Editorial - - Page 15

Sony Should Buy Ubisoft and Here is WhySony Should Buy Ubisoft and Here is Why

October 9, 2008| schommer| 0 Comment| 10:58 am

Sony’s been putting a lot of effort (read: money) into the PlayStation 3 product line with very little impact in the market. They’ve got this “10 year plan” but haven’t really executed a strong plan for their first two years of said plan. Sony’s plan seems to be “outlive the competition’s technology” while all of its competition stomps on their sales and market share with older and a bit “outdated” products.

Thus far there have been five spins of the PlayStation 3 hardware with price cuts only coming as a result of a “fire sale” of old hardware revisions. Sony, like many, believes the Nintendo Wii isn’t a direct competitor in their space; the outstanding sales of the Wii probably haven’t impacted the PlayStation 3 sales too much. The Xbox 360, however, has definitely cut them deep in all regions of sales.

Microsoft has built some unexpected momentum in Japan with Square-Enix making them a few console seller titles and the price cuts in Europe boosted sales over 200% all while the US continues to buy into the 360 hardware despite its most obvious red-ringing flaws. Microsoft has great partnerships with some fabulous companies, Bungie and Epic for instance, to build them exclusives that move even more 360 units.

Motorstorm is one of the PlayStation 3’s best games, selling over 3-million copies. While, as of January 2008, Halo 3 sold 8.1 million units for the Xbox 360. Now, Metal Gear Solid 4 has sold roughly 3.94 million copies since August of 2008 yet unsubstantiated rumors exist stating MGS4 could make its way to the 360. Combined awesome titles for the PlayStation 3 may not even exceed one of the competitors best selling products; where is the PS3 excitement?

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The Calm Before The Storm, Why No News?The Calm Before The Storm, Why No News?

October 6, 2008| schommer| 0 Comment| 4:28 pm

Journalists and bloggers around the Net are doing whatever they can to scrape up news on the gaming industry. What’s the deal, it’s a Monday and nobody in the gaming industry has anything really big to announce, talk about or “leak” onto this here Interwebs?

Sure, we can read about a 7 year old’s request for game design tips for Little Big Planet, more than enough DSi news beating down the same door over and over or pour through pages upon pages of Warhammer Online reviews. But, where is the news?

Here is some news for you: nobody wants to make waves in the game industry right now. Consumers around the globe are looking for what is hot and what is not for the holiday rush. Parents are watching their children and looking to see what they’re talking about to build an internal memory of this years wish list of items. Maybe a Wii Game or a DS game or a 360 console or perhaps the PS3.

Moms and Dads are looking at the entertainment industry to find the best bargains and deals so we can stow away our tech toys in closets, basements and attics for holiday mornings. You don’t have to celebrate Christmas to be looking for great game deals this holiday season.

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DSi Will Be Region-Locked, Sad Face…DSi Will Be Region-Locked, Sad Face…

October 6, 2008| schommer| 0 Comment| 12:44 pm

One of the greatest things Nintendo has done was allowing the DS to be unlocked for regions. This allowed gamers around the world to share their favorite games from all cultures and countries with just a click of the “buy” button at an online store.

The DSi loses this great freedom by locking it down to a region. “Nintendo DS software is region free so you can play any DS software on DSi from any region. You can also browse the internet on your DSi wherever you are in the world and exchange your photos with friends from around the world,” says Nintendo (CVG).

Much like the US Entertainment Industries need to lock down everything and contribute to global piracy, Nintendo follows suit with their hand-helds, tis a sad day indeed. Of course Nintendo reasons it all away by yelling parental controls and making it easier for regions to access their own content.

“DSi is region locked because DSi embeds net communication functionality within itself and we are intending to provide net services specifically tailored for each region. Also because we are including parental control functionality for Nintendo DSi and each region has its unique age limit.”

Specifically tailored for each region is a nice way of saying that each region has to pay the penalty of not being “first” (second, or third) to get some cool new features. Although Nintendo could put emphasis on the region the gamer lives in with complete access out of those bounds if they wanted, they’ve chosen to use this as a crutch to lock users out of content.

