Microsoft Says They’ll Win Console War

Apparently the war is in full force and Microsoft’s Don Mattrick is ready to poke the flag in the ground and call it a sure fire victory (in so many words). He said he’s “willing to declare here today that Xbox 360 will sell more consoles worldwide this generation than PS3” (eurogamer)

They’re either not seeing the Wii as a competitor or are trying to avoid that evil word considering the growth of the tiny little console in the market. After telling the audience the Xbox 360 has already outpaced the PlayStation 3 and Wii he failed to mention the one-year head start the 360 had over its competitors.

There are, of course, bonuses to talking figures when you were first out of the gate. The interesting facts, which won’t present themselves for years now, will be the end unit sales figures for Wii, 360 and PlayStation 3 when all boxes are end-of-life’d. We’re sure to hear each side declare victory when they’ve decided when the war actually ends. In Microsoft’s eyes, the console war will probably end when they release the next-generation box, barring the fact that they should wait at least one year before claiming the title.

You can’t argue with the facts, Xbox 360 is doing very well in the United States (if we ignore Japan). The Nintendo Wii has sold 8.8 million units to the Xbox 360‘s 10.3 million units. How many units did the Xbox 360 have sold around the same time Nintendo boasts 8.8 million? Probably a bit less.

Press can be a great thing when you have numbers to play with and figures to skew. Oddly enough, if some of us are any indication, we’ve purchased multiple Xbox 360’s because of dead systems. Sure, we’re stupid for actually doing it, but those figures will work into the total units sold for the Xbox 360 hardware sales. Imagine, their failing systems may have actually boosted sales figures a bit; probably not statistically significant but funny non-the-less.

We can’t wait to see what type of numbers Sony and Nintendo are going to fling out. If we ask each competitor, we’re sure they’ll say we’re going to win the console war. Nintendo may just ask, “what console war? We just make game hardware” and you can’t fault them there!

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Post

Episode 588: Microsoft Buys ZeniMaxEpisode 588: Microsoft Buys ZeniMax

So, a day before the Xbox Series X preorder launch (which after the podcast was a complete shitshow), Microsoft drops the mic by announcing they just essentially purchased The Elder Scrolls, Fallout, Prey, DOOM, and other major properties. Not much else to talk about, really.

The game news includes:

  • Microsoft purchases ZeniMax for $7.5B
  • Bethesda’s overhauling its engine for Starfield and The Elder Scrolls 6
  • Former Skullgirls developers have launched a new studio called Future Club
  • Hades has sold 1m copies
  • Blizzard confirms BlizzCon 2021 dates

Let us know what you think.

Will Xbox Live Survive 2008 Holiday Stress?Will Xbox Live Survive 2008 Holiday Stress?

This year many gamers will open new consoles for the holidays and many of those same gamers are going bring their console “live” on Xbox Live the same day. Traditionally we’ve found Xbox Live falls under the weight of the holiday rush much like Apple’s iTunes. Will we repeat history again?

Although a fully loaded Xbox Live service is money in the bank, how much money will Microsoft lose when gamers login for the first time to a service in a state of destruction? People say first impressions are extremely important, but Microsoft makes a poor first impression every holiday. Xbox Live’s Jerry Johnson told Eurogamer:

“I can tell you that when Robbie Bach is on the phone on Christmas Day calling people asking what the hell is going on, and that’s coming down from Steve Ballmer… that’s the kind of attention it got last holiday.

Many things have changed since then, and we realised [sic] the kind of growth trajectory we were on and had to prepare for it.” (Kotaku)

It’s obvious the top executives at Microsoft want to give customers a great first impression and, after a few repeated holiday down times, this year is the chance to change it all. By now, Microsoft should be fully aware of the holiday flash crowd and have a system ready to cover the load.

Plenty of gamers login because their console automatically signs in on startup, but a handful of those gameres will be shopping for Xbox Live Arcade games to see what Microsoft is now offering them and their new console. Many XBLA games the current 360 crowd is bored of will be fresh and new to holiday adopters so it’s very important to keep the system online.

Much like Amazon, sales will decrease when the service is busy or under heavy load. Hopefully Microsoft is ready to make a great first impression to new buyers and give them the option to buy high valued (high markup) electronic downloads.

Episode 325: Civilized PodcastEpisode 325: Civilized Podcast

This week’s podcast has Dan Quick filling in for an ailing Jordan Lund, while Civilization V inevitably comes up in conversation with the Polycast host with Jonah Falcon. There’s no Gaming History or Gaming Flashback, but tons of news items.

The news includes:

  • Andrew Wilson named Electronic Arts CEO
  • PlayStation Vita TV announced
  • Sega buys Atlus for 14 billion yen
  • Star Trek video game “big disappointment” to J.J. Abrams
  • Chair on Shadow Complex 2: Fans “don’t want it more than we do”
  • Steam adopts Xbox One’s former family sharing program
  • Diablo III auction house closing in March 2014

There’s also some Listener Feedback from the T-shirt winning contestant.