PopCap: Casual Gaming in AsiaPopCap: Casual Gaming in Asia
PopCap will try their luck in the Asian market for casual games. The US market and the Asian market are clearly different and have different likes and dislikes when it comes to video games, this can be seen in the division between the US first-person-shooter genre running wild and the success of FPS franchises in Japan (a great example being the Xbox 360 console).
Many eastern style games have a casual feel to them and PopCaps going to see how they’re feeling about titles like Zuma, Chuzzle, Peggle and Bejeweled. James Gwertzman, their new Asia/Pacific VP says, “This is the opportunity of a lifetime.” He believes success will be the result of this endevor.
What do you think, Asia/Pacific, ready for US casual games?