Apple, The Great Casual Platform?

Apple’s iPhone and iPod platforms have been great stages for launching some hot casual game titles. Besides the slick sexy look the platforms play games well, have great user interface features and, as developers are concerned, offer great support and turn around speeds.

While Nintendo and Sony own a lot of the market in terms of hand-held devices, Apple is growing in the space and offer developers an easier time getting their titles to market. Ironic considering Apple has never been a huge gaming platform for their primary computer architectures.

Although Apple is the upcoming shining star in this area, it’s important to remember they’re the underdog. It’s often in the best interest of the “little guy” to kiss up to developers and make their migration to the platform as easy as possible. Once Apple becomes the top dog in the industry, will they forget the “little guys” that made their platform so great and become just another big company in the mobile game space?

Hopefully Apple won’t forget about those developers that are making their platform great by turning their back on them once they’ve become a market leader. We don’t need another Montreal Screwjob.

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As Seen On TV – Casual Game Label (Wii and DS)As Seen On TV – Casual Game Label (Wii and DS)

A 3D version of Deal or No deal sound desirable to you? Perhaps you’re a game show fan and just can’t get enough Howie, if so, you’re in luck. Koch Media announced their new casual games label As Seen On TV which will bring popular TV brands to the console.

At first we were thinking “a games division based on infomercials?” No, their intention is to bring familiar casual game experiences into the home. Many families sit down and share their experiences of TV viewing together when it comes to watching game shows, Koch Media plans to make this a bit more interactive and competititve.

When can we expect the games to hit the market? “We are delighted to be launching the As Seen On TV range during the key Christmas retail period,” said Craig McNicol, Managing Director at Koch Media.

(Thanks, CasualGamerChick)

Read on for full press release…

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Why Doesn’t iTunes Have Game Trials?Why Doesn’t iTunes Have Game Trials?

Nothing is more annoying than going into iTunes to see what video games are available for the iPod Touch and iPhone to find it cluttered with hundreds of duplicate games. Developers seem to find it most useful to release two games instead of one single game: a full version and a “lite” version.

itunesDevelopers know gamers want to try before they buy, so many will create a game they’re hoping to sell, then a limited “lite” version with partial levels or stripped of features. They’re obviously trying to work around the fact that Apple released a half-assed game shopping experience. These pro and lite versions assist in cluttering the shopping space.

iTunes App Store should allow users to trial a game by allowing them to download a neutered version of the game title or using a time-trial like many other downloadable game services. Electronic game downloads are usually non-refundable because you can never give back a product which you can make infinite copies. The solution to getting users to buy into your product is to allow them to try before they buy.

Apple’s obviously enjoying the immense game sales from the application store but they may be able to increase their sales by allowing gamers to see what they’re buying before they walk away empty handed. This would also limit the total products found in the App Store because developers won’t have to post to revisions to their game title to allow gamers to try before they buy them.

There are some obvious downsides, Apple wouldn’t be able to boast the thousands of products in their store because many would be substituted for a real game download system. Okay, that’s really the only download I can think of… any others?

Developers may opt out of a trial system, forcing gamers to buy it before they try it based on the text and screenshots or utilize a time trial or limited featured version.

Thoughts?

Episode 716: Xbox Partner PreviewEpisode 716: Xbox Partner Preview

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This week the gang covers the Xbox Partner Preview, while also discussing the closing of Rooster Teeth.

The news includes:

  • Apple kills Epic’s iOS developer account
  • Xbox Partner Preview announcements
  • Rogue-like poker hit Balatro sells half a million copies in ten days

Let us know what you think.

The post Episode 716: Xbox Partner Preview first appeared on Gaming Podcast.