Sony Responds To Crashing Sales with Management Shift

“Gold Rush”

It’s amazing how economies thrive on virtual worlds like Azeroth. One can buy and sell wares at an auction house to bring in money and spend money. Unfortunately, on my return back to Azeroth after a large siesta from the virtual world, many things seem to have changed… it costs an arm and a leg for almost everything. Perhaps the Burning Crusade expansion has set a new level of cost?

Here’s the deal. If you’re a brand new World of Warcraft player, you’re going to find yourself having to harvest the materials of the world (known as “mats”) for yourself because the auction house is way too expensive for everyday items. Inflation is out of control, imagine going to the store to purchase a leather jacket for the price of a car. You’d go cold wouldn’t you?

Once upon a time things were different, “low-bee” items (items between 1 and 15 let’s say) were a reasonable price, usually in the silver range of money. Today, they’re weighted in gold. The concept of supply and demand is at work but how is it we can purchase the supply at such a high cost? Because we’ve got friends or other characters with a lot of unused cash!

With Burning Crusade we saw basic quests tossing around gold as if it were common place. A character would save up thousands of gold for mounts and then horde the gold as if it were precious until they realized it was nearly infinite in supply and would start passing it around their guild or to other low level characters in their account. The end result, a low level character can go into the auction house with 100 gold in hand and buy whatever they need for basic materials no matter the price.

The laws of supply and demand take on a whole new meaning when people buying have nearly infinate supplies of cash. For me, I’ve decided to purchase some materials while “grinding” for others because they’re just too costly to purchase. However, I’ll do what needs to be done to also exploit the high prices when selling items back to the auction house and contribute to the over-inflated economies.

Perhaps, over time, Blizzard will create a platinum piece to replace the common nature of the gold as it depreciates in value. Although that’s said more in jest, it’s unfortunate that brand new gamers to this MMORPG won’t be able to take full advantage of the auction house as they could years ago with the influx in gold deposits.