Industry News -

AC/DC Signs For Rock Band Track PackAC/DC Signs For Rock Band Track Pack

September 30, 2008| schommer| 0 Comment| 12:36 pm

This November console gamers will be able to purchase a new Track Pack for Rock Band and Rock Band 2. While Activision’s Guitar Hero: Aerosmith sells over 1-million copies, MTV and Harmonix look to prove they too can push big numbers on exclusive artist packs.

Unlike Guitar Hero: Aerosmith, Rock Band and Rock Band 2 are the core game engine and the track packs extend out the game with a bunch of new songs, in this case, AC/DC. Gamers who opt not to purchase the latest Rock Band 2 game still have access to AC/DC’s new tracks if they go to the store and buy them.

The trick? This is a Wal-Mart (and Sams Club) exclusive deal; you won’t find this track pack at another retailer.

“If you want to be a physical band, you better make an alliance with a strong physical retailer,” Columbia Records chairman Steve Barnett told the Times. “It’s a great way to sell the new album, the catalog, the game, merchandise and DVDs.”(gamespot)

This Track Pack contains 99 minutes of songs, the tracks include:

“Thunderstruck” “Shoot to Thrill”
“Back in Black “Hell Ain’t a Band Place to Be.”
“Heatseeker”
“Fire Your Guns”
“Jailbreak”
“The Jack” “Dirty Deeds Done Dirt Cheap”
“Moneytalks”
“Hell’s Bells”
“Whole Lotta Rosie”
“You Shook Me All Night Long”
“T.N.T.”
“Let There Be Rock”
“Highway to Hell”
“For Those About to Rock (We Salute You)”

Will AC/DC do as well as Aerosmith? I’ve never been a big AC/DC fan, but then again, I didn’t buy into the Aerosmith product either, however, Guitar Hero: Aerosmith doesn’t include drumming…

(Thanks, GameSpot)

Xbox 360’s Fable 2: No Online Co-Op In BoxXbox 360’s Fable 2: No Online Co-Op In Box

September 27, 2008| schommer| 0 Comment| 11:15 am

Much like Kameo: Elements of Power, Fable 2 ships without online co-op mode on day-one. However, Kameo didn’t promise the co-op mode prior to the games release, or talk about it in their presentations and hype machine conferences.

How does that happen? It’s easy to promise a feature but words do not make games true. More than likely the online co-op was a bit more complicated or had some bugs that needed to be shaken out prior to shipping. Microsoft is talking about releasing a patch for the new co-op play on the first week or so of the game release.

There are two options: ship a product that’s buggy and deal with the online PR nightmare with bugs and day-one patches, or, ship it without the feature and promise it early in the launch phase of the game. Once the code is complete, game software has to go through the packing, duplication and shipping phase. A lot of last minute testing can get done in the time it takes to produce the boxed product.

Hopefully Microsoft is doing some last minute testing to make a more reliable presentation of online co-op which everyone can use. However if it releases with a bunch of bugs…

(Thanks, GameSpot)

Ensemble Studios Had A MissionEnsemble Studios Had A Mission

September 23, 2008| schommer| 0 Comment| 1:17 pm

In 1995 Ensemble Studios formed as an independent studio and kicked out a little game franchise known as Age of Empires. The title has received many accolades from the first in the franchise extended out to all the Age of Empires releases and spin-offs, all-in-all selling millions of copies.

Ensemble Studios had a mission “to create great games and a great place to work,” says Bruce Shelley from Ensemble Studios. Bruce Shelley also helped design Sid Meier’s Civilization and Railroad Tycoon with MicroProse prior to his work at Ensemble Studios. Now, however, he’s a bit upset at the closing of Ensemble Studios because they were profitable, created top-quality titles and had a great working environment.

Ensemble Studios, from his perspective at least, was a place you’d go to work and be happy with what you’re doing. When you’re working along nicely and become blind-sided by the news, it’s not surprising he didn’t take it lightly.

“Everyone at our studio was shocked, and I think remains very disappointed that this is going to happen. I believe we thought we were immune to shut-down talk because our published games have done so well and have been so profitable. Plus we felt we had built a really stable (low-turnover), talented, hard-working, and creative team, which is not easy to do. We thought we were among the best studios in the world, and that may be true, but we don’t fit in the future plans of MGS as an internal studio so we’re out.” (ensemblestudios.com)

What’s the future plans for Ensemble Studios? As we’ve stated before, they plan to live on in spirit, within the bounds of a new name and a new game plan. “I believe the spirit and mission of ES will be carried forward in this new company if enough of the key leaders agree to take part, which I expect to happen. There has been no announcement about what the new studio will be working on when it gets going,” says Shelley.

