Apple, The Great Casual Platform?

Apple’s iPhone and iPod platforms have been great stages for launching some hot casual game titles. Besides the slick sexy look the platforms play games well, have great user interface features and, as developers are concerned, offer great support and turn around speeds.

While Nintendo and Sony own a lot of the market in terms of hand-held devices, Apple is growing in the space and offer developers an easier time getting their titles to market. Ironic considering Apple has never been a huge gaming platform for their primary computer architectures.

Although Apple is the upcoming shining star in this area, it’s important to remember they’re the underdog. It’s often in the best interest of the “little guy” to kiss up to developers and make their migration to the platform as easy as possible. Once Apple becomes the top dog in the industry, will they forget the “little guys” that made their platform so great and become just another big company in the mobile game space?

Hopefully Apple won’t forget about those developers that are making their platform great by turning their back on them once they’ve become a market leader. We don’t need another Montreal Screwjob.

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Post

Episode 367: A New BeginningEpisode 367: A New Beginning

The podcast is back as Paul S. Nowak is back from his vacation, and he brought back a new co-host with him. Devin Grimes, who once upon a time wrote for GameStooge, is now a part of the team. This week’s podcast also includes a new Gaming History, discussing the Nintendo DS.

The news items include:

  • Ebola scare drives sharp rise in Plague Inc. downloads
  • Twitch bans ‘sexually suggestive clothing’ in new terms
  • Dying Light cancelled for PS3 and 360
  • Xbox One available for $349 Starting November 2
  • Sony apologizes for Driveclub‘s ongoing launch woes

No Listener Feedback, but a new Question of the Week: “When did you first start listening to this podcast?”

Preparing for Popcap Bejeweled Twist Launch PartyPreparing for Popcap Bejeweled Twist Launch Party

I’m here in Seattle Washington awaiting tonight’s Bejeweled Twist launch party. It was a long trip considering Chicago’s the leading city for airport traffic and the wind didn’t allow for a speedy departure. Arriving at 2:00 a.m left me cold, hungry and in dire need of sleep.

Today it’s bright and sunny, still cold as hell, but slightly well rested and awaiting the upcoming launch of Bejeweled Twist. This is by far the biggest launch for a casual game that I’ve seen in the history of casual games so the experience should be a great one. We’re not talking about Bejeweled Cookies anymore, this is the real thing. I’ve got the camera ready and I’ll get some photos and experiences later tonight.

(more…)

Why Doesn’t iTunes Have Game Trials?Why Doesn’t iTunes Have Game Trials?

Nothing is more annoying than going into iTunes to see what video games are available for the iPod Touch and iPhone to find it cluttered with hundreds of duplicate games. Developers seem to find it most useful to release two games instead of one single game: a full version and a “lite” version.

itunesDevelopers know gamers want to try before they buy, so many will create a game they’re hoping to sell, then a limited “lite” version with partial levels or stripped of features. They’re obviously trying to work around the fact that Apple released a half-assed game shopping experience. These pro and lite versions assist in cluttering the shopping space.

iTunes App Store should allow users to trial a game by allowing them to download a neutered version of the game title or using a time-trial like many other downloadable game services. Electronic game downloads are usually non-refundable because you can never give back a product which you can make infinite copies. The solution to getting users to buy into your product is to allow them to try before they buy.

Apple’s obviously enjoying the immense game sales from the application store but they may be able to increase their sales by allowing gamers to see what they’re buying before they walk away empty handed. This would also limit the total products found in the App Store because developers won’t have to post to revisions to their game title to allow gamers to try before they buy them.

There are some obvious downsides, Apple wouldn’t be able to boast the thousands of products in their store because many would be substituted for a real game download system. Okay, that’s really the only download I can think of… any others?

Developers may opt out of a trial system, forcing gamers to buy it before they try it based on the text and screenshots or utilize a time trial or limited featured version.

Thoughts?