Activision: Cleaning House, Losing Studios

Now that Activision has merged up with Blizzard all under Vivendi it’s time to consider what to do with all the additional overhead, management, internal studios and sheer amount of people working on projects within their organization. In other words, it’s time to trim the fat and get leaned out for the long haul.

This isn’t unexpected news, the only way to grow more effective as a large company is to remove some of the access baggage that can slow you down and let your competitors take control. This is a sad job which nobody takes pride in (most normal people anyway) but it could mean the difference between rising to the top and sinking like a brick.

“We are focused on improving efficiency across the combined organization and are concentrating on businesses where we have leadership positions that are aligned with Activision Publishing’s long-term corporate objectives,” Activision Publishing CEO Mike Griffith said in a statement. (gamespot)

It’s important to be aggressive as a large company, just like you would be as a startup company. There is a reason startup companies grow into powerful competitors that win, grow and eventually become (or be purcahsed by) larger companies.

As part of this move some staff will be migrated to new projects, persumably reporposed into other divisions or allowed to find new jobs somewhere else. This is called “realignment” by those in the management organization, and currently those up for realignment are:

  • Radical Entertainment (Prototype, Crash of the Titans)
  • High Moon Studios (The Bourne Conspiracy, Darkwatch).
  • Massive Entertainment (World in Conflict, Ground Control)
  • Swordfish Studios (50 Cent: Blood on the Sand, Cold Winter)

These realignments along with other organizational changes will effect a few working game titles:

  • Brutal Legend
  • Ghostbusters
  • Wet
  • Chronicles of Riddick: Assault on Dark Athena
  • World at Conflict: Soviet Assault
  • 50 Cent Blood on the Sand
  • Zombie Wranglers
  • Leisure Suit Larry: Box Office Bust
  • Several Xbox Live Arcade titles

At this point we’re not sure which, if any, will continue to be developed under Activision and which will be sold off to other companies or retired. Surely, those money making titles will be sold off if Activision has no plans to finish them.

Again, it’s hard to consider this a bad decision. This is a decision of growth over having too many “Cooks in the kitchen” making soup. It’s better to have rock solid titles of epic proportions than a large pool of mediocre titles with minimal sales and bad reputations, and that’s why they spend a lot of time in the office working on this and having a type of  office chair for long hours on a computer is really helpful in this area.

It’s not that the titles they’re questioning are necessarily bad, but are not the leading titles in their space and are should be either given a stronger team to work on them or retire them entirely. To build a stronger team with passion and direction it might be best to sell the franchise(s) to other organizations so they can do it right with time and attention to detail.

(Thanks, gamespot)

0 thoughts on “Activision: Cleaning House, Losing Studios”

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Post

Episode 262: But Not a Dollar ShortEpisode 262: But Not a Dollar Short

Episode 262 may be a week late, but it’s definitely chock full ‘o podcast goodness, as the full crew rambles on and off subject about this and that. This week’s Gaming Flashback is the old coin-op arcade game Star Castle while begat Yars’ Revenge, with a twist ending to the classic game’s tale.

This week’s news items include:

  • EA deals with Rock Band iOS debacle
  • Microsoft “banned” in Germany
  • Analyst predicts 3.5M sales of Diablo III in first year of release
  • Report: Next Xbox already in production

All that, plus Reader Feedback and the Question of the Week, “What Kickstarter project have you backed or are most interested in buying?”

Episode 255: The Darkness II ContestEpisode 255: The Darkness II Contest

Dan Quick returns again to cover for Paul Nowak, and this week, the Gaming Podcast is offering free copies of The Darkness II Limited Edition, which comes with the main game and some free DLC. The guys are giving away an Xbox 360 version and a PlayStation 3 version. To win, just listen to the podcast and post what your favorite scary movie is.

The game news this week includes:

  • Ex-SCEE senior VP Phil Harrison joins Microsoft’s European team
  • DOOM developer John Romero has “plans” for “old school” shooter
  • EA defends Mass Effect 3 From Ashes DLC data being on disc
  • Notch settles with Bethesda over “Scrolls” trademark
  • DICE: 2GB RAM won’t be enough for next gen consoles
  • Angry Birds theme park to open in Finland
  • GAME puts itself up for sale, GameStop interested
  • Diablo III release date announcement “in a few days“, no PvP in launch version

And yes, they know that the announcement was just made today – May 15th release date for Diablo III.

The contest to win either the Xbox 360 or PlayStation 3 version of The Darkness II will run this and next week, with the winners announced in Episode 257.

Episode 466: Kill This Kitten For FunEpisode 466: Kill This Kitten For Fun

This episode continues to have some audio issues thanks to Jonah leaving his expensive headset back in Los Angeles, forcing him to use his iPad once again as a mic. However, this week’s episode is chock full of game goodness.

This week’s episode includes the following news items:

  • Dragon Quest XI battle system further detailed
  • Overwatch has earned Activision Blizzard over $1 billion in less than a year
  • Steam changes cross-country gifting and gift trading
  • DOTA 2 is getting a co-op campaign with a story

Let us know what you think.