Day: August 11, 2008

Midway Layoffs, Criminal CancelledMidway Layoffs, Criminal Cancelled

Midway’s been around the industry for years, has decided to lay off up to 90 people and cut the Criminal project from their lineup. This is a long term plan of cost reduction by the board of directors to get down costs and keep the company running smoothly.

Their plan seems to be to develop games intelligently, by costing out each project and building what’s needed to make the company profitable without excessive cost. A company always runs best when it’s doing it wisely and looking to reduce overhead, unfortunately a company in a bit of trouble has to let go of employees to get their.

While this was a very difficult decision, we feel it was the right thing to do for the future of Midway,” said Matt Booty, interim CEO and president of Midway Games Inc.. “We view every game as an investment that must meet certain standards for quality, scheduling, and profitability. Midway remains committed to producing the highest quality entertainment, as evidenced by our strong holiday line-up which includes TNA iMPACT!, Blitz: The League II, and Mortal Kombat vs. DC Universe starring a team of MK characters and some of the most recognizable DC Comics personalities such as Batman, The Joker, and Superman.” (kotaku)

Hopefully this allows them some breathing room to get out of this sticky situation, we hate to see old names go down in history as failed.

Life Sized Gears of War Lancer, Oh GoshLife Sized Gears of War Lancer, Oh Gosh

Imagine that, the USD $139 Gears of War 2 bundle includes a life-sized plastic gun that goes “zoom zoom bang.” It comes with a removable handle clip and an adjustable side-handle but… in the end… it’s a plastic toy gun manufactured for adults.

Gears of War 2 is “Mature Audiences” only but apparently that doesn’t mean these adults aren’t ready and willing to go out and buy a bundle that comes with a collectible plastic weapon. It’s listed as an Amazon top-seller and plenty of mature audiences are going to be chasing each other around the house going “boom boom, I got you” this November.

Seriously, isn’t this just going over the top in terms of stupid toys? Somehow people seem to think this is “cool,” but how many would be straight-faced walking into a Starbucks and seeing a 40 year-old man sitting at the table sipping apple juice while playing with his GI Joe’s and He-Man action figures?

In my mind, this is a piece of junk that’s going to end up in a box under your staircase or packed in the attic within a month or collecting dust hiding from your grown up friends. But who am I to judge, Amazon #1 top-seller says it all.