Xbox 360 Price Cut Leads To 100-Percent Sales Increase

Why release a single block buster game with a two week pop when you can simply lower the price of your console and boost sales by 100%? That’s a question Sony may be asking themselves right now, as Metal Gear Solid 4‘s hype may have lasted years but the sales and console unit sale boots lasted a month.

Gamers show how they feel about costly consoles with their wallet. With 100% increases in sales, it’s clear that many gamers have been holding out from the “next-generation” of consoles because the price was too high. Now, Microsoft can report huge sales numbers this quarter with a special thanks to their price cut. Imagine the sales boost the PlayStation 3 would have if it was competitive in price?

Microsoft could have kept the savings of manufacturing costs to themselves but they chose to pass savings onto the consumers. The increase in unit sales means more households own the product and newly released games will probably see larger spikes now that people have invested in the 360 console.

End result, developers will want to produce games for the Xbox 360 because they’ve got a larger audience and publishers will be less likely to pick Sony as an exclusive because the 360‘s got sway in the market. It might not be a Wii in total sales records but it’s not half bad!

(Thanks, gamasutra)

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Xbox 360 Kicking PlayStation 3 Two-to-One In EuropeXbox 360 Kicking PlayStation 3 Two-to-One In Europe

Xbox 360‘s been seeing success in Europe, but nothing compares to the success they’ve seen since the recent price cuts. Sales for the 360 are up 214% which is pushing them past the two-to-one sales ratio against the more expensive PlayStation 3.

We’re assuming this 214% increase is due to the cheaper price combined with a large selection of great game titles. No doubt Microsoft is happy to hear the news that their price cut went over so well in all countries. Unfortunately, we’re not so sure a straight PlayStation 3 price cut would drastically change the sales ratio because the PS3 still has very few exciting games when compared to the Xbox 360 which has a year head start on its bigger competitor.

Microsoft’s new to console success, being the odd duck last generation. They’ve learned a lot and has kicked up the competitive nature of console gaming, giving PlayStation 3 a run for its money. Competition is wonderful and is probably making Sony’s exec’s wonder what tactic to chooes next.

Of course, the Wii is a sales rampage and has been for a few years now. At this point, it’s not even fair to compare the two. However, we’re sure Microsoft will eventually come out and boast their recent European victories as sales figures solidify and become “official.”

Can Sony put up any Resistance to this market domination?

Read on for more press release information from ChartTrack.

(more…)

DSi To Supplement Nintendo DS In The USDSi To Supplement Nintendo DS In The US

Unlike Japan, Nintendo has not invaded the entire home consumer market here in the United States. This leads them to believe there is room for both the DS and the DSi here in the United States. The DS will no doubt be a cheaper alternative to the DSi and the DSi isn’t going to make its way to the US for some time now (well into 2009 we hear).

Right now we’re still working through what the strategy’s going to be here. But we think that there’s huge untapped potential for the DS Lite. Because when you’ve got only one in every five households in the U.S., compared to one in every two in Japan, it says there’s potential.

You’ve seen some of the work we’ve done this year with celebrities, that we’re bringing a lot of new consumers in to the DS. So I think there’s opportunity for both of them to coexist for some period of time. (kotaku)

We all though the DS was taking over the market, apparently it’s going a long way to go. Nintendo probably feels the DSi may take some of the market share for the original hand held so they’re going to keep them both in the market, initially. No doubt, the DSi will eventually out-live the DS over time, but there is no reason to take the DS out of the US market until the market dominance dies off.