Nintendo’s Non-Gamer 50+ Crowd

While Sony and Microsoft one-up each other with fire sales on old hardware and blockbuster titles like Gears of War 2 and Resistance 2, Nintendo goes for something completely different… older people.

You’re only as old as you feel, but it’s hard to discount Nintendo’s attack on a demographic when they visit the American Association of Retired People’s Life@50+ Expo in Washington, D.C. this week. Odd move, indeed… or is it?

Retired people may have a bit more time than a busy adult with two kids and a few jobs to hold down. While young adults may want to game, they may not always have the time in their schedule, especially in the United States where people forget what “vacation” means. Retirement is a time to reflect upon your life, your deeds and enjoy the fruits of your labor with your grandchildren; it’s time to get a Wii.

The Wii is the perfect gift for retired folk who want to entertain themselves with something new and different without having to keep up with game releases. The Wii doesn’t have very many games when compared to the 360 and, although many get low review scores, retired folks aren’t scanning the Internet for weekly game reviews and news. They may not be the most in-touch with the industry but that’s okay, they’re non-gamers.

All that Nintendo has to do is sell the unit to them, it may sit on the shelf for months or only get pulled out when the grandchildren visit, but it’s a low-cost unit with games like Wii Sports and Wii Fit, what more do they need?

(Thanks, Kotaku)

0 thoughts on “Nintendo’s Non-Gamer 50+ Crowd”

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Post

Gamers Rejoice: Rhythm Game Instrument Compatibility!Gamers Rejoice: Rhythm Game Instrument Compatibility!

Compatibility. This is all we’re really asking for when it comes to rhythm gaming on the Xbox 360, PlayStation 3 and Nintendo Wii. So far it seems Microsoft isn’t just on board, but enforcing compatibility between instruments from Rock Band 2, Guitar Hero: World Tour and Konami’s Rock Revolution. Sony has also confirmed this behavior on their blog.

What does this mean for gamers? It means we’ll be able to go out and buy the franchise of our choice and not feel we’re locked out of other rhythm games. You can choose the accessories that work best for you and enjoy all the games each developer provides.

This enforcement keeps the developers/publishers in check because they’re going to be highly competitive and looking for any advantage to lock the customer into their product, that’s just business. Having a moderator to say “play nice” is important for the console makers as it allows their customers to be happy and purchasing all this licensed great content. Microsoft and Sony will make more money if customers don’t feel they can only buy a single product.

It’s not about the accessories, it’s about the games. Accessories may make a game better so let the customer decide which will be better and may the best company win!

As for Nintendo? As long as their accessories always use Wii Remote controls everyone is fine, once they break this protocol they’ll have to build their own enforcement or start to lose the edge other console makers are sharpening.

(Thanks, GamerScoreBlog)

Rock Band 2, Song Tracks and InstrumentsRock Band 2, Song Tracks and Instruments

The latest news on the Rock Band 2 front covers the instruments and a few confirmed song tracks. There have been rumors flying around the Internet about the “leaked song tracks” for the next release with absolutely no confirmation. Now, however, we have solid proof on some tracks and some equipment changes.

First, all instruments are backwards compatible. That’s key to the success of Rock Band because fans of the original ponied up a lot of bones to grab themselves the original Rock Band kit. However, there is an incentive to upgrade your equipment in some regards.

If you like the original Rock Band guitar you’re going to love the new one if only for the color updates, wood grain and actual look and feel of a real guitar not a “toy.” As you’d expect (or hope) the new guitar will be wireless, finally, and will have a sturdy strum bar with even quieter buttons. Wireless alone is a great selling point but quiet buttons is important for folks like me who play the guitar like it was a jackhammer and can easily interrupt the drummers concentration during a difficult set.

The drum kit has been improved as well, with a re-enforced foot pedal to avoid the ease of breaking the plastic “toy” version of Rock Band original. As a person who’s busted up their drum petal and forked out cash on eBay for a wood solution, this is more great news. The drum kit will also be wireless which is great for those of you, like myself, who have kids that run through your line of site or dance while you’re playing. Nobody likes their Xbox 360 being flung off the shelve due to tripped cords.

The drum kit will have quieter pads and a velocity sensor; again, your old kit is still usable without these enhancements but the desire to upgrade if you’re a dedicated fan will be high.

The song tracks currently confirmed:

  • “Panic Attack” — Dream Theater
  • “Chop Suey” — System of a Down
  • “Everlong” — Foo Fighters
  • “Kids in America” — The Muffs
  • “Give it Away” — Red Hot Chili Peppers
  • “Ace of Spades” — Motörhead
  • “Hello There” — Cheap Trick
  • “Pump it Up” — Elvis Costello
  • “Anyway You Want It” — Journey
  • “Pinball Wizard” — The Who

This is a great indication to where Rock Band 2 is going, mixing up a great selection of artists with classic hits like Anyway You Want It and Pinball Wizard to newer late generation X music like Give it Away and Chop Suey. Talented artists like Dream Theater are sure to keep Rock Band 2 a challenge to all gamers.

Other great improvements being a World Tour mode now accessible online and the removal of the “Band Leader” concept which always locked you into an instrument once you created a band.

NOTE: Xbox 360 will have a timed exclusive on Rock Band 2, arriving later in the year for the Nintendo Wii and PlayStation 3.

Checkout the full feature set so far explained at Kotaku.