Robbie Bach says: There Will Be Multiple Victors

It’s amazing to think we’re in our third year of “next generation” console bliss. Three years have passed since the first Xbox 360 shipped, for good or bad, and it’s time to start thinking about the future.

Or is it?

Bobbie Bach, Microsoft Entertainment and Devices president, seems to believe this generation of consoles will expand out further than the typical four-year release cycle. Perhaps because the console developers have invested so much money in defeating each other in the market and making their console “number one” in the eyes of their investors.

Bach does not believe we’re cresting on the current generation, that is for certain, and we’ve yet to hear any hype over a new next-generation console from Microsoft. They were the first to market so, theoretically, they should be the first in the next-generation as well, right?

Their move to be number one was really a strategic attack which has paid out well, leading them above the past domination of Sony and Nintendo before it. However, they are holding strong with the Xbox 360 and there might be cause to sit tight and let this generation playout before bringing in another piece of hardware.

Bach stated that he believes consoles today are competing at different levels than ten years ago. There isn’t one clear winner, there isn’t one dominating console. There will be victors in different areas of the industry; casual consoles, top game sellers, best graphics and others. It’s not about sheer “units sold” it’s more about being profitable and building a community around your hardware, see Xbox Live as a great example.

Next generation will be full of fantastic new features, ways to connect and crazy hardware specifications, no doubt, but… for many of us, it will take years before we forget the pain and suffering we paid shipping our dead Xbox 360’s back to Microsoft for repairs. Would you be willing to buy into their next generation as their first customer?

(Thanks, 1up)

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id Software Interested in Nintendo’s Wiiid Software Interested in Nintendo’s Wii

Nintendo is seeing some great successes with their console — duh. What is the best way to provide evidence that Nintendo has a hit with their new little white console? Perhaps the bright blue eyes of id Software? Originally, it was said that id Software wasn’t really interested in developing games for the Wii, perhaps because it goes against all that id Software has developed their company towards since 1991?

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Okay, it has to be said, is id Software contemplating a Wii game simply because of Nintendo’s success with the console? The core id Software audience isn’t grandma and grampa or the 10-year old kid next door. But, money talks. We’re not saying id Software is hurting for money although we’re not sure what keeps them floating given their last major title was yet another Quake game launched in 2005 with 2004’s DOOM 3 looking like an old man by now. Everyone is waiting on Rage which was announced in 2007 and still hasn’t been given a release date.

Perhaps id Software could use a little Wii to get their name back in the press, get bloggers talking and net them some fresh cash from a large pool of Wii owners looking for their next tennis game. Okay, nobody is going to believe they’d work on a silly Wii Sports clone but they’ve not announced, yet, what this “exclusive Wii” game will be. Carmack did say the Wii is “out of sync with the developments that are currently going on at id,” which suggests they’re going to be working on a new property or perhaps bring back an old property… Wolfenstein 3D, Commander Keen or maybe some Heretic action?

We’ll assume this upcoming id Software title won’t be 100% kid friendly even targeting a Wii platform. Are they going to develop a title for the Wii simply because they know it will be launched on a console with the largest install base in the world? Or, perhaps its a new found passion that Carmack has developed from sharing the Wii experience with his four-year old boy?

(Thanks, 1up)

Why Doesn’t iTunes Have Game Trials?Why Doesn’t iTunes Have Game Trials?

Nothing is more annoying than going into iTunes to see what video games are available for the iPod Touch and iPhone to find it cluttered with hundreds of duplicate games. Developers seem to find it most useful to release two games instead of one single game: a full version and a “lite” version.

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Apple’s obviously enjoying the immense game sales from the application store but they may be able to increase their sales by allowing gamers to see what they’re buying before they walk away empty handed. This would also limit the total products found in the App Store because developers won’t have to post to revisions to their game title to allow gamers to try before they buy them.

There are some obvious downsides, Apple wouldn’t be able to boast the thousands of products in their store because many would be substituted for a real game download system. Okay, that’s really the only download I can think of… any others?

Developers may opt out of a trial system, forcing gamers to buy it before they try it based on the text and screenshots or utilize a time trial or limited featured version.

Thoughts?

Australian PSN Restoration DelayedAustralian PSN Restoration Delayed

The Japanese government has not allowed PlayStation Network to be activated for Japanese gamers yet due to security concerns, and now an expert is advising Australia to follow suit.

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When it was discovered user information had been stolen during the PSN breach, the Australian federal government announced plans for a law forcing companies to disclose privacy breaches, although it was unclear when it might come into effect. Privacy minister Brendan O’Connor had stated:

“Sony isn’t alone. We’ve seen serious privacy-related incidents in recent months involving other large companies. All companies that collect customers’ personal information must ensure that the information is safe and secure from misuse.”

We’ll stay on this story as it develops.