Wii Sports Resort and Wii Motion Plus

Nintendo plans to capitalize on the monumental success of Wii Sports by doing what they do best, building a hot game with an accessory backing its success. The new Wii Sports Resort will be a mini-game set like Wii Sports and Wii Play but with a beach setting and games like frisbee.

Frisbee? How can the Wii motion controller handle a Frisbee toss? Wii Motion Plus of course! We believe they’ll be packing the game in with the Wii Motion Plus to add more value to the purchase. Honestly, this adds more value to the accessory as a driving force to make sales and increase margins. Game accessories are a great way for Nintendo to profit, consider the pack in game marketing material.

As Wii Play has shown us, historically, gamers want the accessory and the bundled game is just icing on the proverbial cake. Wii Play, as a game, was lacking in many ways and would be, as a stand alone product, a definite must-not-have title. But, considering the amount of Wii controllers sold, this allows Wii Play to show up high on best games sold month over month.

Wii Sports Resort takes this to a new level by using the term “Wii Sports” in the game, allowing the masses to flock to the store to get anything that can reproduce the fun of the original title. Nobody knows, yet, if it will reproduce the same fun factor but the accessory is neat.

(Thanks, joystiq)

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Nintendo’s Non-Gamer 50+ CrowdNintendo’s Non-Gamer 50+ Crowd

While Sony and Microsoft one-up each other with fire sales on old hardware and blockbuster titles like Gears of War 2 and Resistance 2, Nintendo goes for something completely different… older people.

You’re only as old as you feel, but it’s hard to discount Nintendo’s attack on a demographic when they visit the American Association of Retired People’s Life@50+ Expo in Washington, D.C. this week. Odd move, indeed… or is it?

Retired people may have a bit more time than a busy adult with two kids and a few jobs to hold down. While young adults may want to game, they may not always have the time in their schedule, especially in the United States where people forget what “vacation” means. Retirement is a time to reflect upon your life, your deeds and enjoy the fruits of your labor with your grandchildren; it’s time to get a Wii.

The Wii is the perfect gift for retired folk who want to entertain themselves with something new and different without having to keep up with game releases. The Wii doesn’t have very many games when compared to the 360 and, although many get low review scores, retired folks aren’t scanning the Internet for weekly game reviews and news. They may not be the most in-touch with the industry but that’s okay, they’re non-gamers.

All that Nintendo has to do is sell the unit to them, it may sit on the shelf for months or only get pulled out when the grandchildren visit, but it’s a low-cost unit with games like Wii Sports and Wii Fit, what more do they need?

(Thanks, Kotaku)