38 Studios Pulls EA and Blizzard Talent

Formerly Green Monster Games, 38 Studios is growing a large pool of talented folks for their MMO endeavor. First, we heard R.A. Salvatore (writer of the Dark Elf series) was heading over to work on a story, art direction by Todd McFarlane (creator of Spawn) and now Irena Pereira from Blizzard and a sound designer, Aubrey Hodges.

Hodges has done sound for games like Kings Quest, Quake and even Madden NFL. Pereira was a World of Warcraft interface designer which allows us to invision a bit about what 38 Studio’s MMO may look like from a user interaction perspective.

The MMO, currently titled Copernicus has a tentative launch date of 2010, which seems short for a full MMO design but they’ve been hard at work for roughly two years. Not too shabby a team for a privately held company founded by baseball star Curt Shilling.

It’s important to note Shilling is an avid gamer and loves massive multiplayer online games. What else does a man with a lot of money do as a side project? Fund a company based on the hobby he loves! If anyone knows the best directions and qualities of an MMO it should be an experienced team guided by someone with a passion for the game genre.

We’ll have to wait and see!

Read on for the full press release

– Aubrey Hodges and Irena Pereira Join 38 Studios’ team of expert game designers –

Maynard, MA – November 4, 2008 – 38 Studios, a pioneering entertainment company dedicated to delivering a broad spectrum of immersive products, today announced that Aubrey Hodges and Irena Pereira have joined 38 Studios as director of audio and senior UI (user interface) designer, respectively.

With his music and sound design heard in more than 180 video games, Composer and Sound Designer Aubrey Hodges is an audio pioneer in the video and computer game industry. Hodges is credited as among the very first to use MIDI in a video game, the first to use sound effects in an online game and among the first to use General Midi in a video game. He also is cited as the innovator of ambient music design for games with his groundbreaking work on the Doom and Quake series. Before joining 38 Studios, Hodges spent five years as an audio director at EA-Tiburon, home of the popular Madden franchise; and before that as audio director, composer and sound designer for Midway Home Entertainment for ten years. Hodges began his career in audio for videogames at Sierra Online in 1991. His music and audio credits span classic series such as King’s Quest, Space Quest, Quest for Glory, and Conquests of the Longbow to some of the most popular video game series including NFL Blitz and Madden NFL. In his new role, Hodges will report directly to 38 Studios CEO and President Brett Close.

Senior UI Designer Irena Pereira comes to 38 Studios from Blizzard Entertainment, where she spent over two years working on the interface design and development for World of Warcraft and its expansions The Burning Crusade and Wrath of the Lich King. Pereira also worked at game studio Artifact Entertainment where she was responsible for interface design, technical documentation, tools development, and web site design; and at Verant Interactive. Her experience extends beyond MMOG development to include interface development and web design for online companies Hollywood Stock Exchange, Homestore Inc, and LowerMyBills. Pereira will report to Design Director Jason Roberts.

“38 Studios has been able to attract phenomenal talent, and these hires continue that trend,” Close said. “Smart interface design and rich audio are key components of the 38 Studios product vision, and Irena and Aubrey have extensive records of exceptional success in these areas.”

(Thanks, Kotaku)

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McFarlane Toys Makes Guitar Hero Action FiguresMcFarlane Toys Makes Guitar Hero Action Figures

Activision has decided to take Guitar Hero to the next level: Action Figures. This is a great move for the company, striking the iron while it’s hot! The Guitar Hero and Rock Band franchises are growing in intensity while big blockbuster titles like GTA IV are waning in sales and profit.

Pretty soon you and your children can purchase action figures in the liking of Guitar Hero, would you consider this or is it just a gimmick?

McFARLANE TOYS ANNOUNCES PARTNERSHIP WITH ACTIVISION
TO PRODUCE GUITAR HERO(tm) ACTION FIGURES

TEMPE, Ariz. ~ McFarlane Toys announces a partnership with Activision, Inc. (Nasdaq: ATVI) to produce action figures from the hit video game franchise, Guitar Hero®. The first line is expected to hit store shelves this fall.

The hugely popular Guitar Hero franchise delivers the ultimate guitar-bending experience and enabling aspiring axe-shredders everywhere the chance to Unleash Their Inner Rock Star. Featuring a wide variety of music spanning five decades, the franchise is highlighted by countless original recordings from many of the most beloved artists of all time.

Represented in the first line of action figures are four of the Guitar Hero game’s most popular characters:

JOHNNY NAPALM
AXEL STEEL
LARS ÜMLAUT
GOD OF ROCK

“We have very recently begun creating toys based on video games,” says McFarlane Toys CEO Todd McFarlane. “With Activision, we get to work on arguably one of the biggest video game franchises out there, and capitalize on the wide-ranging demographic that encompasses this game.”

Each figure has 15-18 moving parts. Additionally, a unique guitar is included with each character that is removable and interchangeable with the other figures. Each figure also comes with a sculpted Guitar Hero logo base.

McFarlane Toys’ 6-inch action figures retail for $10-$15.

Visit www.SPAWN.com for updates and the all the latest and to-the-minute news.

About McFarlane Toys
Grammy-and Emmy-winning producer/director Todd McFarlane, creator of Spawn and the founder of  SPAWN.com, is the force behind McFarlane Toys, one of America’s top action figure manufacturers. With an eclectic array of movie, TV and music licensing tie-ins – as well as the officially licensed teams of the NFL, NBA, MLB and NHL, McFarlane Toys has become a leader and redefined the standards within the action figure industry. For complete information on this pop-culture powerhouse, visit SPAWN.com.

About Activision, Inc.
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.  Founded in 1979, Activision posted net revenues of $2.9 billion for the fiscal year ended March 31, 2008.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea.  More information about Activision and its products can be found on the company’s website, www.activision.com.

Wrath of the Lich King, Midnight OpeningsWrath of the Lich King, Midnight Openings

It’s almost that time again folks, the next expansion for Blizzard’s World of Warcraft arrives the first minute on the 13th of November. This is the expansion we’ve all been waiting for, climbing the ranks to level 70 so we can enjoy all the fresh new content, preparing ourselves for Dark Knight status.

If you’re in the New York area, you’ll have a chance to meet CEO Mike Morhaime and executive VP of product development Frank Pearce. They’ll be a New York Best Buy signing copies of the title if you’re lucky to be in the area and plan to go out at midnight to get it. We’re not that lucky, but we’re also not standing in line this year for an event.

We’re trusting in Amazon and their promise to have the game at the door step on release day. If this isn’t the case, we’ll be playing some Burning Crusade content instead. If you want to join in the New York festivities read on for their full press release.

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