Eidos and Square Enix Birth Great Things

April 27, 2009| schommer| 0 Comment| 12:36 pm

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tombraider Eidos was founded in 1990 and has been the king of its own destiny since its inception. As part of Square-Enix, Eidos and its destiny were called into question, would they continue to run the show or would they become one with Square-Enix. Square-Enix has come out to say they’ll be leaving Eidos to themselves and allow creativity to flow between the companies.

“This is an exciting beginning to what I believe will be an incredible journey. I am very happy that Phil Rogers has agreed to lead Eidos in what I see as an international marriage between our two companies, a marriage that will give birth to great things. Eidos is a content rich company and a culturally significant business to the Square Enix group.” (kotaku)

Square-Enix is playing it safe with this acquisition because this isn’t a great enviroment for shaking things up internally within a development studio. Eidos is well known for Tomb Raider, Hitman, Deus Ex, Thief and many other great projects and have built a solid foundation for the future.

A mind-share between these two groups is a powerful enemy to the competitors if they’re able to open a good dialog between the two companies and share resources, tools and engines. In a world of cost savings and salary cuts, leaning on each others resources to build a better product is a win.

At least we won’t have to call them Square-Enix-Edios because that’s just a mouthful!

0 thoughts on “Eidos and Square Enix Birth Great Things”

jonahfalcon says:

April 28, 2009 at 2:46 am

Square’s Yoichi Wada has just said in an interview that Japanese game development is “almost xenophobic” and that Japan is falling behind in game development because they’re too insular:

http://www.developmag.com/news/31756/Square-Japans-game-industry-almost-xenophobic

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Report suggests Microsoft soon to offer concessions in Activision deal
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