Users will get their content, of course. It just means more home brews, software hacks, hardware hacks and workarounds for the system. If that’s what Nintendo is trying to inspire, then they’ve done their job right.

However, wouldn’t it be great if they could just come out and say “we don’t want certain people accessing specific content until we say you can.”

Mega Man 9: Initial Impressions (Xbox 360)Mega Man 9: Initial Impressions (Xbox 360)

October 4, 2008| schommer| 0 Comment| 2:05 pm

With a few hours of Mega Man 9 under my belt I’ve got to admit, this game is FREAKING HARD. I’ve played many games since the original Mega Man series was released on the NES and later on the SNES and nothing compares to Mega Man 9 in terms of sheer difficulty. This new franchise title looks and acts like the original with all the glitches, colors, bleeps and effects of the original games.

This game is much like chasing your kids around the yard, you forget how “old you are.” Mega Man 9 challenges reflexes, hand-eye coordination, patience and persistence. You are constantly awarded with death upon death and level restarts. Just when you think you’re getting close to a leader you’re actually just encountering a harder portion of the stage.

Between the start of a stage and the final boss you’ll encounter larger single-screen microbosses who challenge your patience and skills. As it turns out, I’ve got very little of both attributes. Upon defeating a little boss I am handed another like boss which is a little tougher. Upon defeating this slightly tougher boss (after many level restarts) I’m rewarded with yet another more difficult microboss.

Mega Man traditionally allows you to wonder all of the selectable stages out of the gate but each one gets easier as you build your characters weaponry. The trick is finding that “easy” level to get you to a boss, defeat said boss and acquire a weapon of mass awesomeness. Alas, I’ve done none of these.

You can find online video walk-throughs on the Internet which can give you tips for getting around the stages but the end result is the same: patience, persistence and accuracy. Mega Man 9 teaches you that nobody is a game master without consistent practice.

The first time through a stage is a destructive mess of failure. As you restart the stage over and over you’ll learn some of the tricks to getting you through the initial enemies without taking damage. You’ll build up your arsenal of tricks for hitting enemies before they’re on the screen and mashing the fire button to freedom… until you hit your first spike.

Spikes are the bane of the Mega Man character. Mega Man isn’t a fan of little pointy objects which result in instant death. You can hit the jump button quickly for shorter jumps and longer for bigger jumps; jumping technique is required to move you through spike infested levels.

You learn quickly to never turn your back on an enemy. Turn around, ever so slightly, and walk back on the side-scrolling screen and forward again will result in the rebirth of all enemies you’ve killed. This includes bomb wielding birds, rock tossing baddies and hells fury in the form of red and green cannons.

If you’re looking to discover all the ways you can possibly lose in a game, feel your inner child emotionally crushed under the weight of 8-bit bad asses, Mega Man 9 is the game for you. The achievements will make you laugh and the difficulty will invoke that old controller tossing nostalgia.

Mega Man 9 is a challenge. If you wish to take on this challenge and prove your 8-bit weight in the world of high resolution graphic fairy tales this may be the title for you!

Gears of War 2 For PC: No – Piracy is BadGears of War 2 For PC: No – Piracy is Bad

October 2, 2008| schommer| 0 Comment| 10:20 am

The last few weeks we’ve often brought up, on the gaming podcast, our reasons behind why Gears of War 2 wouldn’t be a PC title and only an Xbox 360. Our theory was more of a marketing tactic, assuming there would be no PC version because Microsoft wants to focus the attention of their big titles to the Xbox 360 as it’s a real gaming platform and they want more attention on it. We might have been wrong.

In a recent interview, IGN asked Epic’s Cliff Bleszinski some pointed questions about the PC release. Like us, everyone has been questioning the move to NOT release Gears of War 2 on the PC especially considering the first game made a PC debut and Epic has always been a big PC developer. Turns out, Epic is utilizing the Xbox 360 as a nice big can of DRM.

