Nothing is more annoying than going into iTunes to see what video games are available for the iPod Touch and iPhone to find it cluttered with hundreds of duplicate games. Developers seem to find it most useful to release two games instead of one single game: a full version and a “lite” version.
Developers know gamers want to try before they buy, so many will create a game they’re hoping to sell, then a limited “lite” version with partial levels or stripped of features. They’re obviously trying to work around the fact that Apple released a half-assed game shopping experience. These pro and lite versions assist in cluttering the shopping space.
iTunes App Store should allow users to trial a game by allowing them to download a neutered version of the game title or using a time-trial like many other downloadable game services. Electronic game downloads are usually non-refundable because you can never give back a product which you can make infinite copies. The solution to getting users to buy into your product is to allow them to try before they buy.
Apple’s obviously enjoying the immense game sales from the application store but they may be able to increase their sales by allowing gamers to see what they’re buying before they walk away empty handed. This would also limit the total products found in the App Store because developers won’t have to post to revisions to their game title to allow gamers to try before they buy them.
There are some obvious downsides, Apple wouldn’t be able to boast the thousands of products in their store because many would be substituted for a real game download system. Okay, that’s really the only download I can think of… any others?
Developers may opt out of a trial system, forcing gamers to buy it before they try it based on the text and screenshots or utilize a time trial or limited featured version.
Thoughts?
While Bobby Kotick said the titles, “don’t have the potential to be exploited every year on every platform with clear sequel potential and have the potential to become $100 million dollar franchises,” Phil Harrision sees it as a personal challenge to prove him wrong.
The same company that brought us the NES Advantage has proven the Wii control scheme isn’t as bad as critics speculated. The beauty of adding the “waggle” technology is limiting your button count to a reasonable level without overwhelming gamers.
Sony took pieces of this concept in their PS3 controller and its ability to detect “tilt.” Xbox 360 stuck with the beefy controller with lots of buttons and analog sticks. Not just a D-Pad but two analog sticks and a ton of buttons to press, some pressure sensitive as well. What of our next-generation console? Maybe a few new buttons?
It makes doing research like reading reviews more necessary. IGN has a new app for iTouch/iPod reviews, for example.
It makes doing research like reading reviews more necessary. IGN has a new app for iTouch/iPod reviews, for example.