Rumor: Xbox 360’s New 60GB Model

The latest and greatest rumor on the Net brings back old rumors and spreads them with new rumors. The Xbox 360 will be getting a price drop on their 20GB model because they’re going to release a new 60GB model to replace it.

So, in essence, the price drop is just to move consoles off the shelves to make room for one of greater disk capacity. With all these Rock Band style games arriving, each with full song downloadable content (DLC), we’re going to need bigger disks! However, we don’t all want to invest in the 120GB Xbox 360.

Ars Technica says this information comes from a reliable source. Reliable source or common sense? The idea of dropping the Xbox 360 Pro down to a price that’s only USD $20.00 away from their lower model seems a bit rediculous if the original rumor is considered true. DLC is growing, disk capacity is becoming a bigger issue and finding manufacturers to build older 20GB disks is going to get tougher as months tick by.

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The Xbox 360 price drop rumors flow like water and it’s all but officially been announced at this point. What about PlayStation 3 and their price? No.

Nobuyuki Oneda, the Sony’s chief financial officer said, “our plan is not to reduce the price. Our strategy is not to sell more quantity for PS3 but to concentrate on profitability.” (gamespot) This makes complete sense coming from their chief financial officer, as their motivation is to make money, not lose it.

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So far we’ve seen very few “need to have” games for the PlayStation 3 console while Xbox 360 continues to build a substantial library and Wii continues to break sales records for apparently no reason. When a game publisher has to decide on a platform to launch a new game, why would they choose the one that doesn’t care to be competitively priced in the market? The one that doesn’t care about quantity of sales?

Sony intends to reverse the entire razor blade philosophy where one sells a cheap razor and charges users for the blades over and over again. Their take on this concept is to sell really expensive razors and put out small half-quality blades. Is that a good market strategy at this point?