Sony Home Arrives This Year

From the horses mouth, Home producer Martijn Van der Meulen “100% guarantees” PlayStation gamers will have the infamous Sony Home before the end of this year. He didn’t, however, mention what defines Sony Home as a finished product. Perhaps just the shell of a social gaming network frame or a fully fleshed out product.

Most social network sites are constantly “works in progress” so we’re guessing Sony Home won’t be finished but it will be available or “shipped” if one could call it so. The trick comes down to the punch-list of features which nobody has seen; all we’ve got to go on was the 2007 GDC announcement of Home and all of its “rich features.”

The product has been delayed a few times now, chances are good the punch-list of features will be smaller than initially announced. It will no doubt be a work in progress for years to come… if anyone cares to use it.

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PlayStation 3: Not About Quantity, About ProfitabilityPlayStation 3: Not About Quantity, About Profitability

The Xbox 360 price drop rumors flow like water and it’s all but officially been announced at this point. What about PlayStation 3 and their price? No.

Nobuyuki Oneda, the Sony’s chief financial officer said, “our plan is not to reduce the price. Our strategy is not to sell more quantity for PS3 but to concentrate on profitability.” (gamespot) This makes complete sense coming from their chief financial officer, as their motivation is to make money, not lose it.

The question remains, how will they actually make money if they’re no longer in the race for competitive market prices? Considering game licensing must Net them some amount of profit Sony’s idea seems to be the exact opposite of their original PlayStation method: saturate the market and sell them all games.

So far we’ve seen very few “need to have” games for the PlayStation 3 console while Xbox 360 continues to build a substantial library and Wii continues to break sales records for apparently no reason. When a game publisher has to decide on a platform to launch a new game, why would they choose the one that doesn’t care to be competitively priced in the market? The one that doesn’t care about quantity of sales?

Sony intends to reverse the entire razor blade philosophy where one sells a cheap razor and charges users for the blades over and over again. Their take on this concept is to sell really expensive razors and put out small half-quality blades. Is that a good market strategy at this point?

2M Users Sign Up for COD: Elite Beta2M Users Sign Up for COD: Elite Beta

Activision’s Dan Amrich posted in his One of Swords blog that two million users have signed up Call of Duty: Elite‘s beta, who said the number “blew his mind” when “they hit that number in less than two weeks. That should give the dev team at Beachhead plenty to work with to kick off the beta, which officially starts July 14.”

“The official start of the beta is a month away, so there’s still plenty of time for you to sign up. When the studio head at Beachhead said this would be a live beta, he was not kidding — your participation really can make a difference in how Elite evolves,” added Amrich, “And don’t be discouraged by the big number, thinking you shouldn’t bother because they already have enough people — two million volunteers among 30 million Call of Duty players is a small amount. More would be even better. Once you’ve signed up, just watch your email inbox for an invite.”

The 2M beta applications aren’t necessarily an endorsement for Elite. Rather, users are probably curious to see the beta and if it pleases them. The paid subscription portion reportedly only represents 10% of Elite, anyway, and is aimed at more “professional” and “hardcore” gamers, aka clans.

Users can apply for the beta here.