DSi To Supplement Nintendo DS In The US

Unlike Japan, Nintendo has not invaded the entire home consumer market here in the United States. This leads them to believe there is room for both the DS and the DSi here in the United States. The DS will no doubt be a cheaper alternative to the DSi and the DSi isn’t going to make its way to the US for some time now (well into 2009 we hear).

Right now we’re still working through what the strategy’s going to be here. But we think that there’s huge untapped potential for the DS Lite. Because when you’ve got only one in every five households in the U.S., compared to one in every two in Japan, it says there’s potential.

You’ve seen some of the work we’ve done this year with celebrities, that we’re bringing a lot of new consumers in to the DS. So I think there’s opportunity for both of them to coexist for some period of time. (kotaku)

We all though the DS was taking over the market, apparently it’s going a long way to go. Nintendo probably feels the DSi may take some of the market share for the original hand held so they’re going to keep them both in the market, initially. No doubt, the DSi will eventually out-live the DS over time, but there is no reason to take the DS out of the US market until the market dominance dies off.

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Post

Episode 671: Pre-XmasEpisode 671: Pre-Xmas

We have peaceniks in World of Warcraft, nude mods in Marvel’s Midnight Suns, and more Black Mesa, but the Game Awards overshadowed all that. Of course, no one cared about the winners — it was all about the commercials.

The news includes:

  • Tekken 7 has sold over 10 million copies
  • Indie dev suggests players “don’t buy” his game as the relationship with their publisher has “dissolved”

Let us know what you thought of the Game Awards.

Episode 501: The Official Levis EpisodeEpisode 501: The Official Levis Episode

This episode follows the landmark 500th episode, and this next episode is dominated by Nintendo, both in the news and looking back at the Gaming Flashback for Wii Music and the infamous E3 performance starring Reggie Fils-Aime and Cammie Dunaway.

The news includes:

  • Nintendo Labo first week sales sluggish in Japan, UK
  • Atari announces Atari VCS pre-sale begins May 30th on IndieGogo
  • Eastfound looks to scratch that retro Zelda itch
  • Nintendo starts moving to a Wii-like “non-gamer” strategy for the Switch

All of this and Listener Feedback.

Episode 405: The 13th Strikes AgainEpisode 405: The 13th Strikes Again

No, you’re not going backwards in time. This is the episode that was supposed to air a few weeks ago but was sidetracked by a faulty power supply. Of course, the episode was recorded on Friday the 13th, back when Fallout 4 was fresh and new.

The old news includes:

  • Bethesda sells 12M units of Fallout 4 for $750M at launch
  • October 2015 NPD: Xbox One won the month, despite PS4 price drop
  • Rapper predicted Smash Bros. future
  • Night Dive working on complete remake of System Shock, discussing System Shock 3

The Question of the Week, “Do you or have you pulled videogame all-nighters on weeknights?”, was repeated in episode 406. But you can still answer the question.