July NPD Unit Sales: Wii On Top… Again

Believe this, Nintendo and their Wii console takes another month as top seller. The only product that moves more hardware than the Wii is the DS. As a gamer, it’s hard to understand how the Wii product continues to sell like this with the least supported game library on the planet.

The DS is completely understandable as it has a huge library of games, is more cost effective, comes in pretty colors and can save you tons of arguments and fighting from your kids on a long trip. In many ways the DS is synonymous with peace and quiet. What does the Wii offer us? Wii Sports and a new control scheme along with a few hit titles from Nintendo but little else for now.

I’ll be the first to admit, I thought this would be Nintendo’s chance to turn it all around and get the third parties involved. They have everything going for them in terms of sales, third party developers should be pushing out games each month considering the craze factor of the hardware. This just isn’t true.

More than likely, in this generation, the Wii isn’t really just considered a “kids console” but a console for non-gamers. The difference is obvious in their sales numbers, there are a lot of non-gamers so the console sales are through the roof! However, non-gamers don’t really spend a lot of money on games (after all, they’re non-gamers). It’s a catch-22, Nintendo finally drives huge volume in console units but still cannot manage to get third parties cranking because their sales attach rate (number of games sold per console) is way too low. At least they’re making money!

Nintendo will be the first (and only) to admit their game sales figures are through the roof, much like the console itself, but they’re not breaking out third party numbers. They can easily push the statistics up when considering Wii Play and Mario Galaxy as part of their “sales numbers” when talking about overall attach rate.

Also in the news, PlayStation 3 takes a huge drop off in sales, still beating the Xbox 360 however. They’re heading back to their normal sales figures now that Metal Gear Solid 4‘s frenzy is dying down.

Now, the figures (thanks 1up):

  • Nintendo DS: 608,000
  • Wii: 555,000
  • Playstation 3: 225,000
  • PSP: 222,000
  • Xbox 360: 205,000
  • Playstation 2: 155,000

So there you have it! Wii smokes the competition, PS3 starts to normalize down to where the 360 is at, and the PS2 is still a statistic even though it’s older than many Wii gamers are.

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Post

Episode 328: No Rusty Ventures AllowedEpisode 328: No Rusty Ventures Allowed

This week is on the short side, though Jonah and Jordan discuss pop culture like Red Letter Media, The Venture Bros. and Cave Johnson’s lemon ranting. There’s no Gaming Podcast or Gaming History, but there’s plenty of Listener Feedback and news items.

The news includes:

  • Source: RI governor Lincoln Chafee deliberately torpedoed Studio 38
  • UK online retailer SimplyGames enforcing PS4 bundles
  • Half-Life 3 removed from trademark registery – Portal 3 appears
  • The Last Guardian developers “re-engineering” the game, never was on “hiatus”
  • Grand Theft Auto Online microtransactions disabled while server issues persist

No “Question of the Week” – this week is Listener Questions – send ’em in!

Microsoft Says 60 Percent of Wii Fits Collect DustMicrosoft Says 60 Percent of Wii Fits Collect Dust

Microsoft is on the attack, saying Nintendo has done a great thing with their Wii product line but Microsoft has a bit more “respect” for the new gamers they’re bringing into the industry. Xbox Europe VP David Gosen launched the shot over Nintendo’s bow at the GameFest UK keynote.

“We’ve seen some research that says 60 percent of people who bought a Wii Fit play it once and don’t play it again. So we have to get the balance right, because what we are doing is bringing new consumers into the market for the first time in their lives sometimes—and we have to treat them with respect,” Gosen told attendees. (shacknews)

In translation, developers should be building games with hot gameplay not quirky gimmicks. Basically, he’s of the opinion that Microsoft’s working towards creative unique game play elements and not really concentrating on niche products that are only fun for a week.

Nintendo and others are developing games to take advantage of the Wii Fit board, so not all is lost. As a matter of fact, statistics being gathered by Nintendo’s competitor really don’t hold any weight with us until they’ve references the third party statistics gathering who handled the facts. Otherwise, it’s just PR speak attacking their competitor (although they say Wii isn’t really a competitor) with no real facts or values.

Episode 493: Finally, After Three TriesEpisode 493: Finally, After Three Tries

So, two weeks ago, the audio was so corrupted, there was nothing that could be salvaged. A week later, the podcast only had one track working, so it was like Jonah speaking to imaginary people only he could hear. This podcast is finally perfect, with Rock Band being the Gaming Flashback.

This week’s news includes:

  • System Shock reboot that raised $1.3M on Kickstarter is now on “hiatus”
  • Dragon Ball FighterZ’s premium DLC characters revealed
  • Rumor: Diablo III is coming to Nintendo Switch

Let us know what you think.