The Calm Before The Storm, Why No News?

Journalists and bloggers around the Net are doing whatever they can to scrape up news on the gaming industry. What’s the deal, it’s a Monday and nobody in the gaming industry has anything really big to announce, talk about or “leak” onto this here Interwebs?

Sure, we can read about a 7 year old’s request for game design tips for Little Big Planet, more than enough DSi news beating down the same door over and over or pour through pages upon pages of Warhammer Online reviews. But, where is the news?

Here is some news for you: nobody wants to make waves in the game industry right now. Consumers around the globe are looking for what is hot and what is not for the holiday rush. Parents are watching their children and looking to see what they’re talking about to build an internal memory of this years wish list of items. Maybe a Wii Game or a DS game or a 360 console or perhaps the PS3.

Moms and Dads are looking at the entertainment industry to find the best bargains and deals so we can stow away our tech toys in closets, basements and attics for holiday mornings. You don’t have to celebrate Christmas to be looking for great game deals this holiday season.

The last thing a game developer or console manufacturer wants to do is accidentally talk about a near-future project, price drop or game delay. One reason why Microsoft will not discuss any rumors on a slim 360 or why Nintendo hasn’t committed on a DSi release date for North America yet is because they do not want consumer hesitation when they should be spending spending spending!

The game industry has given us E3, PAX and other events with the only last minute news coming out of TGS soon; this will discuss the far reaching future of the game industry. For today, gamers have gotten the news and reviews for the upcoming game releases; it is time for them to put their money where their mouth is and buy all this crap.

Game titles are arriving weekly, the hype is done and it’s time for us to buy into it or walk away from it. We’re going to be bombarded with “need to have” games with a very slim wallet (thank the banks and their inability to loan money to qualified people) and we’re going to have to pick and choose what we’re prepared to buy.

Let’s face it, we’re going to be having some serious problems in the future if every game developer and publisher is going to push out all their best titles in the span of two months while we sit awaiting great games for 10-months. This model isn’t going to scale if the industry is going to continue to grow. Pretty soon we’re going to have to save a few titles for the holidays and give us a well rounded selection of titles for the full year.

Until then, we’re going to have to sit in silence while publishers and developers cross their fingers that the right game choices have been made, reviewers write good reviews and consumers eat it up. We’re expecting news for current projects to be light from here on out.

Hopefully TGS ’08 will give us something to look forward to for next holiday season ’09.

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Apparently the war is in full force and Microsoft’s Don Mattrick is ready to poke the flag in the ground and call it a sure fire victory (in so many words). He said he’s “willing to declare here today that Xbox 360 will sell more consoles worldwide this generation than PS3” (eurogamer)

They’re either not seeing the Wii as a competitor or are trying to avoid that evil word considering the growth of the tiny little console in the market. After telling the audience the Xbox 360 has already outpaced the PlayStation 3 and Wii he failed to mention the one-year head start the 360 had over its competitors.

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You can’t argue with the facts, Xbox 360 is doing very well in the United States (if we ignore Japan). The Nintendo Wii has sold 8.8 million units to the Xbox 360‘s 10.3 million units. How many units did the Xbox 360 have sold around the same time Nintendo boasts 8.8 million? Probably a bit less.

Press can be a great thing when you have numbers to play with and figures to skew. Oddly enough, if some of us are any indication, we’ve purchased multiple Xbox 360’s because of dead systems. Sure, we’re stupid for actually doing it, but those figures will work into the total units sold for the Xbox 360 hardware sales. Imagine, their failing systems may have actually boosted sales figures a bit; probably not statistically significant but funny non-the-less.

We can’t wait to see what type of numbers Sony and Nintendo are going to fling out. If we ask each competitor, we’re sure they’ll say we’re going to win the console war. Nintendo may just ask, “what console war? We just make game hardware” and you can’t fault them there!