Studios Closing: The Good, Bad and Ugly

Gamers around the world are going to feel the pain in the 2009 holiday season after the economy shakes apart many great development studios. Electronic Arts feels the pain of being a public company as their investors complain about lackluster revenue, THQ deals with closing studios to extend their runway and other firms will lose more headcount in the coming months.

It’s not all bad. But, it’s going to get ugly before it gets better.

The financial market has played tricks on everyone in our global economy and companies across all industries are going to feel a bit of a tightening around the belt. Investors are shaken and doing their best to protect their investments and cutting loose those that aren’t projecting profits in the near future. Game studios are going to slow their financial burn rates, trim a bit of the fat and hunker down the long term. The end result, next years holiday season will have a few less games because those games are being dropped to the floor now.

Mid-sized studios within larger firms may find their projects canceled or put on hold and their employees re-structured or let go while big studios assess what projects will make the long haul. This is the ugly side of the business, having to make a decision on what games stay and what games go with the grief of having to tell some of your best talent “goodbye.”

The bad part of the industry is occurring today, with publishers posting mediocre profits and trying to convince their investors to be patient and trust they’ve got a firm hold on their destiny. The game industry is not alone in this, many firms are reducing head count and many startups are finding themselves without series A or B funding; they’re closing their doors because the money is being directed to more stable ventures.

What’s the good in all of this?

As studios close and projects are sold off/halted, jobless developers and their management will huddle together during the long cold winters of economic downturn. Some folks will look for new jobs while others will say to themselves, “I can do better than this,” and set out to define their own destiny.

Developers, artists, project managers and other talent left by the wayside will turn to innovation and creativity as an outlet to their frustrations. Those without jobs will click on the light in their garages and begin designing the next blockbuster title and work their ass off to complete it. These new innovative games will take 18 to 24 months to develop from start to finish, but what do these innovators have to lose? They’ve lost their jobs and their projects… but they’ve kept their passion.

Economists and investors predict this “recession” as being an 18 month or more stretch, with things getting a bit worse before they get a bit better. These next 18 months will be spent innovating and producing awesome games by developers living on Mac & Cheese and Ramen Noodles in the comfort of their own garage. When the economy starts to turn around and investors begin looking for fresh ideas these developers will be waiting with finish code and big smiles.

Many of the best companies were founded during bad economic times with Apple and Microsoft being two great examples.

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Post

Developer Wants License Keys For Console GamesDeveloper Wants License Keys For Console Games

UK developer David Braben from Frontier Developments believes smaller development studios are in the worse position when it comes to re-sale of “pre-owned” video games. Since a developer only gets their cut of the profits when a game is sold new, pre-owned titles allow gamers to play games without paying the developer for the effort.

This also hurts larger publishers, but they’re able to recover because of the sheer volume of games and game titles. One idea David had, was to code each game with a unique license key like a PC game that gamers must enter before playing. This would kill the ability to re-sell video games back to the market for others to buy at a cheaper price (translation: better value).

The future shows a higher degree of downloadable games, which cannot be re-used or sold back to the market, but for now, developers have to deal with pre-owned video games cutting into their profit. Presumably you could have a great game with smaller sales and a high degree of resale in the pre-owned market.

Problem with this take on development? Besides large scale video game sellers like GameStop making 80% profit margins on resold games (rather than a 10-15% on new), gamers want a way to make back some of their money on expensive titles. When you’re paying $60 for a game and you beat it in a week or two, you want to resell it so you can invest in a future title.

My theory… make games more affordable so we don’t feel gouged on the price. We may decide to hold on to it longer and tell our friends about it. A good game reference and a reasonable price will increase sales every time. Don’t try to solve pre-owned problems when the problem is the publisher and the industry making huge game prices.

(Thanks, Kotaku)

Episode 245: Hello 2012Episode 245: Hello 2012

This week is double-stuffed full of goodness, with over two hours of podcast, as Jonah, Paul and Jordan cover not only the news of the last week, but also recap 2011, talking about games that pleased and disappointed them.

Aside from the biggest news of 2011, the current news items the gang listed to include:

  • Microsoft, Nintendo, Sony all pull support from SOPA – sort of
  • Wii U launch price expected to be $399
  • Guitar Hero may return in 2012
  • Judge ruling deals Silicon Knights a serious blow in suit against Epic Games
  • FlatOut 3 dev calls Modern Warfare 3 a “beta
  • Bioware defends The Old Republic subscription model, teases free-to-play for older IPs

The podcast also received a ton of new Reader Feedback, while the Question of the Week is “Which would you rather game on – a handheld console or a mobile device?”