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Jonah is in LA, TJ is at EVO, and who knows where Scott is.

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Microsoft To Indulge on Hype at E3 2009Microsoft To Indulge on Hype at E3 2009

This year’s E3 should be interesting as we head back to the no holds barred approach to gaming conferences. While E3 tried to go all PG for the last few years, it’s time to get back to the serious business of hype-o-rama. Microsoft’s on board with it and plans to “break the bank” in terms of hypesville.

Microsoft Game Studio’s producer Phil Spencer said:

“[It’s] very exciting, because there’s a lot of stuff on the docket and maybe we’ll break the bank a little bit and talk about things that are further out, which will hopefully get the community excited.”

Microsoft continues to hammer home big announcements at the E3 events even while in the ho-hum lull of the past few E3 events. Last year they nailed Sony with the Final Fantasy XIII announcement and hyped up the New Xbox Experience. What are they going to pull out this year now that we’ve seen Gears of War 2 and have a pulse on some of their Halo ideas?

They’re talking about hyping games further down the pipeline, perhaps to keep people jazzed about what the future holds even in these economic down times. It’s important to keep gamers focused on what is to arrive on the 360 so they don’t sway towards the opposing consoles in moments of doubt.

Of course, this begs the question, will Sony pull out even more hype? Will Nintendo continue to give mediocre showings with “I told you so” sprinkled in their message? Only time will tell.

(Thanks, Eurogamer)

ID Software, Not Just One Game AnymoreID Software, Not Just One Game Anymore

As Bob Dylan once wrote, “The times they are a-changin'” and id Software may be ready to change with these times. They’re talking at Quake Con about both DOOM 4 and their next title Rage (a first person shooter car driving game) both utilizing the same engine, the Tech 5 engine, and being developed simultaneously.

Now, this doesn’t mean you’ll have dual release games but it shows that id Software is ready to work on more than a single project at the same time, a big step for them. Although they’re usually working a big engine while finishing up a title to run on such an engine, they’ve got two titles in the works. This is very unlike the little FPS company but it shows they’re ready to meet the challenge of a larger industry.

When the original DOOM arrived there was nothing to compete against them and through the years and into Quake their competition was light years behind. Developers like Epic Games, Bungie and other first-person-shooter genre developers have proven themselves in the industry with many titles and sequels while id releases, seemingly, one game every five years.

For a company with only one or two franchise titles they do take a long time to release another game. This may be due to their engine licensing, no longer under the “Quake” engine name and sticking with its own independant naming convention like ID Tech 4 and ID Tech 5, they’re showing us the company is about engine design seperate from any demos or game prototypes they provide to show off the engine.

To many gamers DOOM 3 was more of a prototype to show people how far graphics have advanced in the last twenty years. Many folks were excited to play but grew bored when they realized it was very much like DOOM 2 but with a graphic revamp. Nostalgia only goes so far before you realize the story and depth behind games like Half-Life, Unreal and Halo have far exceeded a extreme graphical FPS gaming.

It’s time for id to grow from their roots and expand into many game genre’s and build out new independent properties (like Rage) to show the industry they’re not just a one-hit wonder with a huge fan base.

But, you can’t argue with a huge fan base. They’ve got a full conference to show off their stuff, not even Electronic Arts has that!

(Thanks, 1up)

Life Sized Gears of War Lancer, Oh GoshLife Sized Gears of War Lancer, Oh Gosh

Imagine that, the USD $139 Gears of War 2 bundle includes a life-sized plastic gun that goes “zoom zoom bang.” It comes with a removable handle clip and an adjustable side-handle but… in the end… it’s a plastic toy gun manufactured for adults.

Gears of War 2 is “Mature Audiences” only but apparently that doesn’t mean these adults aren’t ready and willing to go out and buy a bundle that comes with a collectible plastic weapon. It’s listed as an Amazon top-seller and plenty of mature audiences are going to be chasing each other around the house going “boom boom, I got you” this November.

Seriously, isn’t this just going over the top in terms of stupid toys? Somehow people seem to think this is “cool,” but how many would be straight-faced walking into a Starbucks and seeing a 40 year-old man sitting at the table sipping apple juice while playing with his GI Joe’s and He-Man action figures?

In my mind, this is a piece of junk that’s going to end up in a box under your staircase or packed in the attic within a month or collecting dust hiding from your grown up friends. But who am I to judge, Amazon #1 top-seller says it all.