Microsoft Says They’ll Win Console War

Apparently the war is in full force and Microsoft’s Don Mattrick is ready to poke the flag in the ground and call it a sure fire victory (in so many words). He said he’s “willing to declare here today that Xbox 360 will sell more consoles worldwide this generation than PS3” (eurogamer)

They’re either not seeing the Wii as a competitor or are trying to avoid that evil word considering the growth of the tiny little console in the market. After telling the audience the Xbox 360 has already outpaced the PlayStation 3 and Wii he failed to mention the one-year head start the 360 had over its competitors.

There are, of course, bonuses to talking figures when you were first out of the gate. The interesting facts, which won’t present themselves for years now, will be the end unit sales figures for Wii, 360 and PlayStation 3 when all boxes are end-of-life’d. We’re sure to hear each side declare victory when they’ve decided when the war actually ends. In Microsoft’s eyes, the console war will probably end when they release the next-generation box, barring the fact that they should wait at least one year before claiming the title.

You can’t argue with the facts, Xbox 360 is doing very well in the United States (if we ignore Japan). The Nintendo Wii has sold 8.8 million units to the Xbox 360‘s 10.3 million units. How many units did the Xbox 360 have sold around the same time Nintendo boasts 8.8 million? Probably a bit less.

Press can be a great thing when you have numbers to play with and figures to skew. Oddly enough, if some of us are any indication, we’ve purchased multiple Xbox 360’s because of dead systems. Sure, we’re stupid for actually doing it, but those figures will work into the total units sold for the Xbox 360 hardware sales. Imagine, their failing systems may have actually boosted sales figures a bit; probably not statistically significant but funny non-the-less.

We can’t wait to see what type of numbers Sony and Nintendo are going to fling out. If we ask each competitor, we’re sure they’ll say we’re going to win the console war. Nintendo may just ask, “what console war? We just make game hardware” and you can’t fault them there!

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Wedbush Morgan Securities analyst Michael Pachter is “absolutely convinced” we’ll see a Nintendo Wii HD by 2011. What makes him so sure? In short, Nintendo will start to look bad if their console is said to be “for your mom” instead of for gamers.

What they’ve done, so far, is show the industry there is more market than just hardcore gamers. They’ve also convinced many of us that only hardcore gamers actually buy games. Nintendo says they’re selling games, we’ve just not seen any real evidence of that outside of their own first party titles.

“Nintendo has to overcome that [lack of graphics power],” said Pachter. “A Wii HD would really position Nintendo well, which is why I’m absolutely convinced there is a Wii HD coming. Businesswise, they can’t have people saying that their machine is a toy for my mom.” (gamedaily)

Nintendo obviously doesn’t to be the focus of a “your mom” joke outside of being able to boast huge sales figures. Selling the console into homes has definitely raised the awareness of their brand to gamers and non-gamers alike. Now, it seems, Nintendo is going to have to “grow up” and get with the high definition graphics crowd… by 2011.

Would you re-buy a Wii if it was in HD? It’s also important to note Prachter believed Take-Two would become EA and was “convinced” of it. That didn’t happen. Will this?

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This version will have a built-in microphone, a redesigned (brighter) LCD screen with out-of-the-box Skype abilities. The Swiss Army knife of hand-helds will keep the current outward design with inner tweaks and each bundle will cause 199 Euro.

Is the market really looking for a re-design with these features or is this Sony’s way of competing with “color DS lite” designs. Nintendo re-releases the same product with brighter colors a few years after its release while Sony seems to push a few new hardware features or enhancements.

The end result, DS still beats all expectations in unit sales month after month.

(Thanks, Kotaku)

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