Spore Generates Buzz: 500,000+ User Creatures

Although I would have thought different, apparently people are clamoring over the “hype generator” tool called Spore Creature Creator. “The best part is that these creatures will be part of the main game, Spore, as user content will populate a lot of the galaxy in each player’s game,” says Falcon at GameStooge.

Will Wright and the team driving the Spore game is right on target to create the hype needed to send this game into the top game seller. If TheSims woke us up to crazy sales figures, Spore might just beat the demand; imagine creating a tool to help create a world for your company and make money while doing it?

The Creature Creator, in my mind is a genius move to get people interested in the main title and drive pre-sales figures through the roof.

(Thanks, GameStooge)

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Sony, Next Big Software Company?Sony, Next Big Software Company?

Every day we’re hearing of a company running through a round of layoffs or going out of business, it’s really not a happy time. Sony is not immune to the economic troubles either. Sony is talking restructuring and that involves a potential head count reduction of 16,000 jobs due to plant closings.

floppyThis leaves Sony with some hard decisions. Restructuring can mean drastic changes that effect all their product lines. The PlayStation 3 isn’t currently a shining example of high profit margins. The console needs time to reduce its overall cost, chip sizes and bring profitability. Is it in danger?

“Sony’s not in a position to halt all domestic production but it has to do something that drastic,” said Mitsushige Akino, chief fund manager at Ichiyoshi Investment Management. “If it announces plans to move production overseas while keeping only planning and development functions in Japan, that would be a positive.” (gamestooge)

The yen is losing value in our global economy making it more difficult to export the product and build any type of profitability plan. “A source said this month the company will likely suffer an annual operating loss of about $1.1 billion, its first such loss in 14 years” (news.yahoo.com) All this noise is making CEO Howard Stringer contemplate Sony’s involvement as a “software only” company, making us recall the changes at SEGA to this same result.

The Financial Times reported Sony will unveil details of its restructuring steps on Wednesday or Thursday. It said Chief Executive Howard Stringer was meeting with resistance from some executives to shifting the company’s focus to software from hardware and cutting jobs in Japan. (news.yahoo.com)

Is this just a case of a fearful executive trying to lay plans for a more stable future? Software is easier to develop, pays for itself quickly and becomes pure profit as it ages. Hardware requires constant upkeep at manufacturing facilities, chip reductions and a boat load of quality planning for first shipment. Would Sony go full software?

Let’s face it, Sony isn’t SEGA, they’ve been developing hardware for consumers since anyone can remember and they’ve been doing it with quality and market penetration. It seems absurd to think they’d forgo hardware designs in replacement of a full software solution to the problem. In addition, Sony has already invested a large amount of cash into seeing PS3 through it’s 10-year plan and letting that die now is realizing a huge loss on investment.

If Sony pushes through the economic and maintenance course, the PS3 will become highly profitable, much like the PS2 last generation (with a slower ramp up for sales). Even if they break even after ten years it seems a lot better than throwing all the effort away.

Perhaps Howard Stringer is talking “software” for the next generation home console? You think Sony will create a PlayStation 4?

Ghostbusters Benefits From Activision BanishingGhostbusters Benefits From Activision Banishing

ghostbustersBad economic times mingled with company acquisition spells disaster for many game titles but the story ends well, we hope, for Ghostbusters. The game was slated for a Holloween release, last year, but was given the boot by Vivendi when they merged Activision and Blizzard. There is only so much room for projects and management when two companies combine, Ghostbusters was given boot.

Atari picked up the franchise once it was slammed to the cutting room floor and the team has since been given a second chance. Not only did Atari give them access to a channel for publishing, they asked the developers for a wish-list of things they could have done different. They then granted all the changes, in effect, giving the developers a second chance to update the title and make the story telling and game better than it would have been if they hit their original date.

Being picked up by a developer and being given the chance to update the game in ways you really only had dreamed means we, as gamers, will be getting the real title. The biggest factor for a crappy game is the time and money to get the job done. Unfortunately time and money are in constant battle with money usually arriving as victor.

Now, developers are being given the time to do it right at the expense of a little more money in the investment. A once in a lifetime change that could put a “would be” dead franchise in the top spots.

(Thanks, BlendGames)

Video Games Are Entertaining, E3, Not So MuchVideo Games Are Entertaining, E3, Not So Much

Most folks in the game industry are already writing off E3 as an actual event to be attending. Even Wedbush Morgan analyst Michael Pachter is calling it “virtually useless” for both retail and investors. The writing is on the wall and the reasons are obvious.

Publishers and developers didn’t want to invest the millions of dollars to make E3 a glamour show of epic proportions anymore. The lights, camera and action are all what the industry is about; the hype wagon in full steam. Gamers eat up the hype, bloggers and journalist rely on the hype and action to build readership and keep them coming back for more and retail uses it to gauge new releases and get a grip of the future.

Without the entertainment value of E3 nobody seems to care anymore. Large scale gaming entertainment is reflected in the large scale events and, at the end of the day, we want our conferences and shows to reflect the emotion and exciting of the industry.

“E3 had much more of an impact when it was a show,” comments IGN.com vice president of games content Tal Blevins. “The video game industry is about fun and entertainment, and we should have a show that reflects it.” (gamasutra)

Everyone is sad to see the state of E3, it’s like a cancer patient waiting for their final diagnosis. It’s unfortunate, it’s going to get worse and life will go on without it. In its wake, new shows will crop up while old shows increase in audience, excitement, intensity and cost.

As one show begins to fade others will grow to replace it and developers will yet again find themselves spending millions of dollars to be the best of show.