Toy’s R Us Find’s Wii Profitable

The success of the Nintendo console, the Wii, has proven to change the industry in many new and creative ways including reinvigorating slow product sales at Toys R Us. “The company went from a loss of $42 million at the same time last year to a profit of $13 million for the three months ended August 2nd,” says Gamasutra who spoke with CEO Gerald Storch.

Revenue was up 6.3%, in part, thanks to the Nintendo and its hot moving Wii and Wii Fit products. While Nintendo struggles to supply enough units for the strong demand, Toys R Us has no problem emptying their stores of any hardware they receive.

Months after the Wii launch we witnessed parents waiting in lines before the store opens just to see if they had Wii’s arrive for the opening. Although we’re sure it was a hassle to answer the phones with the typical response, “no, we’ve got no Wii’s in stock,” the long term plan has proven successful.

Have you finally managed to get yourself a Wii? Did you pick it up at Toys R Us?

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Post

Microsoft Claims EMEA Holiday Sales VictoryMicrosoft Claims EMEA Holiday Sales Victory

Microsoft is reporting their European sales are the best they’ve seen in the history of Xbox 360 sales. They’re claiming the sales are double what they were in the 2007 holiday season. They are saying 8-million consoles have been sold to date in Europe, the Middle East and Africa (EMEA).

Microsoft’s fast to push out their press release, probably hoping to overshadow any reports Sony may be releasing for sales numbers. At this point, we’ll have to believe their press release as fact until someone proves it otherwise; Microsoft would hate to be caught in a lie. Unfortunately, NPD figures aren’t collected in Europe so we have to wait for all the other metric gathering companies to release final December 2007 figures.

Sony could, in fact, see a doubling of their sales figures as well, we’ll have to wait and see.

(more…)

Gaming Flashback: Yo! NoidGaming Flashback: Yo! Noid

Yo! Noid was a commercial opportunity for Domino’s Pizza developed by Capcom. This retro style game revolved around Domino’s Pizza claymation style mascot, the Noid, as he adventures through fourteen stages of side scrolling action.

The game sound was much like any other 8-bit action platformer. It reminded me of the original Teenage Mutant Ninja Turtles for the Nintendo Entertainment System, not the cool arcade one. Minus the turtles, Yo! Noid is a battle against Mr. Green, the Noids evil duplicate, a concept used in so many games; remember Shadow Link?

Unlike Link, Noid lost a life when he hit an enemy similar to the Super Mario Bros. style platformer but with a Yo Yo weapon. You could also gather smart-bomb type scrolls to clear the screen of all enemies, another classic side scroller arcade recipe. Yo! Noid brought nothing to the table in terms of uniqueness and relied on the standard recipe of side scrolling conflict.

This retro game may be one of the first true “total conversion mods.” Later we’d see Counter Strike born out of the Half-Life engine and way before that, Noah’s Ark 3D built out of the Wolfenstein 3D engine. Yo! Noid was a re-creation of the game Kamen no Ninja Hanamaru. Oddly enough, Yo! Noid was probably more well known than its forefather game because Capcom didn’t release Kamen no Ninja Hanamaru in the United States. Instead, we got Yo! Noid and a $1.00 off coupon on the back of the manual so we can get ourselives some Domino’s Pizza.

Although a few of us may recall Yo! Noid from our childhood, the title really didn’t create any huge waves in the game industry. Yo! Noid did show developers that a brand named product could be used as a marketing and brand awareness strategy, something we’d later see Burger King try on the Xbox 360 and find some success.

Can you tell the difference between Yo! Noid and Kamen no Ninja Hanamaru?

Eidos and Square Enix Birth Great ThingsEidos and Square Enix Birth Great Things

tombraiderEidos was founded in 1990 and has been the king of its own destiny since its inception. As part of Square-Enix, Eidos and its destiny were called into question, would they continue to run the show or would they become one with Square-Enix. Square-Enix has come out to say they’ll be leaving Eidos to themselves and allow creativity to flow between the companies.

“This is an exciting beginning to what I believe will be an incredible journey. I am very happy that Phil Rogers has agreed to lead Eidos in what I see as an international marriage between our two companies, a marriage that will give birth to great things. Eidos is a content rich company and a culturally significant business to the Square Enix group.” (kotaku)

Square-Enix is playing it safe with this acquisition because this isn’t a great enviroment for shaking things up internally within a development studio. Eidos is well known for Tomb Raider, Hitman, Deus Ex, Thief and many other great projects and have built a solid foundation for the future.

A mind-share between these two groups is a powerful enemy to the competitors if they’re able to open a good dialog between the two companies and share resources, tools and engines. In a world of cost savings and salary cuts, leaning on each others resources to build a better product is a win.

At least we won’t have to call them Square-Enix-Edios because that’s just a mouthful!