and Dora reruns than a single episode of Viva Piñata. I thought the show was cute and the bright colors and crazy creatures would draw children like moths to a flame, but they just didn’t care.

My children were too young to play the first Viva Piñata and it didn’t provide enough interest for them to watch me play it and invest the hours. I found the game to be creative and fun… for awhile. Once my happy little Piñatas started eating each other and fighting constantly I realized the joy was gone. If I want to listen to screaming and fighting I’ve got my own children, babysitting Piñatas in a fake garden just wasn’t doing it for me.

Now, Viva Piñata: Trouble in paradise has been given a date of September by Eurogamer. Rare is stating we’ll have 30 new Piñata’s to play with along with new environments, co-op play and other cute options. Admittingly, Drop-in/Drop-out co-op play does sound kind of neat but my emotional scares from the first title have not healed yet.

I was told there would be a great deal of downloadable content (DLC) for Viva Piñata. but found nothing available after I purchased the game and, if content exists now, I’ve long since lost interest in the game. The idea was solid, the demographic was available but the execution went flat. You cannot expect older gamers with children to believe Microsoft or Rare are planning to give us real kids games when you release a single title and show us no other kids games for two years.

At this point, if you’re looking for a console with more kid-friendly gaming you’re going to buy a Wii every single time. Titles on the Wii work for both young adults, teenagers, kids and older grandparents while the 360 goes strong with the 18-34 year-old male demographic.

If you want to be serious about bringing kids on board, Viva Piñata is going to need some friends not just a single sequel. Otherwise, you’re going to find out quick that the 18-34 demographic will simply nod politely and move on to their next great fix… Gears of War 2 perhaps (November, 2008).

If the upcoming Viva Piñata franchise executes like its prior title there will definitely be some trouble in paradise.

Episode 298: Fireside PodcastEpisode 298: Fireside Podcast

This week’s podcast is rife with arguing between Jonah, Jordan and Paul regarding computer science in schools and have a long discussion about the future of the Wii U. In this episode, the earliest MMOFPS PlanetSide gets a Gaming Flashback.

As far as the news items for the week:

  • Obama: Games innovate technology, interest children in computer science
  • Destiny preorders at Best Buy reveal info about Bungie’s upcoming game
  • Final Fantasy XIV: A Realm Reborn beta begins the 25th February
  • Rumor: Sony will use Gaikai to stream PS3 games in PS4
  • Wii U sold around 50,000 units in US in January
  • Take 2 confirms acquiring WWE license

All this and Reader Feedback as well as the Question of the Week: “How important is backwards compatibility to you?”

Episode 238: No Free PornEpisode 238: No Free Porn

This week’s episode is also abbreviated, as Jordan is somewhere in Pennsylvania looking for a gingerbread house while Paul is still trying to pack his entire NES library into a single suitcase. Jonah and Paul still got in enough time to do a Gaming Flashback on Thief: The Dark Project, and the following news items:

All this and Reader Feedback, too, as well as a new Question of the Week, “If you have the opportunity to read or view a highly anticipated game’s story months before it was released, would you do it or would you deliberately turn it away to preserve yourself from spoilers?” Let us know!