This is a horrible way to have to launch a hot new intellectual property. Usually creating a new title with a building fanbase would lead to excitement, parties and high hopes for the future of the franchise. Instead, people will be dusting off their resume in hopes to continue a life of game development.

Hopefully the leaders will indeed form a brand new company and build brand new hot products with their entire staff intact. Then, take their titles to a different publisher (besides Microsoft) and make some money and fans.

Will Sony Reduce Prices and Heat with 45nm Chips?Will Sony Reduce Prices and Heat with 45nm Chips?

September 22, 2008| schommer| 0 Comment| 4:34 pm

Reportedly we’re going to see smaller 45 nanometer cell processors in 2009 which leads to similar cost savings as we saw in the Xbox 360 hardware. Cost savings appear on the manufacturing side, of course, along with less power consumed by the processor leading to less heat generated by the console.

The Xbox 360 was able to benefit from chip reduction when for stability and overall heat issues, although the stability is still out for debate at the moment. The concept is fairly simple to understand; heat causes problems in closed systems with few fans and a high degree of complex components. Reduce the heat means reducing the overall need to cool and get air flow into the hot little box.

Console hardware is owned by a broad audience, not all of which understand technology and its ability to boil an egg. Consumers toss consoles and their power supplies in closed cases within their entertainment system and restrict air flow further. Any reduction in heat is a good thing for the console developer.

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Distributed Game Development Using ContractorsDistributed Game Development Using Contractors

September 21, 2008| schommer| 0 Comment| 2:17 pm

Gamers around the world have noticed a large trend in the video game industry in the last 15 years, massive growth with massive projects and unbelievable costs, goals and sales. We’ve seen the impossible become achievable in epic projects like World of Warcraft and huge sales figures from Halo 3 but we’ve also seen game titles fall down in a burning wreck.

Each studio tries to beat the next studio with crisp realistic graphics, real time physics engines, life-like explosions all with huge costs. Does it all sound familiar? If you’re a movie buff you’ve probably seen movie studios cranking out the same style of movie, high computer graphic effects with talented high priced actors making longer and longer films.

The only big difference? A game studio hires most of their talent for full time positions and then has to figure out what to do with them when the project ends. Perhaps this explains Microsoft’s effort to remove game studios like Ensemble, Bungie and FASA, it’s all too much to handle when a high budget project ships and time frees up in the studio.

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Little Big Planet – Release Date: October 21Little Big Planet – Release Date: October 21

September 19, 2008| schommer| 0 Comment| 3:08 pm

If there is one time this year to pickup a PlayStation 3, it’s going ot be on October 21st when Sackboy jumps onto the scene with Little Big Planet. You don’t have to be a casual gamer to have a desire to play Little Big Planet and we’re sure to see that in upcoming reviews.

The question really comes down to, will Little Big Planet move consoles off the shelf? In theory, had the console been more reasonably price, you’d probably get a huge pop in sales. As it stands, you’re asking customers to spend above and beyond on a console just to play a 2D-Style platformer. No matter how fun the product is, and it will probably be fun in epic proportions, John Q. Public isn’t going to run out and drop large bills for the game.

Proof of that can be seen in the huge sales increase when Microsoft dropped their pricing structure. Gamers who were not current generation compatible ran out to pickup the console and the shelves went empty. No doubt Little Big Planet will move a few consoles, for those on the edge of PS3 readiness… but it won’t be long lived and it won’t be as epic as this title will.

Popcap’s Feeding Frenzy 2 on Xbox LIVE ArcadePopcap’s Feeding Frenzy 2 on Xbox LIVE Arcade

September 17, 2008| schommer| 0 Comment| 4:06 pm

The place to be, this week, is Xbox Live Arcade (XBLA) as Popcap’s now released Feeding Frenzy 2 on the 360 platform. Xbox Live Arcade has been the go to place for awesome new content brought in high definition on both shrink wrapped box games along with classic casual titles.

Not into casual games? Perhaps your spouse or children are into them! If you’ve got an Xbox 360 and continually consider it a “big boys hardcore console” it’s time to change your perspective because that’s old world thinking. Microsoft, together with Popcap, plans to change how people game on the Xbox 360 console system.

This isn’t Popcap’s first title, many may remember Heavy Weapon on the Xbox 360. This sure won’t be the last!

Read on for full press release details!

