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Jonah is in LA, TJ is at EVO, and who knows where Scott is.

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Has Rare Lost Touch With The Gaming Industry?Has Rare Lost Touch With The Gaming Industry?

In an interesting interview this week at 1up.com, Peter Moore, now at Electronic Arts, believes the skillset that Rare holds is a bit dated for our gaming industry. Moore, best known in his role of VP at Microsoft in their Interactive Entertainment Business division, understands how great Rare and their games once were but seems to believe the industry has passed them by.

Looking at their latest Microsoft titles, mainly Perfect Dark Zero, Viva Pinata and Kameo: Elements of Power, it’s not hard to believe his statements as fact. None of the titles have blown away a market full of Grand Theft Autos, Halo’s and other top selling titles. None of their games hit the epic review scores of Bioshock or Crysis. It’s not all first person shooters are taking the big sales numbers; Spore was given rave reviews by online review sites (sans Amazon) and that’s a completely different style of game.

Popcap’s Peggle has had more fame and glory than some of the bigger titles from Rare, probably made with less money. Is Rare a dying breed of developers with no good direction to react to the changing ways of the game industry?

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PopCap’s Bejeweled Franchise Hits 25 Million Units Sold MarkPopCap’s Bejeweled Franchise Hits 25 Million Units Sold Mark

Congratulations to PopCap for showing why casual games will always be a viable market. Let’s put this in perspective, investors believe GTA IV will push 13-million sales by the end of 2008 and, as of January 2008, Halo 3 had sold 8 million copies. PopCap’s little casual game has hit 25 million units sold, that’s fairly impressive considering these blockbuster titles haven’t achieved such numbers.

You may say “well, these titles sold 3+ million in the first week, what about Bejeweled?” True, Bejeweled probably didn’t hit 3 million in a week, but which game will still be played in 2010? Bejeweled or GTA IV and Halo 3?

Casual games age well, they’re not competitive on the graphic space and, instead, focus on fun value. Fun value is a lasting appeal and is immortal in the time line of video games. The same reason people still find fun in Pac-Man gamers still find cash to pickup their copies of Bejeweled.

Which game had the smallest budget? Bejeweled or GTA IV? We’re pretty sure PopCap did not give the bejeweled team $100-million to make it! Investors take notice, casual games have a long lasting appeal.

Read on for full press release details.

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Would You Buy An Apple-Based Console?Would You Buy An Apple-Based Console?

Does the console market need any more competitors? We’ve seen record sales in the game industry for titles like Halo 3 and Grand Theft Auto IV along with huge expectations for Resistance 2 and some new Sony PlayStation 3 projects. Yet, the tiny little Wii product holds best sales records around the world as the heavy hitter, Microsoft and Sony, compete for the most awesome spectacle show of graphics.

Competition is a great way to drive down costs, drive up expectations and give consumers new innovative products with better quality. Imagine if Apple got into console development and produced a new highly sexy product with the hype and consumer desire of the iPhone or iPod.

“Apple has the infrastructure in place through iTunes to create a real value proposition for those that want to extend the capability of their console beyond gaming and has the cash — about $20 billion — to not only invest in the best components on the market, but in an online gaming experience that could rival Xbox Live.” (kotaku)

Apple’s showing a huge surge in recognition and sales thanks to the iPod and growing desire for Apple hardware competing against Microsoft’s Vista operating system. As more consumers turn to Apple for their music and mobile gaming needs, Apple must see windows of exploiting the gaming market further.

More importantly, nobody can pull off digital rights management (DRM) and locking consumers into a product line like Apple all while they beg for more. Consoles are little boxes of DRM waiting for happy consumers to buy into the concept all while avoiding the hacking and bittorrenting like you’ve been seeing on Spore in the last few weeks. Had Spore been released on a console this DRM fiasco would have been avoided because gamers don’t even realize (or care) that a console locks them into playing and, more importantly, buying the game for the hardware.

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