Starcraft 2: A 2009 Release Schedule

If you thought you’d be getting a release of Starcraft 2 for the holiday of 2008 you’ll be upset at the news. The heavily awaited RTS title Starcraft 2 will be arriving sometime in 2009. The original title arrived in 1998 but we’re not going to see the first sequel until sometime next year, amazing people even remember the game after eleven years, right?

Activision Blizzard hardly makes a game we’d forget. The reason we all have fond memories of Starcraft, Warcraft and Diablo is due to the craftsmanship that goes into the game titles (and a bit of the marketing). The developers take their time to hand craft and test a solid product, which is reason alone to see a release next year rather than in this one.

“Next year’s offerings from Activision Blizzard should include highly anticipated PC strategy title StarCraft II, the sequel to one of the world’s most enduringly popular games.” (starcraftwire.com)

It won’t make the 2008 holiday schedule, making us wonder if it’s a 2009 holiday schedule. Although Activision Blizzard doesn’t need to time their games for the biggest sales seasons it doesn’t hurt to push the title out when gamers are actively looking for new blockbusters.

Personally, we’d love to see a Spring/Summer release time frame to give us something to fill the void, but we’re sure Activision’s marketing team has plans revolving around money than a few gamers personal preferences. Regardless to the launch time we’re at least privvy to the knowledge that it’s coming next year.

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Phil Harrison’s Building a 100 Million Dollar FranchisePhil Harrison’s Building a 100 Million Dollar Franchise

Once upon a time, Activision Blizzards CEO Bobby Kotick kicked a few franchises to the curb: Riddick and Ghostbusters. No doubt, this was a result of the Activision and Blizzard merger requiring some resources to the merged together while others were cut from the lineup. Phil Harrison, the new big suit at Atari/Infogrames has raised these little birds from the ashes with a dream to build them into 100-million dollar franchises.

While Bobby Kotick said the titles, “don’t have the potential to be exploited every year on every platform with clear sequel potential and have the potential to become $100 million dollar franchises,” Phil Harrision sees it as a personal challenge to prove him wrong.

“What Bobby, perhaps unhelpfully said, was that those games were franchises which wouldn’t make $100m of revenue and generate sequels. If that’s his benchmark, then fine — and we’d love to aspire to the same benchmarks. But you know what? I would love to turn Ghostbusters into a $100m franchise, just to prove him wrong.” (1up)

In many ways, this is the difference in attitudes from a large firm compared to a smaller firm with strong goals and a vision for success. Activision Blizzard is big now, perhaps the biggest publisher in the industry, they can’t be bothered with minuscule 80-million dollar franchises. Others, like Atari, strive to take a title from nothing to something of greatness. Granted, Atari’s failed in a lot of franchises, but with their new ex-Sony executive behind the helm things could turn around and this might be the first step.

Most of the best game franchises in existance today started from nothing but a dream. Big publishers don’t have time to dream, they’re too busy making money off the fanboys of their current franchises.