PS3 and 360 Price Cuts, Before Holidays End

A lot of people have purchased the Xbox 360 and a growing number have had new interests in the PlayStation 3. The summer time is winding to an end and fall will bring us a new host of video games and reasons to keep playing our current generation consoles. Many analysts and industry leaders believe the 360 and PlayStation 3 will undergo a USD $50.00 price cut before the Holidays begin.

With holiday madness comes momentum and sales, a USD $50.00 price cut would help bring new momentum to both consoles, especially with Nintendo lapping them in sales. Nobody has considered the direction of the Wii as it doesn’t need to be priced competitively given this is going to be the third year it’s impossible to find in stores.

Do the consoles really need a price cut? It’s hard to argue the PlayStation 3‘s dire need for cutting in price given its already outrageous costs for a console with the least amount of desired titles. The Xbox 360, for most, has the best lineup of titles with a strong fall series of games. The Wii… well, titles don’t really matter just yet because people still buy the console upon sight. The PlayStation 3 is showing off some impressive graphics for this fall and early next year, it may almost be time to invest in the product.

The fall games will keep hardcore gamers buying titles but it will do little to inspire new console sales. If GTA IV, Halo 3, Gears of War and Metal Gear Solid 4 couldn’t drag a gamer to buy, what fall titles will do so this year? Probably very few.

It’s time for the big console vendors to broaden their audience by opening the console to a demographic of gamers that just can’t afford the higher graphic consoles. No, USD $50.00 won’t bring in everyone but it may inspire those on the fringe of consideration to change their minds. With their new consoles in hand they can use their USD $50.00 savings to purchase a new holiday release title.

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Developer Wants License Keys For Console GamesDeveloper Wants License Keys For Console Games

UK developer David Braben from Frontier Developments believes smaller development studios are in the worse position when it comes to re-sale of “pre-owned” video games. Since a developer only gets their cut of the profits when a game is sold new, pre-owned titles allow gamers to play games without paying the developer for the effort.

This also hurts larger publishers, but they’re able to recover because of the sheer volume of games and game titles. One idea David had, was to code each game with a unique license key like a PC game that gamers must enter before playing. This would kill the ability to re-sell video games back to the market for others to buy at a cheaper price (translation: better value).

The future shows a higher degree of downloadable games, which cannot be re-used or sold back to the market, but for now, developers have to deal with pre-owned video games cutting into their profit. Presumably you could have a great game with smaller sales and a high degree of resale in the pre-owned market.

Problem with this take on development? Besides large scale video game sellers like GameStop making 80% profit margins on resold games (rather than a 10-15% on new), gamers want a way to make back some of their money on expensive titles. When you’re paying $60 for a game and you beat it in a week or two, you want to resell it so you can invest in a future title.

My theory… make games more affordable so we don’t feel gouged on the price. We may decide to hold on to it longer and tell our friends about it. A good game reference and a reasonable price will increase sales every time. Don’t try to solve pre-owned problems when the problem is the publisher and the industry making huge game prices.

(Thanks, Kotaku)

Microsoft Says They’ll Win Console WarMicrosoft Says They’ll Win Console War

Apparently the war is in full force and Microsoft’s Don Mattrick is ready to poke the flag in the ground and call it a sure fire victory (in so many words). He said he’s “willing to declare here today that Xbox 360 will sell more consoles worldwide this generation than PS3” (eurogamer)

They’re either not seeing the Wii as a competitor or are trying to avoid that evil word considering the growth of the tiny little console in the market. After telling the audience the Xbox 360 has already outpaced the PlayStation 3 and Wii he failed to mention the one-year head start the 360 had over its competitors.

There are, of course, bonuses to talking figures when you were first out of the gate. The interesting facts, which won’t present themselves for years now, will be the end unit sales figures for Wii, 360 and PlayStation 3 when all boxes are end-of-life’d. We’re sure to hear each side declare victory when they’ve decided when the war actually ends. In Microsoft’s eyes, the console war will probably end when they release the next-generation box, barring the fact that they should wait at least one year before claiming the title.

You can’t argue with the facts, Xbox 360 is doing very well in the United States (if we ignore Japan). The Nintendo Wii has sold 8.8 million units to the Xbox 360‘s 10.3 million units. How many units did the Xbox 360 have sold around the same time Nintendo boasts 8.8 million? Probably a bit less.

Press can be a great thing when you have numbers to play with and figures to skew. Oddly enough, if some of us are any indication, we’ve purchased multiple Xbox 360’s because of dead systems. Sure, we’re stupid for actually doing it, but those figures will work into the total units sold for the Xbox 360 hardware sales. Imagine, their failing systems may have actually boosted sales figures a bit; probably not statistically significant but funny non-the-less.

We can’t wait to see what type of numbers Sony and Nintendo are going to fling out. If we ask each competitor, we’re sure they’ll say we’re going to win the console war. Nintendo may just ask, “what console war? We just make game hardware” and you can’t fault them there!

Whining Diablo 3 Fans Want Artistic Direction ChangeWhining Diablo 3 Fans Want Artistic Direction Change

We’ve waited years for a Diablo 3 announcement. Within days the Internet is afire with Diablo 3 news, theories, previews, screenshots and dialog about the next Blizzard Game. However, there are hardcore gamers that only see the Diablo cup as half full while the rest of us are simply excited to see gameplay footage.

What’s wrong with the upcoming franchise blockbuster? Apparently the art direction is making a few people upset because it’s too much like World of Warcraft. Holy crap, isn’t that a multi-million dollar hit MMORPG developed and maintained by none other than Blizzard?

“The main objective of this petition is to show Blizzard that there’s a significant number of players that dont agree with the current art style of the game, with this petition we hope to make Blizzard ear our voices, our opinions and our suggestions and we seriously want some changes in the artistic direction of the game so it could be more coherent and familiar with the Diablo universe.” (diablo 3 petition)

Imagine the developers and artist whom have worked, in secret, for years to bring gamers the next game in a series they’ve longed for? Not “thank you for making our dreams come true,” but “oh, c’mon, you can’t make the game I want?”

You must first understand the demographic of video game fans, especially those hardcore fans who will invest their (moms) time and money into the Diablo franchise. To many gamers the world actually revolves around them and all games should cater to their needs and desires.

The gameplay footage didn’t have enough “realistic world with realistic, dirty and muddy textures” and the game has too much “over-sized and exaggerated proportions like big shoulder guards.” The gameplay footage that we’ve seen is too clean, to “cartoony” and looks hand drawn rather than dark and eerie like the other Diablo games.

What? Is this a joke?

No, the internet gives voices to many folks, some folks whom we wish would stay silent. Instead, they start an online petition which will lead to no change, but alas, we can let them pretend.

Diablo 3 looks great, has a very nice direction and I trust that Blizzard will make it work. Blizzard has three key franchises and they work hard to perfect each one with the majority of gamers being satisfied customers.

(Thanks, actiontrip)