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EA and Take-Two Stock Falls FastEA and Take-Two Stock Falls Fast

September 15, 2008| schommer| 0 Comment| 12:58 pm

It’s official, EA has given up their talks with Take-Two and, as a result, the stock of both companies is falling like a stone. While gamers may cheer knowing the Grand Theft Auto and 2K Sports product lines will continue to compete with EA products, share holders are doing a WTF?

Take-Two has had its share of financial difficulties, but nothing shakes up a stock more than a break in discussions when the words acquisition have been spoken. It causes uncertainty and lack of understanding on the part of the game industry and share holders. EA’s stock dropped 2.7% upon opening this morning but has begun to stablize as it’s clear EA isn’t in any financial peril from this breakup in discussion.

Take-Two’s stock, however, is in epic free fall with a 25% decline since the discussions ended. One theory is that, “is taking a huge beating as everyone and their mother tries desperately to sell the shares the figured EA was going to to buy.” (kotaku)

As the game industry gets more competitive, builds bigger bank-roll and becomes a staple entertainment icon there is always more business savvy people getting into the game trying to make a fast buck. In this case, the shareholders obviously aren’t pushing for Take-Two’s future decisions or product launches — this is the reaction of business folks trying to make money.

There is huge risk with block buster 100-million dollar titles and all the crazy hype involved with some of the biggest games in history. They break sales records, smoke box-office numbers and bring new gamers into the industry but it’s all at risk when money gets involved. One bad move and a company making a title like GTA can find themselves in financial peril.

With risk comes reward, but failure is always sneaking up around the corner so watch out!

GTA IV: 46th Best-Selling Game In AugustGTA IV: 46th Best-Selling Game In August

September 12, 2008| schommer| 0 Comment| 9:09 am

Like a washed up superstar, Grand Theft Auto IV continues to drop in NPD figures. This Axl Rose of video games came on strong and sputtered out into oblivion with barely a notice, leaving the spotlight and all hype behind it. This drastic fall may hurt any negotiations “behind closed doors” with Electronic Arts and their constant attempts to take over Take-Two.

Prior to the release of GTA IV we, in our gaming podcast, predicted a huge launch would up the anti against the bids on Take-Two from EA but things didn’t work out exactly as we expected. Although the game has sold 8.5-million units, it might not add any new bargaining power to the back door negotiations.

A game company is only as good as their games. A hit title which dies out quick helps financially guide the future of the company; technically the future isn’t so bright. With the title quickly falling off the top game sales charts we may never see it hit record sales figures to match that of smaller titles. Having one hot title every four years that “breaks records” for a week isn’t a strong weapon against a low bid from a larger publisher.

While EA may not have any record setting “one week” sales titles yet, they do have a consistently strong set of titles which stick on the charts for months with newer titles arriving to take their spot when they fade. The same can be said for a few other notable publishers, Activision and Ubisoft. To survive in the hot game industry, especially with market downturns, one must have a cycle of great games to publish throughout the year consistently year-over-year in order to provide evidence of their financial stability.

Assuming the bid won’t raise for GTA IV, where does that leave Take-Two? Perhaps Take-Two is better off under the umbrella of Electronic Arts after all. The waters are getting more hostile in the industry as companies compete for gamers attention with 100-million dollar titles and casual games and game consoles (read: Wii) start to build a whole new none-gamer-style momentum.

Is Take-Two better off under the EA brand?

Xbox 360 Price Cut Leads To 100-Percent Sales IncreaseXbox 360 Price Cut Leads To 100-Percent Sales Increase

September 11, 2008| schommer| 0 Comment| 12:50 pm

Why release a single block buster game with a two week pop when you can simply lower the price of your console and boost sales by 100%? That’s a question Sony may be asking themselves right now, as Metal Gear Solid 4‘s hype may have lasted years but the sales and console unit sale boots lasted a month.

Gamers show how they feel about costly consoles with their wallet. With 100% increases in sales, it’s clear that many gamers have been holding out from the “next-generation” of consoles because the price was too high. Now, Microsoft can report huge sales numbers this quarter with a special thanks to their price cut. Imagine the sales boost the PlayStation 3 would have if it was competitive in price?

Microsoft could have kept the savings of manufacturing costs to themselves but they chose to pass savings onto the consumers. The increase in unit sales means more households own the product and newly released games will probably see larger spikes now that people have invested in the 360 console.

End result, developers will want to produce games for the Xbox 360 because they’ve got a larger audience and publishers will be less likely to pick Sony as an exclusive because the 360‘s got sway in the market. It might not be a Wii in total sales records but it’s not half bad!

(Thanks, gamasutra)