If you’re considering the Xbox 360 console, or plan to buy the Xbox 360 Arcade Edition for USD $279.99 please take pause, until the Xbox 360 20GB models dry up, you can now purchase them for USD $299.99. As Microsoft has bluntly stated, get them “while supplies last.”
We’re sure Microsoft is going to take a hit in Arcade sales while these supplies last, but that’s the sacrifice you make for drying up a console SKU and removing it from the market. So, while you can save $50.00 now, you’ll also be able to get a new 60GB model for the same price as the original Xbox 360 Preimum at USD $349.99.
You’ll still be able to purchase the Elite for its epic price of USD $449.99 if you really need the larger disk capacity (120GB). This is an official statement, leading up to E3, so we’ll have to see what Microsoft plans to announce at the event.
Will Sony respond to the price cut now that this is official? Probably not, as the Elite price is the same, the only concern Sony may have is the disk capacity comes closer to their high end console solution.
Redmond, Washington—Microsoft is giving consumers more gigabytes for their buck. The company today announced an Xbox 360® console with triple the storage space of the original console, but for the same price of $349 (U.S.) estimated retail price.
Available in retail stores in the U.S. and Canada starting in early August, the upgraded Xbox 360 will include a 60GB hard drive for storing the growing wealth of digital entertainment available for the console, including music, movies, television shows, and game content. In addition, Microsoft today dropped the price of its 20GB Xbox 360 console in the U.S. and Canada to just $299 (U.S.) (ERP) while supplies last, a savings of $50.
“We know consumers need more and more space to store the amazing digital content Xbox 360 offers, and we’re giving it to them at no extra charge,” said Albert Penello, Xbox director of product management at Microsoft. “No one device offers the depth and breadth of entertainment that Xbox 360 can deliver, and now you’ll have three times the storage to manage all that great content.”
Xbox 360 is just one of three Xbox 360 gaming and entertainment systems Microsoft offers. Microsoft’s Xbox 360 Arcade, which comes with a 256MB memory unit and five Xbox LIVE Arcade games, is a value for the whole family for $279 (U.S.) (ERP), and the premium Xbox 360 Elite console is available with a 120GB hard drive for $449 (U.S.) (ERP).
If you’ve ever been through an acquisition or merger you’d have expected this news to come, but for those new to the concept it’s simple: you can’t keep everyone. After a complete merger you end up with two sales departments, two IT departments, etc.