Toy’s R Us Find’s Wii Profitable

September 11, 2008September 11, 2008| schommerschommer| 0 Comment| 12:38 pm
Categories:

The success of the Nintendo console, the Wii, has proven to change the industry in many new and creative ways including reinvigorating slow product sales at Toys R Us. “The company went from a loss of $42 million at the same time last year to a profit of $13 million for the three months ended August 2nd,” says Gamasutra who spoke with CEO Gerald Storch.

Revenue was up 6.3%, in part, thanks to the Nintendo and its hot moving Wii and Wii Fit products. While Nintendo struggles to supply enough units for the strong demand, Toys R Us has no problem emptying their stores of any hardware they receive.

Months after the Wii launch we witnessed parents waiting in lines before the store opens just to see if they had Wii’s arrive for the opening. Although we’re sure it was a hassle to answer the phones with the typical response, “no, we’ve got no Wii’s in stock,” the long term plan has proven successful.

Have you finally managed to get yourself a Wii? Did you pick it up at Toys R Us?

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Post

Episode 411: We Are Experiencing Technical DifficultiesEpisode 411: We Are Experiencing Technical Difficulties

This podcast is delayed due to unforeseen circumstances, but there’s plenty of banter between Jonah and Scott, and 30 minutes of the podcast were removed to be aired as an outtakes at some point. Oh, and there’s plenty of cursing and NSFW content in this particular podcast, so be warned.

The news includes:

  • Starbreeze announces it’ll build a VR arcade venue in Los Angeles
  • Mighty No. 9 unexpectedly delayed by Comcept
  • Nintendo NX set to be new face of Nintendo with busy 2016 planned
  • Five Nights at Freddy’s World pulled from Steam

Let us know what you think.

Read MoreRead More

Bioshock PS3: Later But BetterBioshock PS3: Later But Better

Bioshock arrived on the Xbox 360 almost August of 2007, about one year from this month. It’s set to arrive on the PlayStation 3 in October of 2008, over one year after the Xbox 360 version. Is it too late?

For those that have decided to buy a PlayStation 3 and hold out on the Xbox 360, it will be their first time with full access to the Bioshock title. For everyone else, it’s the same game with prettier graphics and a slight update in difficulty.

Bioshock was well received by both reviewers and video game players last year, will this be a repeat or simply sit on the shelf begging to be played? Bioshock sold 490,900 copies the month of its original release, we’d love to know if it can do it twice.

Kotaku is reporting that “they’ve instead decided to cut off pretty much all of your ammo, leaving you in many instances to pick up a gun with a single bullet in it. It’ll also jack up the price of plasmids, reduce the amount of health vita chambers give you and just generally make the game, oh, impossible.”

Harder, prettier graphics but … too late?

Read MoreRead More