Xbox 360 Price Cut Leads To 100-Percent Sales Increase

Why release a single block buster game with a two week pop when you can simply lower the price of your console and boost sales by 100%? That’s a question Sony may be asking themselves right now, as Metal Gear Solid 4‘s hype may have lasted years but the sales and console unit sale boots lasted a month.

Gamers show how they feel about costly consoles with their wallet. With 100% increases in sales, it’s clear that many gamers have been holding out from the “next-generation” of consoles because the price was too high. Now, Microsoft can report huge sales numbers this quarter with a special thanks to their price cut. Imagine the sales boost the PlayStation 3 would have if it was competitive in price?

Microsoft could have kept the savings of manufacturing costs to themselves but they chose to pass savings onto the consumers. The increase in unit sales means more households own the product and newly released games will probably see larger spikes now that people have invested in the 360 console.

End result, developers will want to produce games for the Xbox 360 because they’ve got a larger audience and publishers will be less likely to pick Sony as an exclusive because the 360‘s got sway in the market. It might not be a Wii in total sales records but it’s not half bad!

(Thanks, gamasutra)

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Microsoft Holds Back Bungie AnnouncementMicrosoft Holds Back Bungie Announcement

E3 was supposed to be the staging point for the next Bungie bombshell but Microsoft was said to cut it to save time. Bungie had big plans to reveal some stuff they were working on and really take best in show for E3. Was it really cut because of time?

This sounds fabricated, cutting a huge announcement because of time constraints makes absolutely no sense. Imagine a firework show where you cut the grand finale because it would push the show over by a few minutes. Just dropping a title name or a 30 second teaser video would have taken a minute at most, we’re not looking for long winded explanations, just the facts.

Perhaps the real reason was Microsoft had it in their back pocket if people found the Netflix and Final Fantasy XIII news hum drum compared to anything Sony or Nintendo were to show off. Reacting dynamically to the news, perhaps they realized Sony didn’t have any epic announcements and Nintendo just showed up to hint at their future accessories. Microsoft’s haymaker of an announcement wasn’t needed to win the show this year.

Or, maybe the low turn out to the event just wouldn’t build enough hype for Microsoft’s big announcement. They could find a better outlet to turn on the hype and get people jazzed for the next Bungie product. Three years ago there is no doubt Microsoft would have come out fighting with all their weapons; this year Final Fantasy XIII was enough to show consumers that Sony’s lost their exclusives.

After the noise of E3 fades we’re sure to hear more from Bungie. We feel bad for the employees of Bungie who were ready to make the announcements on their work in progress. Sometimes, saving it for later is the best thing you can do; think of the anticipation that will build!

(Thanks, 1up)