July NPD Unit Sales: Wii On Top… Again

Believe this, Nintendo and their Wii console takes another month as top seller. The only product that moves more hardware than the Wii is the DS. As a gamer, it’s hard to understand how the Wii product continues to sell like this with the least supported game library on the planet.

The DS is completely understandable as it has a huge library of games, is more cost effective, comes in pretty colors and can save you tons of arguments and fighting from your kids on a long trip. In many ways the DS is synonymous with peace and quiet. What does the Wii offer us? Wii Sports and a new control scheme along with a few hit titles from Nintendo but little else for now.

I’ll be the first to admit, I thought this would be Nintendo’s chance to turn it all around and get the third parties involved. They have everything going for them in terms of sales, third party developers should be pushing out games each month considering the craze factor of the hardware. This just isn’t true.

More than likely, in this generation, the Wii isn’t really just considered a “kids console” but a console for non-gamers. The difference is obvious in their sales numbers, there are a lot of non-gamers so the console sales are through the roof! However, non-gamers don’t really spend a lot of money on games (after all, they’re non-gamers). It’s a catch-22, Nintendo finally drives huge volume in console units but still cannot manage to get third parties cranking because their sales attach rate (number of games sold per console) is way too low. At least they’re making money!

Nintendo will be the first (and only) to admit their game sales figures are through the roof, much like the console itself, but they’re not breaking out third party numbers. They can easily push the statistics up when considering Wii Play and Mario Galaxy as part of their “sales numbers” when talking about overall attach rate.

Also in the news, PlayStation 3 takes a huge drop off in sales, still beating the Xbox 360 however. They’re heading back to their normal sales figures now that Metal Gear Solid 4‘s frenzy is dying down.

Now, the figures (thanks 1up):

  • Nintendo DS: 608,000
  • Wii: 555,000
  • Playstation 3: 225,000
  • PSP: 222,000
  • Xbox 360: 205,000
  • Playstation 2: 155,000

So there you have it! Wii smokes the competition, PS3 starts to normalize down to where the 360 is at, and the PS2 is still a statistic even though it’s older than many Wii gamers are.

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Like a washed up superstar, Grand Theft Auto IV continues to drop in NPD figures. This Axl Rose of video games came on strong and sputtered out into oblivion with barely a notice, leaving the spotlight and all hype behind it. This drastic fall may hurt any negotiations “behind closed doors” with Electronic Arts and their constant attempts to take over Take-Two.

Prior to the release of GTA IV we, in our gaming podcast, predicted a huge launch would up the anti against the bids on Take-Two from EA but things didn’t work out exactly as we expected. Although the game has sold 8.5-million units, it might not add any new bargaining power to the back door negotiations.

A game company is only as good as their games. A hit title which dies out quick helps financially guide the future of the company; technically the future isn’t so bright. With the title quickly falling off the top game sales charts we may never see it hit record sales figures to match that of smaller titles. Having one hot title every four years that “breaks records” for a week isn’t a strong weapon against a low bid from a larger publisher.

While EA may not have any record setting “one week” sales titles yet, they do have a consistently strong set of titles which stick on the charts for months with newer titles arriving to take their spot when they fade. The same can be said for a few other notable publishers, Activision and Ubisoft. To survive in the hot game industry, especially with market downturns, one must have a cycle of great games to publish throughout the year consistently year-over-year in order to provide evidence of their financial stability.

Assuming the bid won’t raise for GTA IV, where does that leave Take-Two? Perhaps Take-Two is better off under the umbrella of Electronic Arts after all. The waters are getting more hostile in the industry as companies compete for gamers attention with 100-million dollar titles and casual games and game consoles (read: Wii) start to build a whole new none-gamer-style momentum.

Is Take-Two better off under the EA brand?

Red Steel 2 and Wii Motion PlusRed Steel 2 and Wii Motion Plus

In an “unexpected” move, Ubisoft has opted to utilize the 1:1 accuracy of the Wii Motion Plus add-on device for the Wii remote in their next Red Steel sequel, currently called Red Steel 2. It may be most gamers consider this an unexpected move because they thought the series would be dead after the first launch title.

Red Steel was plagued with motion issues, making it a very unexceptable demonstration of the Wii control scheme. Luckily other titles arrived to show off how the controls were supposed to work; Ubisoft tried to make a hit FPS title using innovative control methods but came up a bit short.

This time, they’re hoping to redeem themselves by having the additional resolution of the new controller device, risking their reputation for a second time on Nintendo’s hardware.

“What was missing was the preciseness of the sabre,” Corre said of the first game, “and with this new device, I think it will change the experience.” (1up)

Although many gamers missed the first Red Steel experience because word about the horrid controls hit the streets quickly, this might be a chance to try the series one final time before giving up on it. In Ubisoft’s defense, the US market is very finicky about their first person shooters which helps explain higher reviews in Europe for the original title.

The games controls were tweaked after E3 2006 when people found it lack luster in performance and ability to mimick the users real moves when sword fighting. Ubisoft said it was because they received the Wii controller prototypes one month before the expo.

Will Ubisoft get the Wii Motion Plus in time to put out a highly polished game showing off Nintendo’s new hardware or will this be a second strike against the franchise? Only time will tell.