Activision Blizzard Trying To Scare Off Competition?

A few months ago, Activision Blizzard CEO Bobby Kotick said investing $500 million to a billion still wouldn’t be enough to compete with an MMORPG like World of Warcraft. The MMORPG space is a costly investment and you’d need to really burn a lot of money to start competing against the mega-giant, but Mythic VP and Warhammer Online lead designer Mark Jacobs disagrees with that quote.

Jacobs says $100-million dollars would be needed to start competing against the giant subscription generator that is World of Warcraft. Although few developers are sitting on $100-million USD, it’s a bit more realistic an investment for a studio to scrape up compared to a billion bucks! A billion dollars is a scary number when you consider that’s the start of an investment that may, or may not, pay off in the end.

Kotick may not be using complete scare tactics, he may be working off experience when dealing with MMORPG’s. A startup MMO isn’t a cookie cutter system, there is a lot of development efforts, $100-million dollars worth, but MMO developers slip dates many times. When you start slipping your dates you’ll start burning more money and, before you know it, you’re a billion in the hole. Jacobs thinks $100-million will cover development costs and messing up, so a billion is still way over budget.

Perhaps this is a bit of a scare tactic, assuming a developer will fail and slip their dates isn’t really a great way to start quoting prices. However, shooting too low isn’t always the best method of building your development assessments. The end result, scream ONE BILLION and you may scare off any potential startup MMO developers.

Warhammer Online lead designer did mention one big barrier to entry: the need for “at least half a million subscribers to be successful.”

(Thanks, 1up)

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This game is much like chasing your kids around the yard, you forget how “old you are.” Mega Man 9 challenges reflexes, hand-eye coordination, patience and persistence. You are constantly awarded with death upon death and level restarts. Just when you think you’re getting close to a leader you’re actually just encountering a harder portion of the stage.

Between the start of a stage and the final boss you’ll encounter larger single-screen microbosses who challenge your patience and skills. As it turns out, I’ve got very little of both attributes. Upon defeating a little boss I am handed another like boss which is a little tougher. Upon defeating this slightly tougher boss (after many level restarts) I’m rewarded with yet another more difficult microboss.

Mega Man traditionally allows you to wonder all of the selectable stages out of the gate but each one gets easier as you build your characters weaponry. The trick is finding that “easy” level to get you to a boss, defeat said boss and acquire a weapon of mass awesomeness. Alas, I’ve done none of these.

You can find online video walk-throughs on the Internet which can give you tips for getting around the stages but the end result is the same: patience, persistence and accuracy. Mega Man 9 teaches you that nobody is a game master without consistent practice.

The first time through a stage is a destructive mess of failure. As you restart the stage over and over you’ll learn some of the tricks to getting you through the initial enemies without taking damage. You’ll build up your arsenal of tricks for hitting enemies before they’re on the screen and mashing the fire button to freedom… until you hit your first spike.

Spikes are the bane of the Mega Man character. Mega Man isn’t a fan of little pointy objects which result in instant death. You can hit the jump button quickly for shorter jumps and longer for bigger jumps; jumping technique is required to move you through spike infested levels.

You learn quickly to never turn your back on an enemy. Turn around, ever so slightly, and walk back on the side-scrolling screen and forward again will result in the rebirth of all enemies you’ve killed. This includes bomb wielding birds, rock tossing baddies and hells fury in the form of red and green cannons.

If you’re looking to discover all the ways you can possibly lose in a game, feel your inner child emotionally crushed under the weight of 8-bit bad asses, Mega Man 9 is the game for you. The achievements will make you laugh and the difficulty will invoke that old controller tossing nostalgia.

Mega Man 9 is a challenge. If you wish to take on this challenge and prove your 8-bit weight in the world of high resolution graphic fairy tales this may be the title for you!

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This week’s episode as a guest in the form of Jordan Lund’s wife Jennifer. There was to be a Gaming History, but it’ll be used next week when there’s more time.

This week’s news includes:

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Like a washed up superstar, Grand Theft Auto IV continues to drop in NPD figures. This Axl Rose of video games came on strong and sputtered out into oblivion with barely a notice, leaving the spotlight and all hype behind it. This drastic fall may hurt any negotiations “behind closed doors” with Electronic Arts and their constant attempts to take over Take-Two.

Prior to the release of GTA IV we, in our gaming podcast, predicted a huge launch would up the anti against the bids on Take-Two from EA but things didn’t work out exactly as we expected. Although the game has sold 8.5-million units, it might not add any new bargaining power to the back door negotiations.

A game company is only as good as their games. A hit title which dies out quick helps financially guide the future of the company; technically the future isn’t so bright. With the title quickly falling off the top game sales charts we may never see it hit record sales figures to match that of smaller titles. Having one hot title every four years that “breaks records” for a week isn’t a strong weapon against a low bid from a larger publisher.

While EA may not have any record setting “one week” sales titles yet, they do have a consistently strong set of titles which stick on the charts for months with newer titles arriving to take their spot when they fade. The same can be said for a few other notable publishers, Activision and Ubisoft. To survive in the hot game industry, especially with market downturns, one must have a cycle of great games to publish throughout the year consistently year-over-year in order to provide evidence of their financial stability.

Assuming the bid won’t raise for GTA IV, where does that leave Take-Two? Perhaps Take-Two is better off under the umbrella of Electronic Arts after all. The waters are getting more hostile in the industry as companies compete for gamers attention with 100-million dollar titles and casual games and game consoles (read: Wii) start to build a whole new none-gamer-style momentum.

Is Take-Two better off under the EA brand?