DSi To Supplement Nintendo DS In The US

Unlike Japan, Nintendo has not invaded the entire home consumer market here in the United States. This leads them to believe there is room for both the DS and the DSi here in the United States. The DS will no doubt be a cheaper alternative to the DSi and the DSi isn’t going to make its way to the US for some time now (well into 2009 we hear).

Right now we’re still working through what the strategy’s going to be here. But we think that there’s huge untapped potential for the DS Lite. Because when you’ve got only one in every five households in the U.S., compared to one in every two in Japan, it says there’s potential.

You’ve seen some of the work we’ve done this year with celebrities, that we’re bringing a lot of new consumers in to the DS. So I think there’s opportunity for both of them to coexist for some period of time. (kotaku)

We all though the DS was taking over the market, apparently it’s going a long way to go. Nintendo probably feels the DSi may take some of the market share for the original hand held so they’re going to keep them both in the market, initially. No doubt, the DSi will eventually out-live the DS over time, but there is no reason to take the DS out of the US market until the market dominance dies off.

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Post

Episode 454: Rather Die Than SwitchEpisode 454: Rather Die Than Switch

Gaming Podcast is back after the one week break, and finally truly weighs in on the announcement of the Switch – and aren’t impressed. What does impress the crew is the latest addition to the survival horror genre, Resident Evil 7: Biohazard, which takes the radical approach of being a survival horror game. They also ponder about how great a Zelda/Minecraft game would be.

The next episode will be Gaming Podcast’s 10th anniversary, so longtime listeners are encouraged to write in.

Episode 338: Movie TalkEpisode 338: Movie Talk

Sorry for the delay – last week Jordan had a medical emergency, but he’s all better now. In this episode, he and Jonah get sidetracked at one point talking about movies and the film At World’s End.

The actual videogame news they discuss include:

  • Nintendo evaluating new business, “studying” smart devices
  • Microsoft paying YouTubers for Xbox One mentions
  • Star Wars 1313 trademark abandoned
  • Sony creating new PS3 hardware for PS Now

This and a little Listener Feedback. This week, we’re looking for you to ask us questions.