DSi To Supplement Nintendo DS In The US

Unlike Japan, Nintendo has not invaded the entire home consumer market here in the United States. This leads them to believe there is room for both the DS and the DSi here in the United States. The DS will no doubt be a cheaper alternative to the DSi and the DSi isn’t going to make its way to the US for some time now (well into 2009 we hear).

Right now we’re still working through what the strategy’s going to be here. But we think that there’s huge untapped potential for the DS Lite. Because when you’ve got only one in every five households in the U.S., compared to one in every two in Japan, it says there’s potential.

You’ve seen some of the work we’ve done this year with celebrities, that we’re bringing a lot of new consumers in to the DS. So I think there’s opportunity for both of them to coexist for some period of time. (kotaku)

We all though the DS was taking over the market, apparently it’s going a long way to go. Nintendo probably feels the DSi may take some of the market share for the original hand held so they’re going to keep them both in the market, initially. No doubt, the DSi will eventually out-live the DS over time, but there is no reason to take the DS out of the US market until the market dominance dies off.

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Post

Midway Layoffs, Criminal CancelledMidway Layoffs, Criminal Cancelled

Midway’s been around the industry for years, has decided to lay off up to 90 people and cut the Criminal project from their lineup. This is a long term plan of cost reduction by the board of directors to get down costs and keep the company running smoothly.

Their plan seems to be to develop games intelligently, by costing out each project and building what’s needed to make the company profitable without excessive cost. A company always runs best when it’s doing it wisely and looking to reduce overhead, unfortunately a company in a bit of trouble has to let go of employees to get their.

While this was a very difficult decision, we feel it was the right thing to do for the future of Midway,” said Matt Booty, interim CEO and president of Midway Games Inc.. “We view every game as an investment that must meet certain standards for quality, scheduling, and profitability. Midway remains committed to producing the highest quality entertainment, as evidenced by our strong holiday line-up which includes TNA iMPACT!, Blitz: The League II, and Mortal Kombat vs. DC Universe starring a team of MK characters and some of the most recognizable DC Comics personalities such as Batman, The Joker, and Superman.” (kotaku)

Hopefully this allows them some breathing room to get out of this sticky situation, we hate to see old names go down in history as failed.

Episode 260: CivilizationsEpisode 260: Civilizations

This week is packed full of gaming goodness, as the winner of the Civilization V contest is revealed. If that weren’t enough, the news items for the week invoked a lot of conversation:

  • New Halo 4 multiplayer details revealed
  • EA dismisses “big layoffs” claim, always “growing and morphing”
  • Rumor: Microsoft finding new ways to “monetize” Xbox Live

The podcast also features some great, heartwarming Reader Feedback as well as a new contest to win a code for Magicka. The question of the week, “What books featuring magic do you like the best?”

Episode 430: Audio IssuesEpisode 430: Audio Issues

This episode has some audio issues due to circumstances requiring Jonah to tape from outside in the NYC streets. Otherwise, this week’s news is Poke-mazing as some major issues hit the video game world this past week.

The news includes:

  • Valve’s Counter-Strike illegal gambling controversy continues
  • Red Dead Redemption sales jump 6000% after Xbox One backwards compatibility announcement
  • Pokémon Go raises security concerns among Google users

This is the contest’s last week. The Question of the Week is “How much is too much data to share with a game company?”