Will Wright is Right: E3 is Dead

Imagine that, a well known game developer finally says what everyone has been thinking, “it’s the walking dead.” Will Wright, famous for TheSims, SimCity and upcoming Spore believes E3 is in a state now where we’ll never see the old E3 and we’ll never accept the slimmed down anorexic thing we’re getting now.

End result is simple: it’s time to move on and create a new event and begin our arms race anew. Or, bring a version of the Game Convention over here from Europe and allow a new convention group to see what they can do with it, booth babes and all.

It’s hard to argue with the sheer amount of money that was spent to “compete” at a PR level with each major publisher and console maker. However, allowing E3 to die and starting a brand new design means people will be able to think ahead of “what’s to come” before re-igniting the exact same brand under a new name. We need something as exciting and invogorating without the massive hommoraging of cash.

(Thanks, GameStooge)

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This year’s E3 should be interesting as we head back to the no holds barred approach to gaming conferences. While E3 tried to go all PG for the last few years, it’s time to get back to the serious business of hype-o-rama. Microsoft’s on board with it and plans to “break the bank” in terms of hypesville.

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“[It’s] very exciting, because there’s a lot of stuff on the docket and maybe we’ll break the bank a little bit and talk about things that are further out, which will hopefully get the community excited.”

Microsoft continues to hammer home big announcements at the E3 events even while in the ho-hum lull of the past few E3 events. Last year they nailed Sony with the Final Fantasy XIII announcement and hyped up the New Xbox Experience. What are they going to pull out this year now that we’ve seen Gears of War 2 and have a pulse on some of their Halo ideas?

They’re talking about hyping games further down the pipeline, perhaps to keep people jazzed about what the future holds even in these economic down times. It’s important to keep gamers focused on what is to arrive on the 360 so they don’t sway towards the opposing consoles in moments of doubt.

Of course, this begs the question, will Sony pull out even more hype? Will Nintendo continue to give mediocre showings with “I told you so” sprinkled in their message? Only time will tell.

(Thanks, Eurogamer)

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