Almost Three Million Lose Life To Lich King

Wrath of the Lich King is the fastest selling game of all time beating the old champion: Burning Crusade. Believe it or not, Blizzard is saying 2.8-million people picked up the expansion to World of Warcraft and are currently sitting at home forgetting to eat their dinner in the first 24-hours of launch.

This probably doesn’t come as any surprise to Burning Crusade owners, but think on this… you can’t play Wrath of the Lich King without the core game and the Burning Crusade expansion. New adopters of the WoW haze will be investing a good deal of money, before monthly charges, to get into the full experience of Lich King.

The original Burning Crusade expansion sold 2.4-million copies in the first 24-hours, in some ways this is disappointing because their was only a minor influx in this new expansion. It’s hard to complain about epic sales on a game expansion, what other title can boast number so high for an expansion pack?

The real question is, how many gamers have taken days off of work to get their Death Knights to level 80 first?

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Activision Blizzard Official, Merger CompleteActivision Blizzard Official, Merger Complete

The deal has been done, you can now officially call the company Activision Blizzard. Sure, the name is sorta lame but it does cover the bases… they’re Activision and they’re Blizzard; surely neither company wanted to lose their lively hood and branding.

We’re now looking at a company that’s more powerful than Electronic Arts, surely this worries Electronic Arts a bit. However, consumers like ourselves should be cheering for more competition against the big EA, perhaps forcing them to innovate a bit more and keep competitive.

Many gamers and industry participants would love to see independent companies grab a bit of the market share and bring in new startup companies and spin-off studios. However, if there is going to be a merger at the top-tier it might as well be one that puts pressure on Electronic Arts.

“We have created the world leader in online and console games with this transaction, and the combined strengths of the two businesses offer immense growth potential,” gushed Vivendi SA CEO Jean-Bernard Levy. “I am also very confident that, with the new leadership team in place, the new entity is perfectly positioned to take advantage of these rapidly developing markets across the globe.” (gamespot)

Now, we’ll have to wait and see if the upper level management can get along in a fluid manner and keep all their projects on track. With great power comes great responsibility, they’ve got the power… are they going to be responsible with it?

Diablo 3 Content Creation PhaseDiablo 3 Content Creation Phase

Now that Blizzard feels their engine is solid, it’s time to move on to creating content for the full game. Jay Wilson, Diablo 3‘s lead designer, says the game engine is in an advance stage of completion and much of the art team has moved onto Act 2. Don’t read into that, he said game engine.

Blizzard is obviously not hurting for money, given the success of World of Warcraft and they’ve always taken their time with projects to make them solid products. Blizzard’s name is on the line and they’re brand consists of three major franchises: Warcraft, Starcraft and Diablo. When you produce so few games you’re expected to do them perfectly.

How do they do it? As Wilson says, “If we haven’t rebuilt something five times it really doesn’t deserve to be shipped. That’s pretty much our policy.” (eurogamer) While a game engine is the foundation for a great game experience, the content is king. Blizzard is deep in the mire of content production so, although the engine might be solid, the final product is probably still far from complete.

End result, expect a high quality product once again from Blizzard.

Battle.Net To Stop Piracy For Diablo 3Battle.Net To Stop Piracy For Diablo 3

Who needs DRM when you’ve got battle.net? Blizzard believes they can authenticate legitimate users by stopping pirates from playing Diablo 3 online using their network service Battle.net. They’re saying the system is more like Steam than like EA’s solution of lock down methods using SecuROM.

Blizzard has used Battle.Net to stop piracy and allow only privileged people to play online since it was launched in ’97. This system, still in place, allows them to reuse the copy protection scheme they’ve been using, successfully, in the past.

“If you wanna play online on Battle.net with other players you’re going to have to have a legitimate copy,” Pardo said in a BlizzCon interview. Battle.net, he says, has “saved us from a lot of the PC piracy that I think hurts a lot of other single-player-only games.” (kotaku)

Although this copy protection is highly reasonable, it seems as if much of Diablo 3’s strong points lay in the awesome storyline. Apparently Blizzard is willing to let pirates play single player, and presumably with friends, using pirated copies.

Although it doesn’t seem fair for pirates to play through a single player campaign for free, it sure beats being harrased with awful copy protection along with potential gamer backlash.