The Xbox 360 price drop rumors flow like water and it’s all but officially been announced at this point. What about PlayStation 3 and their price? No.
Nobuyuki Oneda, the Sony’s chief financial officer said, “our plan is not to reduce the price. Our strategy is not to sell more quantity for PS3 but to concentrate on profitability.” (gamespot) This makes complete sense coming from their chief financial officer, as their motivation is to make money, not lose it.
The question remains, how will they actually make money if they’re no longer in the race for competitive market prices? Considering game licensing must Net them some amount of profit Sony’s idea seems to be the exact opposite of their original PlayStation method: saturate the market and sell them all games.
So far we’ve seen very few “need to have” games for the PlayStation 3 console while Xbox 360 continues to build a substantial library and Wii continues to break sales records for apparently no reason. When a game publisher has to decide on a platform to launch a new game, why would they choose the one that doesn’t care to be competitively priced in the market? The one that doesn’t care about quantity of sales?
Sony intends to reverse the entire razor blade philosophy where one sells a cheap razor and charges users for the blades over and over again. Their take on this concept is to sell really expensive razors and put out small half-quality blades. Is that a good market strategy at this point?
Microsoft’s fast to push out their press release, probably hoping to overshadow any reports Sony may be releasing for sales numbers. At this point, we’ll have to believe their press release as fact until someone proves it otherwise; Microsoft would hate to be caught in a lie. Unfortunately, NPD figures aren’t collected in Europe so we have to wait for all the other metric gathering companies to release final December 2007 figures.
E3’s PlayStation 3 press release really started with Resistance 2. They show off a good deal of battle footage against a 300 foot leviathan in the middle of a crumbling city. The game definitely cries “scale” in terms of epic battles, monsters and emotional feel.
0 thoughts on “PlayStation 3: Not About Quantity, About Profitability”