DSi To Supplement Nintendo DS In The US

Unlike Japan, Nintendo has not invaded the entire home consumer market here in the United States. This leads them to believe there is room for both the DS and the DSi here in the United States. The DS will no doubt be a cheaper alternative to the DSi and the DSi isn’t going to make its way to the US for some time now (well into 2009 we hear).

Right now we’re still working through what the strategy’s going to be here. But we think that there’s huge untapped potential for the DS Lite. Because when you’ve got only one in every five households in the U.S., compared to one in every two in Japan, it says there’s potential.

You’ve seen some of the work we’ve done this year with celebrities, that we’re bringing a lot of new consumers in to the DS. So I think there’s opportunity for both of them to coexist for some period of time. (kotaku)

We all though the DS was taking over the market, apparently it’s going a long way to go. Nintendo probably feels the DSi may take some of the market share for the original hand held so they’re going to keep them both in the market, initially. No doubt, the DSi will eventually out-live the DS over time, but there is no reason to take the DS out of the US market until the market dominance dies off.

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Post

Xbox 360’s Fable 2: No Online Co-Op In BoxXbox 360’s Fable 2: No Online Co-Op In Box

Much like Kameo: Elements of Power, Fable 2 ships without online co-op mode on day-one. However, Kameo didn’t promise the co-op mode prior to the games release, or talk about it in their presentations and hype machine conferences.

How does that happen? It’s easy to promise a feature but words do not make games true. More than likely the online co-op was a bit more complicated or had some bugs that needed to be shaken out prior to shipping. Microsoft is talking about releasing a patch for the new co-op play on the first week or so of the game release.

There are two options: ship a product that’s buggy and deal with the online PR nightmare with bugs and day-one patches, or, ship it without the feature and promise it early in the launch phase of the game. Once the code is complete, game software has to go through the packing, duplication and shipping phase. A lot of last minute testing can get done in the time it takes to produce the boxed product.

Hopefully Microsoft is doing some last minute testing to make a more reliable presentation of online co-op which everyone can use. However if it releases with a bunch of bugs…

(Thanks, GameSpot)

Episode 422: Pop CultureEpisode 422: Pop Culture

This week’s a lot of discussion of comic book movies, including the upcoming “Captain America: Civil War”. In fact, it dominates most of the podcast. However, there is some discussion of video games.

This week’s news includes:

  • Free money suddenly showed up in some people’s Steam accounts
  • “Obviously there’s going to be another Borderlands,” says Gearbox
  • Rumor: Nintendo NX to be officially revealed this or next week
  • Rumor: Xbox One upgrade under development at Microsoft

Question of the Week: “Would you buy a updated console like the PlayStation 4.5 or Xbox One and a Half?”