DSi To Supplement Nintendo DS In The US

Unlike Japan, Nintendo has not invaded the entire home consumer market here in the United States. This leads them to believe there is room for both the DS and the DSi here in the United States. The DS will no doubt be a cheaper alternative to the DSi and the DSi isn’t going to make its way to the US for some time now (well into 2009 we hear).

Right now we’re still working through what the strategy’s going to be here. But we think that there’s huge untapped potential for the DS Lite. Because when you’ve got only one in every five households in the U.S., compared to one in every two in Japan, it says there’s potential.

You’ve seen some of the work we’ve done this year with celebrities, that we’re bringing a lot of new consumers in to the DS. So I think there’s opportunity for both of them to coexist for some period of time. (kotaku)

We all though the DS was taking over the market, apparently it’s going a long way to go. Nintendo probably feels the DSi may take some of the market share for the original hand held so they’re going to keep them both in the market, initially. No doubt, the DSi will eventually out-live the DS over time, but there is no reason to take the DS out of the US market until the market dominance dies off.

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Post

Episode 655: QuebecoisEpisode 655: Quebecois

Ce podcast n’est pas parlé en français. Ce n’est même pas en français canadien. Désolé, nous ne vivons pas à Montréal. Les gars se moquent du gouvernement du Québec pour leur peur provinciale de l’anglais et blâment tout sur la langue.

L’épisode de cette semaine comprend les nouvelles suivantes:

  • L’industrie québécoise du jeu vidéo sera impactée par une loi linguistique controversée
  • RimWorld: Console Edition arrive sur PS4, Xbox One le 29 juillet
  • Samsung Gaming Hub est officiellement lancé

Il y a aussi des retours d’auditeurs. Dites-nous ce que vous en pensez.

Episode 514: Red Dead AnticipationEpisode 514: Red Dead Anticipation

This week the guys have gotten back to talking about games from the past, as this week the Gaming Flashback is 2008’s Braid, Jonathan Blow’s influential indie game, which was followed by The Witness, which was… less influential. The guys also keep drooling over Red Dead Redemption 2.

The news items include:

  • Forza Horizon devs recruit staff for unannounced RPG
  • Hollow Knight comes to PS4 and Xbox One on September 25
  • Rumor: Halo 5: Guardians coming to PC
  • Red Dead Redemption 2 leaks tease Battle Royale mode

Let us know what you think.