Does the console market need any more competitors? We’ve seen record sales in the game industry for titles like Halo 3 and Grand Theft Auto IV along with huge expectations for Resistance 2 and some new Sony PlayStation 3 projects. Yet, the tiny little Wii product holds best sales records around the world as the heavy hitter, Microsoft and Sony, compete for the most awesome spectacle show of graphics.
Competition is a great way to drive down costs, drive up expectations and give consumers new innovative products with better quality. Imagine if Apple got into console development and produced a new highly sexy product with the hype and consumer desire of the iPhone or iPod.
“Apple has the infrastructure in place through iTunes to create a real value proposition for those that want to extend the capability of their console beyond gaming and has the cash — about $20 billion — to not only invest in the best components on the market, but in an online gaming experience that could rival Xbox Live.” (kotaku)
Apple’s showing a huge surge in recognition and sales thanks to the iPod and growing desire for Apple hardware competing against Microsoft’s Vista operating system. As more consumers turn to Apple for their music and mobile gaming needs, Apple must see windows of exploiting the gaming market further.
More importantly, nobody can pull off digital rights management (DRM) and locking consumers into a product line like Apple all while they beg for more. Consoles are little boxes of DRM waiting for happy consumers to buy into the concept all while avoiding the hacking and bittorrenting like you’ve been seeing on Spore in the last few weeks. Had Spore been released on a console this DRM fiasco would have been avoided because gamers don’t even realize (or care) that a console locks them into playing and, more importantly, buying the game for the hardware.
Apple knows the in’s and the out’s to producing software to work with their hardware as a primary means of making fast money. While Microsoft has built the jack-of-all operating systems and struggles to make every printer, modem and mouse work perfectly with their platform, Apple only has to support a small handful of accessories for their sleek little desktop and laptop boxes (complete with OS).
Realistically, Apple could produce a game console with very little change to how they do business; a large investment, for sure, but the company has already been wiggling their way into mobile gaming on the iPod and iPhone product lines. What’s another step into greatness than jumping into a growing industry and out playing and out selling your competitors?
Apple would have to invest cash into the hardware and, most importantly, into buying game companies to produce high quality game titles like Microsoft Game Studios has done, Sony has done and Nintendo has mastered. A console produced by Apple wouldn’t have to be the best in the industry (we all know Wii has several shortcomings), they just have to build the hype and consumer loyalty as they have done with their current mobile products.
Apple’s iPod isn’t the best audio player on the market, iTunes isn’t the most robust form of music distribution and sales but both have tied together nicely and have market share in an industry with many players (including Microsoft).
Would Apple be able to pull off a console system? Although nobody is saying they will, there are always possibilities in the future.
It only took a few hours to get my new Death Knight to level-58 beyond the starting area and into the real world of Azeroth. Upon reaching the main city (Ogrammar as we’re horde) I picked up two new professions to make me a bit of dime: mining and skinning. This is where the beauty of the Death Knight fell apart…
We’ve mentioned this in the past, but the tough economy gives many smaller developers great opportunities for success. While big publishers struggle to look good in the eyes of the investor, tiny developers can produce quality titles for minimal cash investment and time to market. Ten years ago, smaller developers tried to compete with the big boys making larger titles, cloning successful titles or simply asking investors to put it on the line for their game. Today, developers can create a small iphone app, a cute WiiWare title or exploit the XNA efforts of Microsoft for Xbox Live Arcade and actually have a chance.
Now here is another interesting video game for the Atari 2600, the game Dragon Fire consisted of two game screens, one which you ran across a bridge while fireballs were shot at you, you had to duck or jump over the fireball. This screen was a side-scroller style screen (although it doesn’t actually scroll), at the other end of the bridge was a castle door which you’d enter to get to the next screen.
When you finished collecting all the treasure an exit would pop up in the corner and you had to run to it without being burned by the fireballs, that dragon would turn from left to right nearly instantly too! Then, you’d jump into the exit and be back on the bridge again, but this time it was harder. You could die up to 7 times before the game was over (just to show you how hard it is, they gave you a bunch of lives).
It would seem like Apple would be a natural choice, since they’re very familiar with the whole standardized hardware and proprietary titles scenario. But at the same time that could be their very detriment, because there is that “Mac Curtain”, dividing the devout Apple devotees from the naysayers, with very little ambivalence in between. (In some circles, PC/Mac is a more heated argument than topics religious, political, or sports-oriented.) Of course, this also means they have an instant loyalty factor, in that they’ve already proven themselves to a portion of the population. The question is, is it the same portion that wants to buy a video game console? I don’t know. Anyway, I probably wouldn’t buy it, but I’ve just barely got my foot in the console waters (with my Wii, which I bought not due to any Nintendo loyalty, but because I liked the implementation and design. Plus it’s fun to say “I Gotta Wii!”)
It’s more fun to say “Pippin”. Go ahead, say it!
Sure, what the hell.. they might be the first to get the control ergonomics right. I would be particularly interested if they loaded the thing with memory and let your games reside in itunes or something like it, so you could d/l the 5 or 6 games you felt like playing that week, then carry the whole mess in a pocket without loads of damned game cartridges and suchlike.. They just need to bring in outside developers who can develop beyond the limits of things like Dark Castle..