Xbox 360 Price Cut Leads To 100-Percent Sales Increase

Why release a single block buster game with a two week pop when you can simply lower the price of your console and boost sales by 100%? That’s a question Sony may be asking themselves right now, as Metal Gear Solid 4‘s hype may have lasted years but the sales and console unit sale boots lasted a month.

Gamers show how they feel about costly consoles with their wallet. With 100% increases in sales, it’s clear that many gamers have been holding out from the “next-generation” of consoles because the price was too high. Now, Microsoft can report huge sales numbers this quarter with a special thanks to their price cut. Imagine the sales boost the PlayStation 3 would have if it was competitive in price?

Microsoft could have kept the savings of manufacturing costs to themselves but they chose to pass savings onto the consumers. The increase in unit sales means more households own the product and newly released games will probably see larger spikes now that people have invested in the 360 console.

End result, developers will want to produce games for the Xbox 360 because they’ve got a larger audience and publishers will be less likely to pick Sony as an exclusive because the 360‘s got sway in the market. It might not be a Wii in total sales records but it’s not half bad!

(Thanks, gamasutra)

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Post

Netflix and Xbox 360 – It’s a DealNetflix and Xbox 360 – It’s a Deal

If you’re a Netflix subscriber and own an Xbox 360 you’ll be able to watch the entire library of Netflix programming on your console. This deal, recently announced at E3, puts Microsoft in a great way in terms of being the console to buy for multi-media entertainment against its Rival Sony.

While the Wii can’t even play a DVD, Sony holds a lot of power of its Music (having its own labels helps) and its ability to play Blu-Ray movies. Microsoft’s HD-DVD player DVD player doesn’t handle high definition movies, although most new consoles have HDMI and all the high definition goodies ready to go.

Again, this won’t cost current Netflix subscribers any additional cost, “and movies and TV shows can be shared with the avatar-based community called Live Party, just announced earlier this morning.” (Kotaku)

This may not inspire you to run out and purchase an Xbox 360 console but it may be a deciding factor when pitting it up against the PlayStation 3 when shopping for a current-generation system.

Episode 232: Remember Pong?Episode 232: Remember Pong?

This week, there’s no Gaming Flashback or Gaming History, but there is a ton of news and Reader Feedback as Paul is finally present to react to some hate mail.

The news includes some huge items, like:

The Question of the Week: What was the very first home videogame you ever played?

Episode 240: ThanksgamingEpisode 240: Thanksgaming

It’s the episode just before Thanksgiving, and both Jordan and Paul have new jobs, as the latter settles into his new Los Angeles home. This week’s Gaming Flashback is the Atari 2600 game Kaboom!

The guys also discuss the following news items:

  • EA targeted for class action suit over Battlefield 3 PS3 bait and switch
  • Modern Warfare 3 makes $775M in 5 days
  • Square-Enix officially opens Montreal studio
  • Blockbuster has “ramped up the rental” of games, getting an “awful lot of support”
  • Rockstar eager to return to Bully IP

The question of the week: “How do you buy games most often these days: retail, online retailer, or digital distributor?”