Sony Should Buy Ubisoft and Here is WhySony Should Buy Ubisoft and Here is Why
Sony’s been putting a lot of effort (read: money) into the PlayStation 3 product line with very little impact in the market. They’ve got this “10 year plan” but haven’t really executed a strong plan for their first two years of said plan. Sony’s plan seems to be “outlive the competition’s technology” while all of its competition stomps on their sales and market share with older and a bit “outdated” products.
Thus far there have been five spins of the PlayStation 3 hardware with price cuts only coming as a result of a “fire sale” of old hardware revisions. Sony, like many, believes the Nintendo Wii isn’t a direct competitor in their space; the outstanding sales of the Wii probably haven’t impacted the PlayStation 3 sales too much. The Xbox 360, however, has definitely cut them deep in all regions of sales.
Microsoft has built some unexpected momentum in Japan with Square-Enix making them a few console seller titles and the price cuts in Europe boosted sales over 200% all while the US continues to buy into the 360 hardware despite its most obvious red-ringing flaws. Microsoft has great partnerships with some fabulous companies, Bungie and Epic for instance, to build them exclusives that move even more 360 units.
Motorstorm is one of the PlayStation 3’s best games, selling over 3-million copies. While, as of January 2008, Halo 3 sold 8.1 million units for the Xbox 360. Now, Metal Gear Solid 4 has sold roughly 3.94 million copies since August of 2008 yet unsubstantiated rumors exist stating MGS4 could make its way to the 360. Combined awesome titles for the PlayStation 3 may not even exceed one of the competitors best selling products; where is the PS3 excitement?

It was April of 2008 when we saw Assassin’s Creed show up on the PC, however in early February the game appeared on Internet pirate sites causing an estimated 700,000 downloads of the pirated copy of the game. The disc-copy manufacturer has assumed responsibility of the issue after finding an employee in possession of one of their copies of Assassin’s Creed at their home.
In an “unexpected” move, Ubisoft has opted to utilize the 1:1 accuracy of the Wii Motion Plus add-on device for the Wii remote in their next Red Steel sequel, currently called Red Steel 2. It may be most gamers consider this an unexpected move because they thought the series would be dead after the first launch title.