Simply amazing news coming out of E3 last night, apparently the Rock Band instruments will work with the new Guitar Hero World Tour game. This may only be true with the Xbox 360 version of the title, as Activision didn’t want to comment on Wii, PlayStation 2 or PlayStation 3 yet.
Activision deserves a cup cake for this strategic move, providing Rock Band gamers a money saving option and increasing their own sales. If you’ve listened to our latest gaming podcast episode, you’ll notice Jennifer changed her mind on World Tour because of the new Rock Band 2 news. In short, if you own Rock Band you can now buy Rock Band 2 game-only without having to re-purchase the equipment. Why would you then go out and buy more instruments for Guitar Hero World Tour?
Rock Band has solidified itself as the next-generation of rock gaming by showing us more than a simple guitar interface. Building a “me too” product after Rock Band and requiring us all to purchase yet more equipment is a deal breaker for a good portion of gamers.
Thank you Activision for making a product we’re actually going to purchase now, instead of passing on it due to limitations of the wallet!
If you’ve ever been through an acquisition or merger you’d have expected this news to come, but for those new to the concept it’s simple: you can’t keep everyone. After a complete merger you end up with two sales departments, two IT departments, etc.