Imagine that, a well known game developer finally says what everyone has been thinking, “it’s the walking dead.” Will Wright, famous for TheSims, SimCity and upcoming Spore believes E3 is in a state now where we’ll never see the old E3 and we’ll never accept the slimmed down anorexic thing we’re getting now.
End result is simple: it’s time to move on and create a new event and begin our arms race anew. Or, bring a version of the Game Convention over here from Europe and allow a new convention group to see what they can do with it, booth babes and all.
It’s hard to argue with the sheer amount of money that was spent to “compete” at a PR level with each major publisher and console maker. However, allowing E3 to die and starting a brand new design means people will be able to think ahead of “what’s to come” before re-igniting the exact same brand under a new name. We need something as exciting and invogorating without the massive hommoraging of cash.
(Thanks, GameStooge)
The deal has been done, you can now officially call the company Activision Blizzard. Sure, the name is sorta lame but it does cover the bases… they’re Activision and they’re Blizzard; surely neither company wanted to lose their lively hood and branding.