Rejoyce: Rock Band Instruments with Guitar Hero World Tour

Simply amazing news coming out of E3 last night, apparently the Rock Band instruments will work with the new Guitar Hero World Tour game.  This may only be true with the Xbox 360 version of the title, as Activision didn’t want to comment on Wii, PlayStation 2 or PlayStation 3 yet.

Activision deserves a cup cake for this strategic move, providing Rock Band gamers a money saving option and increasing their own sales. If you’ve listened to our latest gaming podcast episode, you’ll notice Jennifer changed her mind on World Tour because of the new Rock Band 2 news. In short, if you own Rock Band you can now buy Rock Band 2 game-only without having to re-purchase the equipment. Why would you then go out and buy more instruments for Guitar Hero World Tour?

Rock Band has solidified itself as the next-generation of rock gaming by showing us more than a simple guitar interface. Building a “me too” product after Rock Band and requiring us all to purchase yet more equipment is a deal breaker for a good portion of gamers.

Thank you Activision for making a product we’re actually going to purchase now, instead of passing on it due to limitations of the wallet!

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McFarlane Toys Makes Guitar Hero Action FiguresMcFarlane Toys Makes Guitar Hero Action Figures

Activision has decided to take Guitar Hero to the next level: Action Figures. This is a great move for the company, striking the iron while it’s hot! The Guitar Hero and Rock Band franchises are growing in intensity while big blockbuster titles like GTA IV are waning in sales and profit.

Pretty soon you and your children can purchase action figures in the liking of Guitar Hero, would you consider this or is it just a gimmick?

McFARLANE TOYS ANNOUNCES PARTNERSHIP WITH ACTIVISION
TO PRODUCE GUITAR HERO(tm) ACTION FIGURES

TEMPE, Ariz. ~ McFarlane Toys announces a partnership with Activision, Inc. (Nasdaq: ATVI) to produce action figures from the hit video game franchise, Guitar Hero®. The first line is expected to hit store shelves this fall.

The hugely popular Guitar Hero franchise delivers the ultimate guitar-bending experience and enabling aspiring axe-shredders everywhere the chance to Unleash Their Inner Rock Star. Featuring a wide variety of music spanning five decades, the franchise is highlighted by countless original recordings from many of the most beloved artists of all time.

Represented in the first line of action figures are four of the Guitar Hero game’s most popular characters:

JOHNNY NAPALM
AXEL STEEL
LARS ÜMLAUT
GOD OF ROCK

“We have very recently begun creating toys based on video games,” says McFarlane Toys CEO Todd McFarlane. “With Activision, we get to work on arguably one of the biggest video game franchises out there, and capitalize on the wide-ranging demographic that encompasses this game.”

Each figure has 15-18 moving parts. Additionally, a unique guitar is included with each character that is removable and interchangeable with the other figures. Each figure also comes with a sculpted Guitar Hero logo base.

McFarlane Toys’ 6-inch action figures retail for $10-$15.

Visit www.SPAWN.com for updates and the all the latest and to-the-minute news.

About McFarlane Toys
Grammy-and Emmy-winning producer/director Todd McFarlane, creator of Spawn and the founder of  SPAWN.com, is the force behind McFarlane Toys, one of America’s top action figure manufacturers. With an eclectic array of movie, TV and music licensing tie-ins – as well as the officially licensed teams of the NFL, NBA, MLB and NHL, McFarlane Toys has become a leader and redefined the standards within the action figure industry. For complete information on this pop-culture powerhouse, visit SPAWN.com.

About Activision, Inc.
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.  Founded in 1979, Activision posted net revenues of $2.9 billion for the fiscal year ended March 31, 2008.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea.  More information about Activision and its products can be found on the company’s website, www.activision.com.

Microsoft Shoots for Number Two In Console WarMicrosoft Shoots for Number Two In Console War

Microsoft recently announced their price cuts on the Xbox 360, effective today, but what is motivating them? Microsoft’s not going to make much additional money by passing off the savings to the customer but they will, more than likely, sell a bunch of great new Xbox 360‘s to a new crowd of gamer.

Motivation? Sony.

“I’m not at a point where I can say we’re going to beat Nintendo,” says Don Mattrick, senior vice-president of Microsoft’s Interactive Entertainment Business. Indeed, Nintendo is likely to run away with the lead in the current generation of console gaming, leaving Microsoft and Sony to battle for second place. (businessweek)

Who would have thought Sony and Microsoft would be battling out this generation for second place while Nintendo breezes through with their Wii console and a handful of games with mediocre game reviews? Don’t answer that, it’s a rhetorical question. If you saw this coming and you’re not on the marketing or project planning for one of these console makers you better prep your resume!

The battle isn’t cooling, Microsoft drops their price to compete with their big competitor Sony which also brings it closer to the price tag on the Wii getting two bird with one stone. The reason Wii is winning is clearly due to its broad demographic of grandpa and grandma non-gamers along with hardcore gamers who have to collect all the consoles and younger gamers that want to fit the trend.

Microsoft’s clearly shooting for second place by installing more units into the consumers home as possible. They’ve got a great library of first person shooter titles, a few RPG’s and RTS titles and the typical contraversial titles like GTA and Saints Row with more hot blockbusters (read: Gears of War 2) arriving soon.

I see this as a great opportunity for casual game developers to get into the Xbox Live Arcade market and start making themselves (and Microsoft) some money off the new gamers that will buy their first Xbox 360 for $199 and up. Microsoft’s getting closer to the low-budget gamer crowd with their price cuts so it would be great if they can take advantage of that market with lower cost titles as well.

If you’re a game developer looking for console stick time and you want to grab the attention of a large pool of gamers, the Xbox 360 isn’t a bad start!

While Microsoft isn’t aiming at Nintendo just yet, there is no doubt Nintendo will be in their sights if they can smoke the pants off Sony in the near future (by this holiday).

New Castlevania Title For 360 and PS3: 2D or 3D?New Castlevania Title For 360 and PS3: 2D or 3D?

The Castlevania series was born in Japan on September 26th back in 1986. That knowledge in hand, you can imagine the demographic of 30+ year old gamers who would kill to get an old school franchise title on a new graphic intensive console.

We’ve had many new Castlevania releases since 1986 including releases on the Nintendo DS in 2006 with more titles arriving with the Castlevania branding. However, we’ve not seen a true “full blown” Castlevania title in some time. As a retro style gamer, I’d love to hear news that this would be a 2D game with “next generation” graphics.

There are far too few really great 2D side scrolling platformers for this generation of consoles. Outside of Nintendo, most side scroller systems become “arcade” titles in XBLA or PSN. Over the last fifteen years we’ve had plenty of 3D games with jumping and crazy camera work. Lately, we’ve had some new titles arriving that are 2D platformers like Little Big Planet and the recently released Mega Man 9.

More than likely, Konami will follow the flow and design yet another old franchise with new 3D graphics. Given the demographic for this franchise it would almost seem like a selling point to jump back to a 2D world view.

What would you like? A 3D or 2D Castlevania title on the Xbox 360 and PlayStation 3?