Almost Three Million Lose Life To Lich King

Wrath of the Lich King is the fastest selling game of all time beating the old champion: Burning Crusade. Believe it or not, Blizzard is saying 2.8-million people picked up the expansion to World of Warcraft and are currently sitting at home forgetting to eat their dinner in the first 24-hours of launch.

This probably doesn’t come as any surprise to Burning Crusade owners, but think on this… you can’t play Wrath of the Lich King without the core game and the Burning Crusade expansion. New adopters of the WoW haze will be investing a good deal of money, before monthly charges, to get into the full experience of Lich King.

The original Burning Crusade expansion sold 2.4-million copies in the first 24-hours, in some ways this is disappointing because their was only a minor influx in this new expansion. It’s hard to complain about epic sales on a game expansion, what other title can boast number so high for an expansion pack?

The real question is, how many gamers have taken days off of work to get their Death Knights to level 80 first?

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If you’ve ever been through an acquisition or merger you’d have expected this news to come, but for those new to the concept it’s simple: you can’t keep everyone. After a complete merger you end up with two sales departments, two IT departments, etc.

Do you really need them all? No, not really. You’ll need to keep some on board in order to “brain dump” your job onto others and hopefully stick around for the long hall. Some employees will probably be shuffled to other job responsibilities while some get packages and a thank you card.

These are some of the growing pains when working towards a successful merger, so don’t be surprised or start spreading rumors when a few people are let go. As someone who’s gone through it in two big mergers I can say that certain departments already know their fate ahead of time. Many IT and sales folk start looking for new jobs the minute the merger is announced.

Wrath of the Lich King, Beta Sign-UpWrath of the Lich King, Beta Sign-Up

Amazing. This has been the quarter for Blizzard and their crazy announcements, starting with Diablo 3 and their gameplay footage, now you can sign up for Wrath of the Lich King. As I’ve found, you can have an inactive World of Warcraft account and still sign up for the beta.

https://www.worldofwarcraft.com/account/ for US accounts

http://www.wow-europe.com/account/ for European accounts

“Today we opened the Wrath of the Lich King Beta Opt-In program, which gives players a chance to win an invitation to the upcoming Wrath of the Lich King beta. For The Burning Crusade beta, we randomly invited players from the entire World of Warcraft community. With the Opt-In, our goal is to strengthen the beta-testing process by inviting only those players who have expressed active interest in participating. Keep in mind that opting in doesn’t guarantee you’ll be selected for the beta.” (worldofwarcraft)

This is a great opportunity to bring back old gamers, since I was able to sign up with an inactive account, if I were chosen I’d be, in effect, paying to test their game. That’s insanity. You know what? I might just do it.

This announcement comes just as Diablo 3’s energy starts to die down on the news wire, giving folks more reasons to talk “Blizzard” news. Perhaps, after this announcement starts to calm down they’ll announce something about StartCraft 2.

The timing is perfect, considering E3 begins on July 14th and Blizzard will no doubt remain in the news up until this event. Once E3 kicks off their publicity will fade as other developers and publishers fight for the spot light (or will they just not show up at all to the dying event?).

The Blizzard hype machine is in full force!

(Thanks, 2old2play)