Almost Three Million Lose Life To Lich King

Wrath of the Lich King is the fastest selling game of all time beating the old champion: Burning Crusade. Believe it or not, Blizzard is saying 2.8-million people picked up the expansion to World of Warcraft and are currently sitting at home forgetting to eat their dinner in the first 24-hours of launch.

This probably doesn’t come as any surprise to Burning Crusade owners, but think on this… you can’t play Wrath of the Lich King without the core game and the Burning Crusade expansion. New adopters of the WoW haze will be investing a good deal of money, before monthly charges, to get into the full experience of Lich King.

The original Burning Crusade expansion sold 2.4-million copies in the first 24-hours, in some ways this is disappointing because their was only a minor influx in this new expansion. It’s hard to complain about epic sales on a game expansion, what other title can boast number so high for an expansion pack?

The real question is, how many gamers have taken days off of work to get their Death Knights to level 80 first?

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Now that Blizzard feels their engine is solid, it’s time to move on to creating content for the full game. Jay Wilson, Diablo 3‘s lead designer, says the game engine is in an advance stage of completion and much of the art team has moved onto Act 2. Don’t read into that, he said game engine.

Blizzard is obviously not hurting for money, given the success of World of Warcraft and they’ve always taken their time with projects to make them solid products. Blizzard’s name is on the line and they’re brand consists of three major franchises: Warcraft, Starcraft and Diablo. When you produce so few games you’re expected to do them perfectly.

How do they do it? As Wilson says, “If we haven’t rebuilt something five times it really doesn’t deserve to be shipped. That’s pretty much our policy.” (eurogamer) While a game engine is the foundation for a great game experience, the content is king. Blizzard is deep in the mire of content production so, although the engine might be solid, the final product is probably still far from complete.

End result, expect a high quality product once again from Blizzard.