Microsoft Confirms Price Cut on 20GB Xbox 360

If you’re considering the Xbox 360 console, or plan to buy the Xbox 360 Arcade Edition for USD $279.99 please take pause, until the Xbox 360 20GB models dry up, you can now purchase them for USD $299.99. As Microsoft has bluntly stated, get them “while supplies last.”

We’re sure Microsoft is going to take a hit in Arcade sales while these supplies last, but that’s the sacrifice you make for drying up a console SKU and removing it from the market. So, while you can save $50.00 now, you’ll also be able to get a new 60GB model for the same price as the original Xbox 360 Preimum at USD $349.99.

You’ll still be able to purchase the Elite for its epic price of USD $449.99 if you really need the larger disk capacity (120GB). This is an official statement, leading up to E3, so we’ll have to see what Microsoft plans to announce at the event.

Will Sony respond to the price cut now that this is official? Probably not, as the Elite price is the same, the only concern Sony may have is the disk capacity comes closer to their high end console solution.

Redmond, Washington—Microsoft is giving consumers more gigabytes for their buck. The company today announced an Xbox 360® console with triple the storage space of the original console, but for the same price of $349 (U.S.) estimated retail price.

Available in retail stores in the U.S. and Canada starting in early August, the upgraded Xbox 360 will include a 60GB hard drive for storing the growing wealth of digital entertainment available for the console, including music, movies, television shows, and game content. In addition, Microsoft today dropped the price of its 20GB Xbox 360 console in the U.S. and Canada to just $299 (U.S.) (ERP) while supplies last, a savings of $50.

“We know consumers need more and more space to store the amazing digital content Xbox 360 offers, and we’re giving it to them at no extra charge,” said Albert Penello, Xbox director of product management at Microsoft. “No one device offers the depth and breadth of entertainment that Xbox 360 can deliver, and now you’ll have three times the storage to manage all that great content.”

Xbox 360 is just one of three Xbox 360 gaming and entertainment systems Microsoft offers. Microsoft’s Xbox 360 Arcade, which comes with a 256MB memory unit and five Xbox LIVE Arcade games, is a value for the whole family for $279 (U.S.) (ERP), and the premium Xbox 360 Elite console is available with a 120GB hard drive for $449 (U.S.) (ERP).

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This week’s Question of the Week is again “What popular game did you play long after its initial release?”

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We’ve had some time to look through the New Xbox Experience (aka Fall Update 08) for the Xbox 360. There are some goods, bads and oddities about the latest updated firmware and thought it was a good time to share.

The most important feature we’ve found with the new console software is the addition of Netflix. The ability to play software in the “Instant Queue” is excellent, fast and done with high quality. If you have children this may be one of the must-have product features; add a ton of family movies to the Netflix Instant Queue and your children will have hours of entertainment.

We’re not telling you to sit the children in front of the TV for ten hours, but it proves to be a great way to get quality entertainment without bombarding them with commercials telling them to tell you they need new stuff. This is especially true around the holidays where kids are watching more commercials than actual episodes of Sponge Bob Square Pants.

We were a non-Netflix household and recently bought into their second tier program so we can watch instant shows and get one DVD at a time. The NXE has up-sold at least one new Netflix customer, great job Microsoft!

Avatars are another “feature” to the new console software and it all seems very Wii like. Months ago we were kidding about how they’re cloning some features of the Wii but in reality, it’s more a clone than we thought. The sound track while creating your Avatar feels almost ripped from the Wii in terms of cute settling sounds and silly uplifting music. This isn’t your dad’s console anymore Timmy.

The outfits to dress your Mii, oops, avatar in are very limited and you’ll no doubt see a lot of sameness in dress and overall look to the avatars. But, now Microsoft is showing us how to differentiate ourselves by purchasing virtual items to make our avatars cooler. For 250 Microsoft points you can now buy a Ninja Blade theme pack which includes wallpapers and avatar items. Yay. No, seriously, we’re supposed to buy this crap?

The NXE also supports a full system re-design, out with the blades in with the… Cover Flow? The NXE now acts more like iTunes, the iPod and the Apple OS X more than ever. You’ll breeze through your game list, NetFlix Queue, Friends List and other features as if it were Cover Flow album art. Cool in some ways, frustrating in others.

In some ways, item lists are the fastest and easiest ways to view things. For instance, prior to NXE you could tell who was online in your friends list within a few seconds. Now, with NXE you’ll troll through your friends list four-by-four flying through the “art” of your friends avatars hanging out next to a “room” mimicking the game they’re playing. Cute, no doubt, but not an effective way to see who is online.

The in-game console pop-up windows are much cleaner and easier to browse using a mini-blade style approach to finding information. This new re-design allows you to get more from your console interface while in-game than ever before.

The one neglected feature, in my humble opinion, is the “spit and polish” of the new interface. They took some aspects of OS X and some aspects of Wii and mixed them together to make organizational changes, some good and some bad. However, the interface is very flat, drab and boring. There is no real glossy shine to anything, very little in textures for backdrops and windows fixtures and very anti-vista like when it comes down to drop shadows and beauty. A little more glamor, gloss and reflective surfaces would have made the interface look a bit more next-generation in terms of cool factor.

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The Netflix addition is the best part of NXE, but that could have come available without a full user interface redesign. Your thoughts?

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