Spore Generates Buzz: 500,000+ User Creatures

Although I would have thought different, apparently people are clamoring over the “hype generator” tool called Spore Creature Creator. “The best part is that these creatures will be part of the main game, Spore, as user content will populate a lot of the galaxy in each player’s game,” says Falcon at GameStooge.

Will Wright and the team driving the Spore game is right on target to create the hype needed to send this game into the top game seller. If TheSims woke us up to crazy sales figures, Spore might just beat the demand; imagine creating a tool to help create a world for your company and make money while doing it?

The Creature Creator, in my mind is a genius move to get people interested in the main title and drive pre-sales figures through the roof.

(Thanks, GameStooge)

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Smart Business Choices During Economic DownturnsSmart Business Choices During Economic Downturns

Many game studios are being dropped following a bit of an economic downturn in the United States and globally. Activision has to deal with being agile enough to survive the economic times like anyone else and has dropped a few games that had great potential.

Gamers continue to ask the question, “why?” when some of their highest potential games were dropped to the floor. Ghostbusters and Brütal Legend are a couple examples of games with eager fans already salivating prior to its launch. Some of these fans are a bit ticked off that Activision named them as dropped franchise opportunities.

People ask why a company holds one “mediocre” title while getting rid of other potentially awesome ones. Don’t forget, this is a business and a good studio/publisher is going to make good business decisions without emotional attachments – those that bring emotions into play may end up with a highly valued product (to them) with no additional potential and lower revenue. This isn’t to say developers cannot be passionate about their games and their industry, they just have to build games gamers will buy and continue to fall in love with release after release.

Activision CEO Bobby Kotick is one of these business savvy individuals who knows where investors will find profits for the future, and he also know how to manage employees, with the use of software like this sample pay stub for payments and more.

“[Those games] don’t have the potential to be exploited every year on every platform with clear sequel potential and have the potential to become $100 million dollar franchises. … I think, generally, our strategy has been to focus… on the products that have those attributes and characteristics, the products that we know [that] if we release them today, we’ll be working on them 10 years from now.” (1up)

Ghostbusters is a great example of a title which could be well received and fun to play but probably wouldn’t be an exploitable franchise. The game, based on a popular movie, has limited potential for yearly releases and huge franchise success. Ghostbusters fans would probably disagree, but that’s when emotion comes into play. Think dollars and cents, not awesome fun gaming.

Oddly enough many of these business decisions from Activision, Electronic Arts and other big publishers arrive when the economy is in free fall and investors are eying your revenue potential. People make their most important and, usually, unfriendly business decisions when their company is at risk.

It’s sad to think money comes first and entertainment value comes second but we’re not the ones trying to make a profitable living in the industry. Put yourself in Kotick’s shoes as he walks into a board meeting to discuss future plans, road maps and profitability – you’d do what you have to do to keep your job, right?

Starcraft 2 Part Eins, Zwei and DreiStarcraft 2 Part Eins, Zwei and Drei

Nobody is perfect. When it comes to creating an epic story arc, awesome pre-rendered movies and a fully fleshed campaign Blizzard has done well. Now, Blizzard speaks of Starcraft 2 and the world shuts their mouth and listens to each and every word. What’s the word?

A Trilogy.

We’re not talking about the Lord of The Rings style trilogy, but three games with full stories which all end with the gamer being satisfied at the closure, not cliffhangers.

The three standalone games will be (says GameStooge):

  • Terrans – Wings of Liberty
  • Zerg – Heart of the Swarm
  • Protoss – Legacy of the Void

Gamers are probably thinking, “so, I can play multiplayer with only one race?” No! The campaign is split into three separete games, not the races and multiplayer features. Although, each title is sure to introduce something new to the game engine, Blizzard has said:

“Nothing changes for multiplayer or skirmish mode. All three races are fully implemented from the get go. Each campaign will feel like an epic story – not a cliffhanger into the next one. They will each have separate arcs that have a clear start, middle, end – and you will feel like you’ve really finished *something* at the end of each game. More content than we’d previously planned – many more Movies, Missions, etc.” (games.on.net)

From our perspective, it seems Blizzard is itching to release the multiplayer system to the world sooner than later, considering some countries use Starcraft as a professional league, but they don’t want to rush out fast to market campaigns just to satisfy this multiplayer desire.

Instead, they’re going to take their time, in usual Blizzard style, by releasing the game as they finish it… per races story. This should give us a less watered down storyline or having one or two races with a piss poor storyline while another has a kick ass storyline because it was done first.

End result? Multiplayer gamers will be happy in the end while those that play Starcraft for the story will need to wait for each game to be completed. We know Blizzards release schedule is “when it’s ready” so we can only imagine how long it will take to reach that third game in the trilogy.