Is This The Golden Age of Gaming?

Entertainment Software Association (ESA) president Michael Gallagher called this the “Golden Age of Gaming” during his E3 keynote address. Calling out innovators like Nintendo who have “helped revolutionize our industry” and Sony’s Home initiative.

The keynote fell on the ears of fifty or so people who filled the large room awaiting his talk. Gallagher believes we’re in some of the best years of the gaming industries life based on… sales figures, technology and innovation?

If we’re in the Golden Age of Gaming we might as well pack it in now. Text book definitions of the phrase are defined as “the first and best of the four ages of humankind; an era of peace and innocence that finally yielded to the silver age.”  Or, “the most flourishing period in the history of a nation, literature, etc.” (dictionary.com)

By that definition, we’ve seen the best to come and everything from here is downhill. When a person retires from work they’re often said to have reach the “golden age” of their career. Is this the correct message to be sending to the industry? That we’ve done it all and now it’s time to sit and relax.

In terms or progress it seems we’ve only just begun to realize the potential of the growing industry. We’ve learned there is a place for intense graphical games and fully interactive motion-sensitive product lines and accessories. We’ve broken the mold on game controller designs with the Wii controller, Wii Fit, Rock Band, Guitar Hero and keypad controllers like the 360 attachment.

Nothing has been perfect or “at peace” in the industry. Nintendo is releasing the Wii Motion Plus accessory to increase their sensitivity in their games and, overall, fix the limitations of their Wii controller. Sony continues to work on scaling and global presence in Home while Microsoft continues to update their Xbox Live solution with new creative community features, not mention the failure rate on the 360.

The console realm is far from perfect and the PC gaming realm is an ever growing technological race of bleeding edge graphic cards and powerhouse processors. PC’s and consoles shrink their technology, conserve power with new advances and are still learning how to handle multi-core designs. How is this the golden age of gaming when we’ve not yet found our true potential?

Sony has said they’re working on a 10-year game plan and you can only “imagine” what the PS3’s going to have for gaming titles in two or three years. They’re jazzed for the upcoming 2009 and beyond; if this was truly the golden age of gaming we’d all be sitting back sucking on grapes handed to us on golden platters by servants.

For Gallagher to even suggest we’ve hit our full potential shows he’s not looking at the big picture. Perhaps he meant E3 has hit its golden age?

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“We have heard your requests over the past months and here is our plan for The Sims 3,” Sims development head Rod Humble stated on the official website. “The game will have disc-based copy protection – there is a serial code just like The Sims 2. To play the game there will not be any online authentication needed. (casualgaming.biz)

We wonder, did they do this primarily because of the Spore revolt or because the demographic for The Sims is even more casual than that of Spore? Casual gamers expect a casual experience from install to un-install because they don’t want to be hassled with silly copy protection. Or, perhaps casual games like The Sims is less likely to be hacked because it’s not a “hardcore” game?

We’re sticking with the thinking that this is a “good faith” jesture to the gamers for how they “rocked the vote” on the last title as The Sims is one of the best selling series on the PC gaming platform. Lots of sales with lots of fans, why interrupt that momentum with ugly DRM whiplash?

Robbie Bach says: There Will Be Multiple VictorsRobbie Bach says: There Will Be Multiple Victors

It’s amazing to think we’re in our third year of “next generation” console bliss. Three years have passed since the first Xbox 360 shipped, for good or bad, and it’s time to start thinking about the future.

Or is it?

Bobbie Bach, Microsoft Entertainment and Devices president, seems to believe this generation of consoles will expand out further than the typical four-year release cycle. Perhaps because the console developers have invested so much money in defeating each other in the market and making their console “number one” in the eyes of their investors.

Bach does not believe we’re cresting on the current generation, that is for certain, and we’ve yet to hear any hype over a new next-generation console from Microsoft. They were the first to market so, theoretically, they should be the first in the next-generation as well, right?

Their move to be number one was really a strategic attack which has paid out well, leading them above the past domination of Sony and Nintendo before it. However, they are holding strong with the Xbox 360 and there might be cause to sit tight and let this generation playout before bringing in another piece of hardware.

Bach stated that he believes consoles today are competing at different levels than ten years ago. There isn’t one clear winner, there isn’t one dominating console. There will be victors in different areas of the industry; casual consoles, top game sellers, best graphics and others. It’s not about sheer “units sold” it’s more about being profitable and building a community around your hardware, see Xbox Live as a great example.

Next generation will be full of fantastic new features, ways to connect and crazy hardware specifications, no doubt, but… for many of us, it will take years before we forget the pain and suffering we paid shipping our dead Xbox 360’s back to Microsoft for repairs. Would you be willing to buy into their next generation as their first customer?

(Thanks, 1up)

Trials of a World of Warcraft Player: Entry ThreeTrials of a World of Warcraft Player: Entry Three

“Gold Rush”

It’s amazing how economies thrive on virtual worlds like Azeroth. One can buy and sell wares at an auction house to bring in money and spend money. Unfortunately, on my return back to Azeroth after a large siesta from the virtual world, many things seem to have changed… it costs an arm and a leg for almost everything. Perhaps the Burning Crusade expansion has set a new level of cost?

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With Burning Crusade we saw basic quests tossing around gold as if it were common place. A character would save up thousands of gold for mounts and then horde the gold as if it were precious until they realized it was nearly infinite in supply and would start passing it around their guild or to other low level characters in their account. The end result, a low level character can go into the auction house with 100 gold in hand and buy whatever they need for basic materials no matter the price.

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Perhaps, over time, Blizzard will create a platinum piece to replace the common nature of the gold as it depreciates in value. Although that’s said more in jest, it’s unfortunate that brand new gamers to this MMORPG won’t be able to take full advantage of the auction house as they could years ago with the influx in gold deposits.