ID Software, Not Just One Game Anymore

As Bob Dylan once wrote, “The times they are a-changin'” and id Software may be ready to change with these times. They’re talking at Quake Con about both DOOM 4 and their next title Rage (a first person shooter car driving game) both utilizing the same engine, the Tech 5 engine, and being developed simultaneously.

Now, this doesn’t mean you’ll have dual release games but it shows that id Software is ready to work on more than a single project at the same time, a big step for them. Although they’re usually working a big engine while finishing up a title to run on such an engine, they’ve got two titles in the works. This is very unlike the little FPS company but it shows they’re ready to meet the challenge of a larger industry.

When the original DOOM arrived there was nothing to compete against them and through the years and into Quake their competition was light years behind. Developers like Epic Games, Bungie and other first-person-shooter genre developers have proven themselves in the industry with many titles and sequels while id releases, seemingly, one game every five years.

For a company with only one or two franchise titles they do take a long time to release another game. This may be due to their engine licensing, no longer under the “Quake” engine name and sticking with its own independant naming convention like ID Tech 4 and ID Tech 5, they’re showing us the company is about engine design seperate from any demos or game prototypes they provide to show off the engine.

To many gamers DOOM 3 was more of a prototype to show people how far graphics have advanced in the last twenty years. Many folks were excited to play but grew bored when they realized it was very much like DOOM 2 but with a graphic revamp. Nostalgia only goes so far before you realize the story and depth behind games like Half-Life, Unreal and Halo have far exceeded a extreme graphical FPS gaming.

It’s time for id to grow from their roots and expand into many game genre’s and build out new independent properties (like Rage) to show the industry they’re not just a one-hit wonder with a huge fan base.

But, you can’t argue with a huge fan base. They’ve got a full conference to show off their stuff, not even Electronic Arts has that!

(Thanks, 1up)

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This year many gamers will open new consoles for the holidays and many of those same gamers are going bring their console “live” on Xbox Live the same day. Traditionally we’ve found Xbox Live falls under the weight of the holiday rush much like Apple’s iTunes. Will we repeat history again?

Although a fully loaded Xbox Live service is money in the bank, how much money will Microsoft lose when gamers login for the first time to a service in a state of destruction? People say first impressions are extremely important, but Microsoft makes a poor first impression every holiday. Xbox Live’s Jerry Johnson told Eurogamer:

“I can tell you that when Robbie Bach is on the phone on Christmas Day calling people asking what the hell is going on, and that’s coming down from Steve Ballmer… that’s the kind of attention it got last holiday.

Many things have changed since then, and we realised [sic] the kind of growth trajectory we were on and had to prepare for it.” (Kotaku)

It’s obvious the top executives at Microsoft want to give customers a great first impression and, after a few repeated holiday down times, this year is the chance to change it all. By now, Microsoft should be fully aware of the holiday flash crowd and have a system ready to cover the load.

Plenty of gamers login because their console automatically signs in on startup, but a handful of those gameres will be shopping for Xbox Live Arcade games to see what Microsoft is now offering them and their new console. Many XBLA games the current 360 crowd is bored of will be fresh and new to holiday adopters so it’s very important to keep the system online.

Much like Amazon, sales will decrease when the service is busy or under heavy load. Hopefully Microsoft is ready to make a great first impression to new buyers and give them the option to buy high valued (high markup) electronic downloads.

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The Question of the Week: “What makes a good expansion?”

3 Reasons Publishers Desire Us to Keep Old Games3 Reasons Publishers Desire Us to Keep Old Games

When we invest in a new video game we want to feel satisfied by the content supplied in the game, we want to know we’re getting our moneys worth in the investment. Publishers, on the other hand, want us to keep our old games so they stay out of the used market. A publisher does not make a dime on used game sales. Their primary weapon to stop game sales? Downloadable Content (DLC).

1. Publishers Spend Lots on Marketing

A great example being GTA IV, hardcore gamers have a short attention span and live on hype more than physical games. Today, games live in press releases, demos, cinematic and live gameplay footage at conferences and on the web. Then, a game hits the shelves and sells millions of copies for a week or two before it’s forgotten. Publishers have marketed their game well, spent thousands on conference booths, streaming video bandwidth and rushing game demos through development and testing cycles early to get eyes on their titles.

Let’s face it, gamers that scrambled to buy Grant Theft Auto IV have moved onto the next big title or have decided to go outside for some fresh air (probably the former). Hardcore gamers consumes games like candy, sells them off for store credit and works towards their next purchase.

2. Publishers Want Loyalty

DLC breaths new life into old games, making them remain valuable for months after the hype and excitement has died. We’re now spending USD $60.00 for some of these new “current generation” game titles for a few days or weeks of excitement. Free downloadable content brings new reasons to play our “old stale” games and allows us to feel comfortable about our 60 bucks spent on a title.

Rainbow Six Vegas 2 is receiving a new “Fan Pack” for gamers to re-energize themselves about the “old” sequel to Rainbox Six Vegas. A game released in March is considered old by gamers, probably rarely played on Xbox Live anymore and needs something to keep the fans interested. This helps build loyalty to your product so the next franchise title which is released has a better chance of being purchased by your fan base because they can look forward to additional free content in the future.

3. Publishers Hate Used Games

Publishers are helping stick those games in the hands of the gamers for a longer period of time by supplying free add-on packs. Why would you re-sell your precious title back to the store when you could hold it and wait for potential DLC?

Publishers receive no revenue from the resale of a video game so it’s in their best interest to keep it out of the used markets. If there is a chance your beloved game will receive new features, at no cost to you, wouldn’t you hold off from selling it to see what’s coming?

Once a gamer has sold their title to a retail chain for pennies they’re unlikely to re-buy the title with the typical 80% markup when DLC arrives. They may opt to borrow a friends copy or rent the title rather than re-purchase it; neither fair well for the publisher in terms of revenue.

Games are expensive. Consumers must be wise to the best value in their video game titles and publishers want you to choose them for your gaming entertainment. Competition is high, profit margins are low and the market is all about sales volume. Publishers want repeat customers, people who feel their games are valuable before and after the purchase and are willing to share their loyalties with others.

Do you collect old console games, or do you sell them off to game stores and/or eBay? Would you consider holding off a sale if there was a great chance of new downloadable content?