ID Software, Not Just One Game Anymore

As Bob Dylan once wrote, “The times they are a-changin'” and id Software may be ready to change with these times. They’re talking at Quake Con about both DOOM 4 and their next title Rage (a first person shooter car driving game) both utilizing the same engine, the Tech 5 engine, and being developed simultaneously.

Now, this doesn’t mean you’ll have dual release games but it shows that id Software is ready to work on more than a single project at the same time, a big step for them. Although they’re usually working a big engine while finishing up a title to run on such an engine, they’ve got two titles in the works. This is very unlike the little FPS company but it shows they’re ready to meet the challenge of a larger industry.

When the original DOOM arrived there was nothing to compete against them and through the years and into Quake their competition was light years behind. Developers like Epic Games, Bungie and other first-person-shooter genre developers have proven themselves in the industry with many titles and sequels while id releases, seemingly, one game every five years.

For a company with only one or two franchise titles they do take a long time to release another game. This may be due to their engine licensing, no longer under the “Quake” engine name and sticking with its own independant naming convention like ID Tech 4 and ID Tech 5, they’re showing us the company is about engine design seperate from any demos or game prototypes they provide to show off the engine.

To many gamers DOOM 3 was more of a prototype to show people how far graphics have advanced in the last twenty years. Many folks were excited to play but grew bored when they realized it was very much like DOOM 2 but with a graphic revamp. Nostalgia only goes so far before you realize the story and depth behind games like Half-Life, Unreal and Halo have far exceeded a extreme graphical FPS gaming.

It’s time for id to grow from their roots and expand into many game genre’s and build out new independent properties (like Rage) to show the industry they’re not just a one-hit wonder with a huge fan base.

But, you can’t argue with a huge fan base. They’ve got a full conference to show off their stuff, not even Electronic Arts has that!

(Thanks, 1up)

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“Having worked at Sony as a Creative Designer two years ago, it doesn’t surprise me that they have still yet to release Home. While there, I was working on their Station Launcher application which was supposed to be released in late 2006. However, the Launcher app is still only in Beta to this day.” (2old2play.com)

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Over the last year we’ve seen developers scrambling to find “value add” features to new game purchases. Their goal is to convince the customer to buy new instead of used because developers don’t see a penny from a used game sale. While GameStop sees 48% profit margins from the used game market developers struggle to stay floating in the industry.

for-saleThis is not the fault of GameStop and their 48% profit margins because they’re only getting 7% to 20% profit margins (say analysts) on new game sales. As someone that’s run a game store online, if you’re getting 15%+ on a new game you’ve got some great hookups in the distribution channel or are buying in huge quantities.

Buying games in huge quantities to build profit margins can be a huge mistake in this industry. Gamers are fickle little creatures and they’re going to buy their top tier games for a few weeks and then sales will drop significantly. No retail chain wants to purchase a thousand copies of GTA IV (only as an example) and sell seven hundred over the first few week to be stuck holding onto a few hundred copies when the dust settles. Now you’ll have to put them on sale to get them out of the store because the hardcore gamer have already done their shopping and you’re not going to get any price protection if you’re not a major player in the industry.

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