“Here’s the problem right now; the person who is savvy enough to want to have a good PC to upgrade their video card, is a person who is savvy enough to know bit torrent to know all the elements so they can pirate software.” (ign)

Following this answer he confirmed with a definitive no that we won’t see GoW2 on the PC. Of course, they also underscore the fact that the PC can have a wild array of hardware chipsets for video cards and catering to the masses with compatibility is pretty much a nightmare. A system with great DRM and a closed hardware platform is hard to pass up.

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The American Entertainment Industry is Contributing to Global Piracy!The American Entertainment Industry is Contributing to Global Piracy!

September 29, 2008| schommer| 0 Comment| 1:02 pm

Believe it or not, there are many gamers that live outside the United States. Those of us that do not live in Japan and the US aren’t always a first priority for the entertainment industry when it comes to hot new releases, yet everyone feels the power of the marketing dollar… we’re just not all “privileged” enough to experience it on day one… or year one. Here is one such story, written by rover on of our forum posters, explaining how this leads to piracy in our global economy…

Let us pretend for a moment the best motion picture of the year ranked 10 out of 10 stars on imdb.com and was released in November 18th 2007. While the United States had access to the movie all year, distributors announced a European premiere on June 16th 2008. Months after North American the release, Europe may see this blockbuster movie in its region, leaving everyone to ask themselves, “how do I see this wonderful film now?”

The world isn’t as it once was. Years ago we found ourselves lining up on an early Saturday morning in the freezing rain just to buy a new CD or rent the latest movie on VHS. Today, people expect to get what thy want NOW. We see a spot during a commercial on TV for a new CD, movie or perhaps a TV show which spark our interest and what do we do? We can wait six days to watch the next hit TV show prime time episode or line up at CD MegaWorld Monday morning at 7am to buy the CD, or we do something entirely different: we go online. Most of us would go to amazon.com to find that excellent new artist, or perhaps itunes.com to find the latest episode of our favorite TV show.

Online is the way to go. We don’t mind paying for quality entertainment; the only thing we ask is to get some flexibility to our time schedule. Some of us may watch our hit prime time TV show at 1 AM or listening to our favorite music on the bus at 5 AM. The question is “can I?” and the answer is, “yes you can!”

Now here’s where problems arise. The “yes you can” statement only applies to one group of people, specifically the North Americans. You watched this seasons first episode of “Lost” on TV, you can go online and find out there are three full seasons of 22 episodes already aired. Great! Now all I must do is pay up roughly USD $1 per episode and I’ve got the ability to download all episodes and watch them at my own leisure… right?

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Rock and a Hard Place: Sony’s Japanese DilemmaRock and a Hard Place: Sony’s Japanese Dilemma

September 25, 2008| schommer| 0 Comment| 12:33 pm

What a dilemma it is, Sony’s PlayStation 3 isn’t as hot as the Nintendo Wii in Japan. Even the Xbox 360 has had some minor success stories in Japan while Sony sits back saying “wtf?”

President, SCE Worldwide Studios, Shuhei Yoshida is pointing the finger at the publishers saying, “What’s happening is that lack of support from the Japanese publishers – not necessarily from intentions but from development capabilities.” (kotaku) Why, though, would publishers push to produce games on the console that’s currently losing market share?

Sony’s position is very tough to deal with because they’re not market leader so publishers are looking for the biggest bang for their proverbial “buck” and that’s not the PS3 right now. You can produce an expensive game for an expensive console or a cheaper game for a cheaper console and make more money.

How, then, can Sony get out of this situation? They must find a way to promote an incentive for publishers to create Sony exclusives or, at least, a Sony “port” of a game to build up their library of must-have titles. Perhaps Sony’s punishment at the hands of Nintendo and Microsoft in the States has a bit to do with their global marketplace issues — they need to put a concerted effort into one of their regions and champion themselves in one realm before trying for all of them. Right now, they’re a watered down expensive console with very few exclusive titles.

Metal Gear Sold 4, Home and Little Big Planet are great reasons to own a PlayStation 3 if the price was a bit more reasonable. Looking at the future, we’ve got Resistance 2 and a few other titles that may make some waves in the industry, at least in the United States, but it’s going to be an uphill battle in which they are the second best this time.

It’s always easy when you’re on the top. PlayStation 3 is not on the top so it’s time to start struggling, cutting prices or enticing publishers to build good exclusive titles.

