PlayStation 3: Not About Quantity, About Profitability

The Xbox 360 price drop rumors flow like water and it’s all but officially been announced at this point. What about PlayStation 3 and their price? No.

Nobuyuki Oneda, the Sony’s chief financial officer said, “our plan is not to reduce the price. Our strategy is not to sell more quantity for PS3 but to concentrate on profitability.” (gamespot) This makes complete sense coming from their chief financial officer, as their motivation is to make money, not lose it.

The question remains, how will they actually make money if they’re no longer in the race for competitive market prices? Considering game licensing must Net them some amount of profit Sony’s idea seems to be the exact opposite of their original PlayStation method: saturate the market and sell them all games.

So far we’ve seen very few “need to have” games for the PlayStation 3 console while Xbox 360 continues to build a substantial library and Wii continues to break sales records for apparently no reason. When a game publisher has to decide on a platform to launch a new game, why would they choose the one that doesn’t care to be competitively priced in the market? The one that doesn’t care about quantity of sales?

Sony intends to reverse the entire razor blade philosophy where one sells a cheap razor and charges users for the blades over and over again. Their take on this concept is to sell really expensive razors and put out small half-quality blades. Is that a good market strategy at this point?

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wiimotionplusThe Wii Motion Plus is going to be bundled with Wii Sports Resort, a title that’s obviously playing off the biggest Wii hit Wii Sports. Latest reports are showing the game title missing from the upcoming release lists, so, it’s not too far fetched to assume the hardware will be delayed along with the game, considering this was the first game to rely on the Wii Motion Plus hardware.

The delay is rumored to be due to a few problems with the Wii Motion Plus, more than likely during the final stages of testing the prototype products. In Nintendo’s defense, they’re usually very good about due diligence when it comes to producing hardware and software, taking the time that is needed to get something into the customers hands that’s acceptable quality. All eyes are on Nintendo with the Wii Motion Plus because people see this as the final “fix” to make the Wii controller do everything it was promised to do.

While Nintendo doesn’t see the original controller as broken (nor do the millions of customers buying them everyday), this new hardware should make it more sensitive for games that require perfect movement… games like Wii Sports Resort?

At this point we’d expect to hear news of a slight delay by Nintendo soon. We’d rather see it arrive late than utterly broken and useless.

(Thanks, Kotaku)

PlayStation 3’s Wireless Keyboard AttachmentPlayStation 3’s Wireless Keyboard Attachment

This is a prototype of the keypadSony’s done it, they’ve announced a wireless keyboard adapter to plug onto the stock PlayStation 3 controller. This isn’t the first time we’ve heard of this, Microsoft pushed out a keyboard for their Xbox 360 controller last year to provide faster chat abilities and, overall, smooth the interface when needing to type.

Now, Sony’s following up with a few more advancements, “the wireless keyboard also features a touchpad mode to allow for mouse input. David Reeves, president of SCEE, said that this touchpad control mode may be used in future game development.” (kotaku)

Is there any chance our next-generation consoles will be more “PC like” out of the box? With these complex user interfaces featuring web browsers, online marketplaces and areas to enter your credit card information (and addresses) you’re really heading towards needing this type of interface. Now, they’re all starting to include chat and messenger services making it more important… if it catches on.

Perhaps the next console hitting the market will come with a keyboard as an in-the-box solution. Please note, the above image is Sony’s prototype image.