Bethesda’s Hines: Don’t Shoehorn Multiplayer

Bethesda Softworks vice president of marketing Pete Hines is critzing publishers and developers who shoehorn multiplayer into their games that doing such a thing is “a waste of time” and advises, “Just drop it, don’t bother…it’ll make for a worse game.”

In an interview with Next Gen BIZ, Hines states that using online multiplayer as a tool to prevent used game trade-ins and rental simply doesn’t work, and robs developers of valuable man-hours.

Hines stated:

“(People ask us) for a game like Skyrim or Prey 2, why doesn’t it have multiplayer? Well, our question is always the opposite when we talk to a developer. If you’re doing multiplayer, why are you doing multiplayer? What are you trying to accomplish?

“If you’re doing it just to check a box or because every other publisher says you’ve got to have multiplayer, then just drop it, don’t bother, it’s a waste of time, a giant distraction and it’ll make for a worse overall game.

“We want the best game possible. If that’s a singleplayer game that’s 15 to 20 hours, then make that! Don’t waste your time on features that don’t make the game better.”

The Elder Scrolls V: Skyrim and Prey 2 are two Bethesda properties that will lack multiplayer, but one of the tools to encourage games to keep both games will be downlodable content and, even more important, good communications with the game communities and nurturing the fandom for both games.

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Beauty of Micro-transaction MMO’sBeauty of Micro-transaction MMO’s

Taken from Florensia OnlineThere is room to grow in the world of massive multiplayer online gaming. A large online community should not have to subscribe to a monthly charge to play great MMORPG’s because there are other known models that work, including the micro-transaction based MMO.

At first, this sounds like a dirty word, micro-transaction. Often we relate it with being “nickle and dimed” through a video game by means of dirty marketing which feeds our enthusiastic gamer addiction. Put this thought aside for a minute and keep an open mind.

Imagine a game with worlds the size of World of Warcraft and stories as in-depth as Guild Wars (which is not monthly itself) but free from monthly payments (or “playments” a new term that needs to be coined). The reason behind the monthly charge covers service fees, technical support staff, bandwidth, servers and sheer volume of Activision Blizzards user base.

The micro-transaction concept could still help pay for all the overhead of running an online gaming business because gamers tend to be over-enthusiastic about their great addictive games. If you build a game with excellent content, replay value and strive for a community atmosphere a micro-transaction title can work just as well as a subscription based game.

One beautiful aspect to micro-transaction models is paying for content when you’re willing to pay. This includes cosmetic character alterations, basic needs items (health potions) and other products to enhance the playability of the game without requiring the gamer to do so. There will be some gamers that use this as a “free ride” and never buy anything while other gamers spend way too much because they have expendable income which helps balance out costs.

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Episode 241: Air QuotesEpisode 241: Air Quotes

This week features a long podcast, as there’s a ton of news to report. Jonah tries air quotes on a pure audio podcast, while Paul refuses to believe The Legend of Zelda: Skyword Sword failed to hit the top 10 in software sales.

In addition, the Gaming Flashback checks out the JRPG Ys.

This week’s news includes:

  • Ubisoft polling gamers for next Assassin’s Creed setting
  • Electronic Arts bans a user for saying “badass”
  • Newell: Piracy is “almost always a service problem” and not price, DRM agitates
  • Christwire makes mock petition asking Pres. Obama ban Skyrim
  • Holiday shopping madness sees woman pepper spraying for 360
  • Microsoft refunds victims of Marketplace phishing scam

All this, and a bunch of reader feedback, as well as the Question of the Week: “Did you buy videogames as holiday gifts for friends and family?” Let us know.

Sony, Next Big Software Company?Sony, Next Big Software Company?

Every day we’re hearing of a company running through a round of layoffs or going out of business, it’s really not a happy time. Sony is not immune to the economic troubles either. Sony is talking restructuring and that involves a potential head count reduction of 16,000 jobs due to plant closings.

floppyThis leaves Sony with some hard decisions. Restructuring can mean drastic changes that effect all their product lines. The PlayStation 3 isn’t currently a shining example of high profit margins. The console needs time to reduce its overall cost, chip sizes and bring profitability. Is it in danger?

“Sony’s not in a position to halt all domestic production but it has to do something that drastic,” said Mitsushige Akino, chief fund manager at Ichiyoshi Investment Management. “If it announces plans to move production overseas while keeping only planning and development functions in Japan, that would be a positive.” (gamestooge)

The yen is losing value in our global economy making it more difficult to export the product and build any type of profitability plan. “A source said this month the company will likely suffer an annual operating loss of about $1.1 billion, its first such loss in 14 years” (news.yahoo.com) All this noise is making CEO Howard Stringer contemplate Sony’s involvement as a “software only” company, making us recall the changes at SEGA to this same result.

The Financial Times reported Sony will unveil details of its restructuring steps on Wednesday or Thursday. It said Chief Executive Howard Stringer was meeting with resistance from some executives to shifting the company’s focus to software from hardware and cutting jobs in Japan. (news.yahoo.com)

Is this just a case of a fearful executive trying to lay plans for a more stable future? Software is easier to develop, pays for itself quickly and becomes pure profit as it ages. Hardware requires constant upkeep at manufacturing facilities, chip reductions and a boat load of quality planning for first shipment. Would Sony go full software?

Let’s face it, Sony isn’t SEGA, they’ve been developing hardware for consumers since anyone can remember and they’ve been doing it with quality and market penetration. It seems absurd to think they’d forgo hardware designs in replacement of a full software solution to the problem. In addition, Sony has already invested a large amount of cash into seeing PS3 through it’s 10-year plan and letting that die now is realizing a huge loss on investment.

If Sony pushes through the economic and maintenance course, the PS3 will become highly profitable, much like the PS2 last generation (with a slower ramp up for sales). Even if they break even after ten years it seems a lot better than throwing all the effort away.

Perhaps Howard Stringer is talking “software” for the next generation home console? You think Sony will create a PlayStation 4?