Guitar Hero - - Page 2

Led Zeppelin Refuses Master Tracks for Rhythm GamesLed Zeppelin Refuses Master Tracks for Rhythm Games

July 6, 2008| schommer| 0 Comment| 8:13 pm

Rhythm Games such as Rock Band and Guitar Hero will go without original masters of Led Zeppelin because the remaining band members don’t want to see their most valuable possessions in the wrong hands.

For Activision and MTV, original master tracks are the most valuable asset they can get their hands on. Cover bands work well and many do great justice (sometimes better) to the original artist but masters are where it’s at! What if those tracks are ever “lost” while mastering them for a video game?

Page and the crew aren’t looking to take that risk, no matter what Activision and/or MTV is ready to pay for those original tracks. Led Zeppelin is a classic rock band, perhaps stuck in old ways, but they’re lively hood is in those master tracks; it’s the heart of the Led Zeppelin sound.

To Led Zeppelin it’s not worth the risk in losing those masters just go get their songs in a video game.

The band isn’t comfortable with the prospect of granting outsiders access to its master tapes, a necessary step in creating the games. “It ain’t about the money,” Mr. Mensch says. (WSJ)

Can you fault them for the mistrust? Risking everything you’ve worked on since 1968 just to get your product in a video game isn’t an easy decision. Many folks, Aerosmith included, probably see this as a great opportunity to get their songs into the youth, market themselves on a new medium and make a few bucks while doing it. There is definitely going to be some ego involved with being able to see your songs grow on a brand new rock medium, but not everyone thinks the same.

To some artists, music isn’t all about marketing and popularity. To each his own, but it’s upsetting to know we won’t be rocking out to any classic Led Zeppelin with a wailing Robert Plant and beating the drums like one of the most respected drummers in the industry: John Bonham.

Guitar Hero: On Tour – 300K Units SoldGuitar Hero: On Tour – 300K Units Sold

July 3, 2008| schommer| 0 Comment| 3:30 pm

The little DS title Guitar Hero: On Tour arrived with a hand-held attachment for playing guitar on the go. Some reviewers found it cramped, annoying and too damn small to really feel any comfort. Other reviews found it exciting, fresh and a break from standard DS games.

Reviews aside, 300,000 people are willing to bet money that the DS title was going to rock the house. The concept hit the mark for the DS because the game system is for on the go “touch and feel” style games; Guitar Hero: On Tour is definitely a touch and feel game.

Although we’ve not played it, we’re not too surprised that 300k people purchased the title, considering the install base for the Nintendo DS device itself. With such a large install base, even if only 25% of the target audience buys into the product they’ll be rolling in the dough.

Will this inspire a Rock Band style ‘drum game’ for the future from the Activision competitors or was this nothing but a fluke?

(Thanks, GameSpot)

Guitar Hero: Aerosmith Hit’s the ShelvesGuitar Hero: Aerosmith Hit’s the Shelves

July 2, 2008| schommer| 0 Comment| 12:44 pm

Guitar Hero: Aerosmith is out, gamers rejoyce. Reviews show the game being “so so” in terms of value and total experiences. GameSpot gave it a 7.0 out of 10 saying it’s a bit short, 41 songs instead of the typical 70+ from other Guitar Hero games… but you’re still paying full price.

They’re also saying Guitar Hero: Aerosmith is easier, which is great for the non-hardcore players. For those uberskills shown off in so many youtube video’s, you’ll probably wanna stick to Guitar Hero III. IGN ranked it a 7.6 out of 10, with much of the same issues as other review sites have found: lots of “the same” in this title only with Aerosmith songs instead of a variety, a bit easy and only attractive to those that like Aerosmith.

If you’re a huge Aerosmith fan, this game goes without saying. If you’re looking for additional guitar tracks to rock out on, again, not a bad selection. If you’re looking for the next great rock and role gaming experience, this isn’t worth the cash it seems.

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McFarlane Toys Makes Guitar Hero Action FiguresMcFarlane Toys Makes Guitar Hero Action Figures

June 26, 2008| schommer| 0 Comment| 8:10 pm

Activision has decided to take Guitar Hero to the next level: Action Figures. This is a great move for the company, striking the iron while it’s hot! The Guitar Hero and Rock Band franchises are growing in intensity while big blockbuster titles like GTA IV are waning in sales and profit.

Pretty soon you and your children can purchase action figures in the liking of Guitar Hero, would you consider this or is it just a gimmick?

McFARLANE TOYS ANNOUNCES PARTNERSHIP WITH ACTIVISION
TO PRODUCE GUITAR HERO(tm) ACTION FIGURES

TEMPE, Ariz. ~ McFarlane Toys announces a partnership with Activision, Inc. (Nasdaq: ATVI) to produce action figures from the hit video game franchise, Guitar Hero®. The first line is expected to hit store shelves this fall.

The hugely popular Guitar Hero franchise delivers the ultimate guitar-bending experience and enabling aspiring axe-shredders everywhere the chance to Unleash Their Inner Rock Star. Featuring a wide variety of music spanning five decades, the franchise is highlighted by countless original recordings from many of the most beloved artists of all time.

Represented in the first line of action figures are four of the Guitar Hero game’s most popular characters:

JOHNNY NAPALM
AXEL STEEL
LARS ÜMLAUT
GOD OF ROCK

“We have very recently begun creating toys based on video games,” says McFarlane Toys CEO Todd McFarlane. “With Activision, we get to work on arguably one of the biggest video game franchises out there, and capitalize on the wide-ranging demographic that encompasses this game.”

Each figure has 15-18 moving parts. Additionally, a unique guitar is included with each character that is removable and interchangeable with the other figures. Each figure also comes with a sculpted Guitar Hero logo base.

McFarlane Toys’ 6-inch action figures retail for $10-$15.

Visit www.SPAWN.com for updates and the all the latest and to-the-minute news.

About McFarlane Toys
Grammy-and Emmy-winning producer/director Todd McFarlane, creator of Spawn and the founder of SPAWN.com, is the force behind McFarlane Toys, one of America’s top action figure manufacturers. With an eclectic array of movie, TV and music licensing tie-ins – as well as the officially licensed teams of the NFL, NBA, MLB and NHL, McFarlane Toys has become a leader and redefined the standards within the action figure industry. For complete information on this pop-culture powerhouse, visit SPAWN.com.

About Activision, Inc.
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $2.9 billion for the fiscal year ended March 31, 2008.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company’s website, www.activision.com.

End of 100 Million Dollar Games?End of 100 Million Dollar Games?

June 25, 2008| schommer| 0 Comment| 10:11 pm

Gigaom had a great writeup about how Grand Theft Auto IV marks the end of “next generation” as we know it, stating, in more words or less, the game is a failure. GTA: San Andreas sold 21.5 million copies during its time on the shelf while GTA IV has sold roughly 9 million copies as of June 7th.

Granted, the game is still on the shelves and will still get sales, but the mass of “hardcore gamers” have had their fill and either purchased it or will not. The end result? A huge tapering of sales numbers for the graphically impressive game. Take-Two spent USD $100 million to develop the game which had great opening sales records but has gone down drastically since.

Imagine the title gains them USD $30.00 per sale in profit (considering distributors get the game for roughly USD $45 to $48.00 USD), taking into account shipping of the product, marketing and all the materials that go into producing a copy, they’d have to sell a large quanity of game titles to break even, which I think they have done.

Nobody is in this industry to break even. A block buster title should make block buster profits, right? Else, why bother to spend the 100-million when a Wii title can double or triple the profits with six months of development?

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