Will Wright is Right: E3 is Dead

Imagine that, a well known game developer finally says what everyone has been thinking, “it’s the walking dead.” Will Wright, famous for TheSims, SimCity and upcoming Spore believes E3 is in a state now where we’ll never see the old E3 and we’ll never accept the slimmed down anorexic thing we’re getting now.

End result is simple: it’s time to move on and create a new event and begin our arms race anew. Or, bring a version of the Game Convention over here from Europe and allow a new convention group to see what they can do with it, booth babes and all.

It’s hard to argue with the sheer amount of money that was spent to “compete” at a PR level with each major publisher and console maker. However, allowing E3 to die and starting a brand new design means people will be able to think ahead of “what’s to come” before re-igniting the exact same brand under a new name. We need something as exciting and invogorating without the massive hommoraging of cash.

(Thanks, GameStooge)

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Once upon a time, Activision Blizzards CEO Bobby Kotick kicked a few franchises to the curb: Riddick and Ghostbusters. No doubt, this was a result of the Activision and Blizzard merger requiring some resources to the merged together while others were cut from the lineup. Phil Harrison, the new big suit at Atari/Infogrames has raised these little birds from the ashes with a dream to build them into 100-million dollar franchises.

While Bobby Kotick said the titles, “don’t have the potential to be exploited every year on every platform with clear sequel potential and have the potential to become $100 million dollar franchises,” Phil Harrision sees it as a personal challenge to prove him wrong.

“What Bobby, perhaps unhelpfully said, was that those games were franchises which wouldn’t make $100m of revenue and generate sequels. If that’s his benchmark, then fine — and we’d love to aspire to the same benchmarks. But you know what? I would love to turn Ghostbusters into a $100m franchise, just to prove him wrong.” (1up)

In many ways, this is the difference in attitudes from a large firm compared to a smaller firm with strong goals and a vision for success. Activision Blizzard is big now, perhaps the biggest publisher in the industry, they can’t be bothered with minuscule 80-million dollar franchises. Others, like Atari, strive to take a title from nothing to something of greatness. Granted, Atari’s failed in a lot of franchises, but with their new ex-Sony executive behind the helm things could turn around and this might be the first step.

Most of the best game franchises in existance today started from nothing but a dream. Big publishers don’t have time to dream, they’re too busy making money off the fanboys of their current franchises.

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This week’s news items include:

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  • Domains for Mad Max videogames registered by Warner Bros.
  • Report: Xbox 720 not always online, doesn’t block used games, supports backwards compat
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Gamers can read Jordan’s “Death of Handheld Gaming” article here.

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The Question of the Week: “What gaming activities do you no longer do?”