Toy’s R Us Find’s Wii Profitable

The success of the Nintendo console, the Wii, has proven to change the industry in many new and creative ways including reinvigorating slow product sales at Toys R Us. “The company went from a loss of $42 million at the same time last year to a profit of $13 million for the three months ended August 2nd,” says Gamasutra who spoke with CEO Gerald Storch.

Revenue was up 6.3%, in part, thanks to the Nintendo and its hot moving Wii and Wii Fit products. While Nintendo struggles to supply enough units for the strong demand, Toys R Us has no problem emptying their stores of any hardware they receive.

Months after the Wii launch we witnessed parents waiting in lines before the store opens just to see if they had Wii’s arrive for the opening. Although we’re sure it was a hassle to answer the phones with the typical response, “no, we’ve got no Wii’s in stock,” the long term plan has proven successful.

Have you finally managed to get yourself a Wii? Did you pick it up at Toys R Us?

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Post

Episode 508: MarriageEpisode 508: Marriage

TJ announces his nuptials the previous week, finally marrying his live-in girlfriend of 10 years. All that, and many parables that had to be cut from the podcast lest it last 90 minutes.

That said, there’s plenty of news this week:

Let us know if you spent $50,000 on a virtual spaceship.

Episode 519: Red Dead ArrivalEpisode 519: Red Dead Arrival

Jonah and TJ finally got to play Red Dead Redemption 2, and discuss how great it is and how disappointing it is at the same time. Great and disappointing can also describe the Gaming Flashback with 2008’s Mirror’s Edge, along with its awesome theme song, which Jonah is addicted to.

The news this week includes:

  • Nintendo recommits to “keep the business going” for 3DS
  • Capcom has “high expectations” for Devil May Cry 5 and Resident Evil 2
  • Pachter: Red Dead Redemption 2 coming to PC in April

Let us know if you’ve been playing Red Dead Redemption 2.