It was April of 2008 when we saw Assassin’s Creed show up on the PC, however in early February the game appeared on Internet pirate sites causing an estimated 700,000 downloads of the pirated copy of the game. The disc-copy manufacturer has assumed responsibility of the issue after finding an employee in possession of one of their copies of Assassin’s Creed at their home.
First, the disc-copy firm has said they haven’t enforced their high level of security needed to keep copies of the game in their possession. The earliest leaks of the pirated Assassin’s Creed was traced to an employees house, leading Ubisoft to assume “gross negligence” on the part of the manufacturer, inspiring the lawsuit.
To top off matters, pre-release copies of Ubisoft’s Assassin’s Creed contained a hidden bug to crash the game mid-way through, which makes their title look bad when sent to the mass market pirating audience (do they really need to impress pirates?)
This isn’t the first time copies of a game, music or movies have made their pre-release debut on torrents and pirate sites. As for us, we find it odd that someone who managed to sneak out the game early wouldn’t have simply enjoyed it in the comfort of their own home choosing to pirate it and hurt the industry instead. Hopefully they’ve been given their pink slip for being irrisponsible and hurting everyones reputation. Hope they really feel like a liberated hero now.
(Thanks, gamespot)

“Last time I checked, they’ve never had a console that’s been on the market for more than four or five years and we’ve committed to a ten year life cycle, so you do the math…,” he says. He goes on to state that the Xbox 360 won’t have a larger install base by the end of their 10-year plan has been completed, “unless things go really bad.”
A few months ago, Activision Blizzard CEO Bobby Kotick said investing $500 million to a billion still wouldn’t be enough to compete with an MMORPG like World of Warcraft. The MMORPG space is a costly investment and you’d need to really burn a lot of money to start competing against the mega-giant, but Mythic VP and Warhammer Online lead designer Mark Jacobs disagrees with that quote.
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