Apple, The Great Casual Platform?

Apple’s iPhone and iPod platforms have been great stages for launching some hot casual game titles. Besides the slick sexy look the platforms play games well, have great user interface features and, as developers are concerned, offer great support and turn around speeds.

While Nintendo and Sony own a lot of the market in terms of hand-held devices, Apple is growing in the space and offer developers an easier time getting their titles to market. Ironic considering Apple has never been a huge gaming platform for their primary computer architectures.

Although Apple is the upcoming shining star in this area, it’s important to remember they’re the underdog. It’s often in the best interest of the “little guy” to kiss up to developers and make their migration to the platform as easy as possible. Once Apple becomes the top dog in the industry, will they forget the “little guys” that made their platform so great and become just another big company in the mobile game space?

Hopefully Apple won’t forget about those developers that are making their platform great by turning their back on them once they’ve become a market leader. We don’t need another Montreal Screwjob.

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Post

Bejeweled Twist Launched, Casualites RejoiceBejeweled Twist Launched, Casualites Rejoice

After four years of development, Popcap lit up Seattle Monday night with the launch of Bejeweled Twist sparing no expense to show off their new casual game. It took four years to complete but Popcap isn’t going to release a game until it’s perfect. You won’t play it until they believe it is a game their mom would love.

“Popcap builds games for people, not demographics,” says CEO David Roberts. At the launch the founders, John Vechey, Brian Fiete and Jason Kapalka talked about the casual game market while the “Gem Girls” walked around looking sexy and flashy. Roberts talked about the casual game industry and forecasts it growing to become an $8 billion market — not too shabby for USD $19.99 games.

Downloads of Bejeweled, of course, show no signs of stopping and Popcap explained that 40% of their revenue comes from the old concepts of “Diamond Mine.” Phil Spencer, Microsoft Game Studios’ General Manager, hopped on stage and explained how Microsoft saw Popcap’s vision in their Diamond Mine flash game and suggested a rename to Bejeweled, the founders hated the name but took the big companies suggestion on the change.

Since then, we’ve had many folks attempt to clone and replicate the success in Popcap’s flagship product. Complete with open bar, Gem Girls, camera flashes and glitter this game launch shows the growing casual games industry the great power and momentum of “simple” casual games.

Nothing about Bejeweled Twist is simple. The game play of Bejeweled Twist aggregates all the knowledge Popcap has acquired over the last seven years to design one blockbuster title. From classic Bejeweled to Chuzzle to Peggle, the game takes pieces of each successful title and combines the game play, sounds, graphics and modes into a product that will bring casual gaming to a new level. Bejeweled Twist is going to be the new bar to reach in the industry in terms of addictive game play and a unified casual vision.

Stay tuned for the full review as we get deep into the full features of Bejeweled Twist. Special thanks to Dale North from Destructoid for hanging out for some drinks during the after party.

Future Gaming is Family GamingFuture Gaming is Family Gaming

Gaming is mainstream and growing, this is obvious to most video game enthusiasts. Even Jack Thompson has failed in taking down the industry in his efforts on video game violence and general FUD. In order to survive in a mainstream environment publishers and developers are going to target a broad demographic to make them as much money as possible.

The game industry, like other entertainment avenues, is a risky business in which publishers have to pick titles they “predict” will do well in the market while passing on other “risky” propositions. While a the good ol’ shooter title will break sales records, the market cannot rely on one genre to carry the business especially considering many of these titles are forgotten within two months from launch. Publishers are going to be forced in expanding their reach to “family games” in order to finance new blockbuster titles.

Enter family gaming.

The idea of designing a “family” game isn’t new to our industry, as a matter of fact, it’s one of the oldest cornerstones of video game entertainment. Pong, Centipede, Pac-Man, Space Invaders and many other classic titles were no doubt playable by the entire family, but things have changed. We’ve evolved from hit titles like Donkey Kong to hit titles like Halo. We migrated from 2D gaming to full 3D adventures and pixel graphics to pixel shaders, but where do we go next?

Nintendo has the correct vision for the next stage of the video game industry and it involves bringing the entire family into gaming. It’s mainstream, right? Mainstream isn’t your dad playing a video game in the basement after the kids go to bed, it’s replacing Sorry with Spore and bringing out Wii Sports and having little family tournaments. We must respect what the big titles have done for the industry in merchandising, novels, sequels and spin-offs but we should not rely on them to carry us into the next generation of gaming.

(more…)

Gaming Podcast 140: Cookie CutterGaming Podcast 140: Cookie Cutter

This week we’re pulling a 2-person shift while Don is away being sick and tired. We substituted his astute comments with extra epic insight… okay, we just did as best as we could without him. We flash back to Venture, we do an audio review of Zuma’s Revenge and we kicked it free style with some news:

  • podcast-200x200Halo: ODST Reviews are in
  • Turbine working on an MMO for the console
  • Price Cuts boost sales, initially, but not over the long term
  • Infinity Ward Responds to Gearbox … sort of
  • Red Octane considering Natal controls

This week’s question of the week, can big companies still innovate with new games?