Xbox 360 Price Cut Leads To 100-Percent Sales Increase

Why release a single block buster game with a two week pop when you can simply lower the price of your console and boost sales by 100%? That’s a question Sony may be asking themselves right now, as Metal Gear Solid 4‘s hype may have lasted years but the sales and console unit sale boots lasted a month.

Gamers show how they feel about costly consoles with their wallet. With 100% increases in sales, it’s clear that many gamers have been holding out from the “next-generation” of consoles because the price was too high. Now, Microsoft can report huge sales numbers this quarter with a special thanks to their price cut. Imagine the sales boost the PlayStation 3 would have if it was competitive in price?

Microsoft could have kept the savings of manufacturing costs to themselves but they chose to pass savings onto the consumers. The increase in unit sales means more households own the product and newly released games will probably see larger spikes now that people have invested in the 360 console.

End result, developers will want to produce games for the Xbox 360 because they’ve got a larger audience and publishers will be less likely to pick Sony as an exclusive because the 360‘s got sway in the market. It might not be a Wii in total sales records but it’s not half bad!

(Thanks, gamasutra)

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Screw Blu-Ray, We’ve Got DigitialScrew Blu-Ray, We’ve Got Digitial

Since the last breath of HD-DVD rumors have been flying about Microsoft’s need (desire?) to get into the Blu-Ray hardware for their 360. The rumor was feasible because Microsoft already spent time working the HD-DVD angle for their “home entertainment” Xbox 360 console.

Although Microsoft’s Shane Kim told Forbe’s, “I can categorically say that we’re not working on a Blu-Ray player for Xbox 360,” there is further proof in Microsoft’s direction: Netflix. From a profit standpoint, Microsoft’s got more to work with in a downloadable digital format with Netflix than they do sending another specification off to manufacturing.

The effort that went into the HD-DVD addon was significant but with risk comes reward, but risk also comes with the chance of failure. Microsoft had to write it off as a failure, do they really need to go through it all again when digital downloads are the future of media? Probably not.

The Xbox 360 is going to be three years old this year, positioning another addon hardware storage player seems like the wrong idea for many reasons:

  • Spend your R&D efforts on the next-generation console, not more fluff addons to compete against Sony.
  • Blu-Ray for movies is still risky, considering the cost of movies in the market (and their slight increase when HD-DVD died).
  • Global adoption of Blu-Ray is still years off

Undoubtedly, Blu-Ray would be a great storage medium for their next-generation console because it could be established as the core storage platform for developers. If the intent is just to play Blu-Ray movies, you’re going to work hard, today, when adoption rates are so low.

Until you can use a Blu-Ray player for both games and movies, stick with digital downloads of movies and retail purchases for games. Maybe next-generation.

Rock Band 2: Free DLCRock Band 2: Free DLC

If you purchased Rock Band 2 you’ll find you can download 20 free songs if you register at rockband.com. Unfortunately, for now, you can only register to get an e-mail when the offer goes “live.” This is one step more than we could do last week if we purchased Rock Band 2 and went to their website to register.

How do you know if you can register? It’s on the back of the instruction book… what, you didn’t know to look there? Well, it’s okay because you still can’t get your 20 free downloads. In the future, if you register, you’ll get an e-mail (someday) with the codes you’ll need to be able to get 20 free song downloads.

We’re still not finished the song tracks that exist in the game, plus our old DLC and we still haven’t exported (or purchased the “patch) the Rock Band 1 song tracks. So, for a few of us, knowing we’ll get 20 downloadable songs in the future is great news.

For those that didn’t know about this – check the back of the booklet and then go and register your e-mail address!

(Thanks, GameStooge)

Episode 312: Dare You To Press the ButtonEpisode 312: Dare You To Press the Button

This week’s episode is the final episode before E3, and next week, an outtakes episode filled with Dr. Who and Game of Thrones discussion will run. After that, we’ll have some serious E3 2013 discussion, especially about what happens with Microsoft and Sony in particular.

No Gaming Flashback, but news includes:

  • Pachter predicts $349 for PS4, $399 for Xbox One
  • World of Warcraft movie ‘begins shooting‘ in Q1 2014
  • Robert Bowling’s Robotoki raided by LAPD, mistake COD figure as armed intruder
  • Documentary seeks to unearth 3.5M E.T. cartridges from landfill
  • Oculus Rift developer Andrew Scott Reisse, 33, killed as bystander in police chase
  • Shadow of the Eternals Kickstarter fundraising struggling

All that and Listener Feedback.