Ensemble Studios Had A MissionEnsemble Studios Had A Mission

September 23, 2008| schommer| 0 Comment| 1:17 pm

In 1995 Ensemble Studios formed as an independent studio and kicked out a little game franchise known as Age of Empires. The title has received many accolades from the first in the franchise extended out to all the Age of Empires releases and spin-offs, all-in-all selling millions of copies.

Ensemble Studios had a mission “to create great games and a great place to work,” says Bruce Shelley from Ensemble Studios. Bruce Shelley also helped design Sid Meier’s Civilization and Railroad Tycoon with MicroProse prior to his work at Ensemble Studios. Now, however, he’s a bit upset at the closing of Ensemble Studios because they were profitable, created top-quality titles and had a great working environment.

Ensemble Studios, from his perspective at least, was a place you’d go to work and be happy with what you’re doing. When you’re working along nicely and become blind-sided by the news, it’s not surprising he didn’t take it lightly.

“Everyone at our studio was shocked, and I think remains very disappointed that this is going to happen. I believe we thought we were immune to shut-down talk because our published games have done so well and have been so profitable. Plus we felt we had built a really stable (low-turnover), talented, hard-working, and creative team, which is not easy to do. We thought we were among the best studios in the world, and that may be true, but we don’t fit in the future plans of MGS as an internal studio so we’re out.” (ensemblestudios.com)

What’s the future plans for Ensemble Studios? As we’ve stated before, they plan to live on in spirit, within the bounds of a new name and a new game plan. “I believe the spirit and mission of ES will be carried forward in this new company if enough of the key leaders agree to take part, which I expect to happen. There has been no announcement about what the new studio will be working on when it gets going,” says Shelley.

This is a horrible way to have to launch a hot new intellectual property. Usually creating a new title with a building fanbase would lead to excitement, parties and high hopes for the future of the franchise. Instead, people will be dusting off their resume in hopes to continue a life of game development.

Hopefully the leaders will indeed form a brand new company and build brand new hot products with their entire staff intact. Then, take their titles to a different publisher (besides Microsoft) and make some money and fans.

Will Sony Reduce Prices and Heat with 45nm Chips?Will Sony Reduce Prices and Heat with 45nm Chips?

September 22, 2008| schommer| 0 Comment| 4:34 pm

Reportedly we’re going to see smaller 45 nanometer cell processors in 2009 which leads to similar cost savings as we saw in the Xbox 360 hardware. Cost savings appear on the manufacturing side, of course, along with less power consumed by the processor leading to less heat generated by the console.

The Xbox 360 was able to benefit from chip reduction when for stability and overall heat issues, although the stability is still out for debate at the moment. The concept is fairly simple to understand; heat causes problems in closed systems with few fans and a high degree of complex components. Reduce the heat means reducing the overall need to cool and get air flow into the hot little box.

Console hardware is owned by a broad audience, not all of which understand technology and its ability to boil an egg. Consumers toss consoles and their power supplies in closed cases within their entertainment system and restrict air flow further. Any reduction in heat is a good thing for the console developer.

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Distributed Game Development Using ContractorsDistributed Game Development Using Contractors

September 21, 2008| schommer| 0 Comment| 2:17 pm

Gamers around the world have noticed a large trend in the video game industry in the last 15 years, massive growth with massive projects and unbelievable costs, goals and sales. We’ve seen the impossible become achievable in epic projects like World of Warcraft and huge sales figures from Halo 3 but we’ve also seen game titles fall down in a burning wreck.

Each studio tries to beat the next studio with crisp realistic graphics, real time physics engines, life-like explosions all with huge costs. Does it all sound familiar? If you’re a movie buff you’ve probably seen movie studios cranking out the same style of movie, high computer graphic effects with talented high priced actors making longer and longer films.

The only big difference? A game studio hires most of their talent for full time positions and then has to figure out what to do with them when the project ends. Perhaps this explains Microsoft’s effort to remove game studios like Ensemble, Bungie and FASA, it’s all too much to handle when a high budget project ships and time frees up in the studio.

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