DSi To Supplement Nintendo DS In The US

Unlike Japan, Nintendo has not invaded the entire home consumer market here in the United States. This leads them to believe there is room for both the DS and the DSi here in the United States. The DS will no doubt be a cheaper alternative to the DSi and the DSi isn’t going to make its way to the US for some time now (well into 2009 we hear).

Right now we’re still working through what the strategy’s going to be here. But we think that there’s huge untapped potential for the DS Lite. Because when you’ve got only one in every five households in the U.S., compared to one in every two in Japan, it says there’s potential.

You’ve seen some of the work we’ve done this year with celebrities, that we’re bringing a lot of new consumers in to the DS. So I think there’s opportunity for both of them to coexist for some period of time. (kotaku)

We all though the DS was taking over the market, apparently it’s going a long way to go. Nintendo probably feels the DSi may take some of the market share for the original hand held so they’re going to keep them both in the market, initially. No doubt, the DSi will eventually out-live the DS over time, but there is no reason to take the DS out of the US market until the market dominance dies off.

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Post

Episode 499: A Long DelayEpisode 499: A Long Delay

Yeah, we recorded this on April 2 and are just releasing this on April 12 — because during this time Jonah went to PAX East, then visited his mother in NYC, and things have calmed down about now. This week’s Gaming Flashback is the overly cute LittleBigPlanet… and to think it was a major topic of conversation in the early days of the podcast. How time has passed.

This week’s news items include:

  • You can play de_dust2 in Far Cry Arcade
  • No Man’s Sky coming to Xbox One later this year

You’d think that wouldn’t be enough news for 90 minutes, but that’s ok. We go off on tangents all the time.

Episode 453: Videogame Piss-TakeEpisode 453: Videogame Piss-Take

Unfortunately, there’s no Donald Trump in this podcast – you’ll have to wait for an outtakes episode to listen to THAT discussion. However, there’s plenty of news culled from the past two weeks to enjoy.

The news includes:

  • Rumor: Beyond Good & Evil 2 Switch exclusive for first 12 months
  • ‘Game Mode’ for Windows 10 will power Xbox One and Project Scorpio games too
  • Square Enix strongly hints at Dragon Quest XI heading west
  • Xbox boss says Microsoft will still “take risks” after Scalebound cancellation

Let us know what you think.

Episode 276: Covered in ConcreteEpisode 276: Covered in Concrete

Paul is not in the podcast, and will be out for the next couple of weeks as he recovers from major surgery. In the meantime, the podcast chugs on with three podcasters, as Jordan relays what he thought of the Sony Gamescom 2012 press conference.

In the meantime, the news items include:

All that plus Reader Feedback wishing Paul well (sorry, Kizer, we didn’t moderate your message til after recording), as well as this week’s Question of the Week, “When is the right time to cut the price of a console?”