EA Feels The 310 Million Dollar Dagger

Halloween is a scary time of year, no less when you’re posting a $310 million net loss. EA CEO John Riccitiello sees “weakness” at retail in October and we’re betting this isn’t the end of the road of sorrow for game publishers around the globe.

Electronic Arts isn’t unfamiliar with bad times and we’re sure to see them make constant adjustments to their headcount, game releases and press as the economy goes into a bit of a slump. Although the game industry won’t see as big a hit as the financial market, everyone is going to watch their spending during slower economic times.

That slowness is a red flag for the mega-publisher, which says it’s “proactively making cost adjustments now.” One of those adjustments is the axing of some 600 EA employees across the globe. (Kotaku)

Last year Electronic Arts lost a “small” $195 million during the same time, not exactly a gold star on the financial records but it sure looks better than this loss. A few games may crumble under the economic pressures, Tiberium for example, but let us not forget the good times! EA posted some nice figures for Spore, Madden NFL 09, Warhammer: Age of Reckoning and Mercenaries 2: World in Flames.

So, they mixed a few sequels with a few new franchise hits and gave gamers some pretty hot titles for the year. Of course, hot titles in our hand do not always translate to positive revenue in theirs.

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One of the great downfalls of an acquisition or merger, in the game industry, is the loss of great franchise titles. Sierra, or Sierra Online, once stood on its own as a company with great gaming titles but later fell into the depths of Hades under many different company names.

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This is unfortunate news, Activision Blizzard now has a large set of franchises on their hands, many of which have collected dust for years. Those dust collecting franchises could rise from the dead and reinvigorate their old fan base… or be dropped to the earth as unwanted scrapes after a big hunt with the vultures awaiting their take (sorry, too much watching of Animal Planet)

A reworked Kings Quest or Gabriel Knight could have seriously awesome potential in this time and age, imagine a dark comedy version of Gabriel Knight or a huge scaled world in King Quest using todays graphic engines. Although, these titles could also go the way Atari has gone and taken a well remembered franchise and made mud of its great name (*cough* Alone in the Dark).

Unfortunately, we’ll probably never know the distance an old franchise could go in this new world. We’ll have to pull out an old copy of our prized posessions and remember just how great they once where.

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