July NPD Unit Sales: Wii On Top… Again

Believe this, Nintendo and their Wii console takes another month as top seller. The only product that moves more hardware than the Wii is the DS. As a gamer, it’s hard to understand how the Wii product continues to sell like this with the least supported game library on the planet.

The DS is completely understandable as it has a huge library of games, is more cost effective, comes in pretty colors and can save you tons of arguments and fighting from your kids on a long trip. In many ways the DS is synonymous with peace and quiet. What does the Wii offer us? Wii Sports and a new control scheme along with a few hit titles from Nintendo but little else for now.

I’ll be the first to admit, I thought this would be Nintendo’s chance to turn it all around and get the third parties involved. They have everything going for them in terms of sales, third party developers should be pushing out games each month considering the craze factor of the hardware. This just isn’t true.

More than likely, in this generation, the Wii isn’t really just considered a “kids console” but a console for non-gamers. The difference is obvious in their sales numbers, there are a lot of non-gamers so the console sales are through the roof! However, non-gamers don’t really spend a lot of money on games (after all, they’re non-gamers). It’s a catch-22, Nintendo finally drives huge volume in console units but still cannot manage to get third parties cranking because their sales attach rate (number of games sold per console) is way too low. At least they’re making money!

Nintendo will be the first (and only) to admit their game sales figures are through the roof, much like the console itself, but they’re not breaking out third party numbers. They can easily push the statistics up when considering Wii Play and Mario Galaxy as part of their “sales numbers” when talking about overall attach rate.

Also in the news, PlayStation 3 takes a huge drop off in sales, still beating the Xbox 360 however. They’re heading back to their normal sales figures now that Metal Gear Solid 4‘s frenzy is dying down.

Now, the figures (thanks 1up):

  • Nintendo DS: 608,000
  • Wii: 555,000
  • Playstation 3: 225,000
  • PSP: 222,000
  • Xbox 360: 205,000
  • Playstation 2: 155,000

So there you have it! Wii smokes the competition, PS3 starts to normalize down to where the 360 is at, and the PS2 is still a statistic even though it’s older than many Wii gamers are.

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Post

Episode 407: Third Time’s the CharmEpisode 407: Third Time’s the Charm

If you’re wondering where the podcast has been, it’s been in technical hell. Twice the podcast was recorded each week, and both times there were serious technical issues. This time, we’ve got it right, and even have Paul dropping by to discuss his new book, “Gaymers: the Difference a ‘Y’ Makes: How (and Why) to Make Video Games LGBT Players Care About“. Actually, it’s mostly dominated by a discussion of an episode of My Little Pony: Friendship Is Magic.

Otherwise, the news items include:

The Question of the Week: “Who is your favorite superhero?”

No New DS Redesign Until Sales FadeNo New DS Redesign Until Sales Fade

If you’re looking to see what the next greatest DS hand-held will look like, plan to wait until Nintendo starts to see declining sales trends for their current DS hardware. Sensible from Nintendo’s standpoint, but a major bummer for those hand-held gamers who want to see something new and cool out of the Nintendo camp.

While the DS sells great, many of us tech fans would love to see what a new generation of DS would look like. Perhaps something closer to the iPod touch in screen size and touch-abilities with real WiFi capabilities connecting to the Internet? Wouldn’t it be neat if they added GPS location and tilt abilities much akin to the iPhone or iPod Touch?

Personally, I envision a system where you are in total control of your character from leaning, to sliding, to moving your fingers around the screen and communicating over the Internet sharing high scores, drop-in drop-out multiplayer titles with complete voice communications.

Alas, Nintendo tends to gimp most of their hardware from hot innovation such as Internet communication, much like the Wii. While Nintendo has the next-generation capabilities now for Internet communication they’ve constantly opted to have a more useless version of connectivity to “protect the consumer.”

We need a DS store, much like the Xbox Live Marketplace for downloading DS casual games, considering DS game size is much smaller than a PC, PS3 or Xbox 360 title. We need a smaller form factor mimicking the iPod in thickness and durability with a larger screen or unfolding dual screen to double the size of an iPod style play area.

Hardware innovation seems to be more acceptable to Sony and their PSP product while Nintendo always opts for something more simple. Unfortunately, the PSP cannot compete against the DS which will leave them in the lead with very little desire to re-up their hardware with new capabilities and sexy new designs.

Oddly enough, the DS is the perfect device for the mass market which means they’re not going to be forced to innovate beyond its current capabilities for now. Apparently people don’t desire huge leaps in technology, screen size and speed, or we’d would probably see a decline or dis-interest in the DS hardware, thus forcing Nintendo to re-innovate and evolve.

The day will come, but probably not for a long time.

Red Steel 2 and Wii Motion PlusRed Steel 2 and Wii Motion Plus

In an “unexpected” move, Ubisoft has opted to utilize the 1:1 accuracy of the Wii Motion Plus add-on device for the Wii remote in their next Red Steel sequel, currently called Red Steel 2. It may be most gamers consider this an unexpected move because they thought the series would be dead after the first launch title.

Red Steel was plagued with motion issues, making it a very unexceptable demonstration of the Wii control scheme. Luckily other titles arrived to show off how the controls were supposed to work; Ubisoft tried to make a hit FPS title using innovative control methods but came up a bit short.

This time, they’re hoping to redeem themselves by having the additional resolution of the new controller device, risking their reputation for a second time on Nintendo’s hardware.

“What was missing was the preciseness of the sabre,” Corre said of the first game, “and with this new device, I think it will change the experience.” (1up)

Although many gamers missed the first Red Steel experience because word about the horrid controls hit the streets quickly, this might be a chance to try the series one final time before giving up on it. In Ubisoft’s defense, the US market is very finicky about their first person shooters which helps explain higher reviews in Europe for the original title.

The games controls were tweaked after E3 2006 when people found it lack luster in performance and ability to mimick the users real moves when sword fighting. Ubisoft said it was because they received the Wii controller prototypes one month before the expo.

Will Ubisoft get the Wii Motion Plus in time to put out a highly polished game showing off Nintendo’s new hardware or will this be a second strike against the franchise? Only time will tell.