Toy’s R Us Find’s Wii Profitable

The success of the Nintendo console, the Wii, has proven to change the industry in many new and creative ways including reinvigorating slow product sales at Toys R Us. “The company went from a loss of $42 million at the same time last year to a profit of $13 million for the three months ended August 2nd,” says Gamasutra who spoke with CEO Gerald Storch.

Revenue was up 6.3%, in part, thanks to the Nintendo and its hot moving Wii and Wii Fit products. While Nintendo struggles to supply enough units for the strong demand, Toys R Us has no problem emptying their stores of any hardware they receive.

Months after the Wii launch we witnessed parents waiting in lines before the store opens just to see if they had Wii’s arrive for the opening. Although we’re sure it was a hassle to answer the phones with the typical response, “no, we’ve got no Wii’s in stock,” the long term plan has proven successful.

Have you finally managed to get yourself a Wii? Did you pick it up at Toys R Us?

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Post

Episode 627: Them New World BotsEpisode 627: Them New World Bots

The hottest new MMO is out, New World, and it’s been dominating the news this week, along with other MMOs.

  • New World bots flood fishing spots, so players bring boars to kill them
  • Offline version of MMO Dragon Quest 10 hits Japan in February
  • Metroid Prime 3 developer reveals scrapped open world plans
  • Sora revealed as the final Super Smash Bros. Ultimate DLC fighter
  • Wasteland 3‘s final DLC is out now

Let us know what you think on the Facebook page here.

VGRT Gaming Podcast 217: Pre-E3 ShowVGRT Gaming Podcast 217: Pre-E3 Show

The TD Gaming Podcast and Videogame Roundtable merge, as Jonah Falcon introduces VGRT regular Jordan Lund to his new listeners, as the VGRT Gaming Podcast is born.

The podcast is a little rushed, however, as E3 approaches, giving the duo only some time to discuss the eventful past week, which includes the following news:

For this podcast, this Question of the Week is, “What game do you want to learn about the most at E3” Of course, by the time the next podcast is launched, that question will probably be satisfied. As for Reader Feedback, we didn’t have time to answer it, but we will respond to it next week!

Episode 377: Bronies, Welcome!Episode 377: Bronies, Welcome!

This week’s podcast begins on a sorrowful note, as since in the past week guest host Andrew Yoon (who co-hosted episode #374) passed away after drowning during a trip to Texas, while Jonah and Paul eulogize him.

No Gaming Flashback this week, but plenty of news items:

  • League of Legends tourney places limit on LGBT players
  • SOE acquired, becomes Daybreak Game Company
  • Nintendo wants to make a comeback with cheaper software
  • EA exec: “Our games are actually still too hard to learn”

This week’s Question of the Week: “What videogame do you still get emotional about?”