Diablo 3 Content Creation Phase

Now that Blizzard feels their engine is solid, it’s time to move on to creating content for the full game. Jay Wilson, Diablo 3‘s lead designer, says the game engine is in an advance stage of completion and much of the art team has moved onto Act 2. Don’t read into that, he said game engine.

Blizzard is obviously not hurting for money, given the success of World of Warcraft and they’ve always taken their time with projects to make them solid products. Blizzard’s name is on the line and they’re brand consists of three major franchises: Warcraft, Starcraft and Diablo. When you produce so few games you’re expected to do them perfectly.

How do they do it? As Wilson says, “If we haven’t rebuilt something five times it really doesn’t deserve to be shipped. That’s pretty much our policy.” (eurogamer) While a game engine is the foundation for a great game experience, the content is king. Blizzard is deep in the mire of content production so, although the engine might be solid, the final product is probably still far from complete.

End result, expect a high quality product once again from Blizzard.

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Exclusive Artist Deals In Rhythm Games Not Good?Exclusive Artist Deals In Rhythm Games Not Good?

Rhythm games are the new FPS for a lot of gamers, a broader audience of gamers, and the market is thriving and demanding new titles. Harmonix and Activision are at the front of the battle with Konami following a bit behind but still contending (we think) very soon.

Each company plans to up each other with cooler instruments, tighter controls and new in-game options and multi-player fancies. It’s a business and each competitor tries to gain a lead by whatever means needed to win… or do they?

Harmonix stops short when it comes to purchasing exclusive rights to music artists, for now at least. Harmonix’s Eric Brosious went on blogger record saying, “We prefer not to sign exclusive deals with artists because while it seems like the competitive “business” thing to do, in the long run, it’s really not good for anyone. We think we should be working to get more music out to more people.” (kotaku)

As Marky Mark once said, we need “Music for the people” not for in-game exclusives making us choose between Guitar Hero and Rock Band titles. We’ve seen what EA has done to the football franchise by taking control of the NFL roster, money talks and the best game doesn’t always win.

If Activision decides to buy up a ton of great exclusive content and you’re a rock band gamer, you’ll lose out in a ton of great content. For some gamers, that might mean losing out in some artists you’ve never heard before which also means the artist loses out in new fans. We’ve seen younger gamers fall in love with the sounds of Boston and The Police, bands famous way before the birth of many of the Rock Band fan base.

You can tell Harmonix is a development group with roots in music while Activision is a development group with their roots in business. While exclusive access brings you an advantage, in terms of broadening the culture of music, it does very little. Harmonix may be in the right but will that matter in the end when business deals hit the table?

p.s. sorry about the Marky Mark reference, but it had to be done. Bringing out a bit of my own childhood there…

Blizzard’s Next MMO, In DevelopmentBlizzard’s Next MMO, In Development

In yet another “no kidding” news item, Blizzard is working on some new MMO says Paul Sams, Blizzard COO, in an interview with videogaming247. This new MMO is going to be “cool, new, different,” he says but doesn’t give any details into it except that it’s not going to be easy.

With Lich King arriving, gamers should be looking forward to a few more strong years with World of Warcraft. Considering Blizzard’s ability to kick out a new expansion every year or so, we’ll know the new MMO will be launching because their expansion road map will go dry.

Much like Apple “dries the channel” when a new device is arriving, allowing stores to post their “sold out” signs, Blizzard will probably invest heavily in their new MMO and allow WoW to die down when they’re ready to make a transition. Or, will they?

Is there any advantage in leaving World of Warcraft as the clear contender if Blizzard is to hype a new MMO style game? Perhaps, if the game is in a completely different genre it might be possible, but some folks will no doubt cancel their Warcraft subscriptions to try out Blizzards next big thing. They’ve said nothing as to the property they’d be driving their next MMO to market with… will it be Diablo or perhaps a Starcraft MMO or something truly “new” and something really “different.”

If anyone in the market today is to begin development of a new MMO, it would seem Blizzard is going to be the most suited to developing another successful venture into this space. They have learned a lot over the years and can apply that knowledge to their next “different” online gaming franchise.

Watch out startups, Blizzard may be working on something even better than World of Warcraft.