DSi To Supplement Nintendo DS In The US

Unlike Japan, Nintendo has not invaded the entire home consumer market here in the United States. This leads them to believe there is room for both the DS and the DSi here in the United States. The DS will no doubt be a cheaper alternative to the DSi and the DSi isn’t going to make its way to the US for some time now (well into 2009 we hear).

Right now we’re still working through what the strategy’s going to be here. But we think that there’s huge untapped potential for the DS Lite. Because when you’ve got only one in every five households in the U.S., compared to one in every two in Japan, it says there’s potential.

You’ve seen some of the work we’ve done this year with celebrities, that we’re bringing a lot of new consumers in to the DS. So I think there’s opportunity for both of them to coexist for some period of time. (kotaku)

We all though the DS was taking over the market, apparently it’s going a long way to go. Nintendo probably feels the DSi may take some of the market share for the original hand held so they’re going to keep them both in the market, initially. No doubt, the DSi will eventually out-live the DS over time, but there is no reason to take the DS out of the US market until the market dominance dies off.

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A new draft of the R18+ classification has been released by home minister Brendan O’Connor through the Australian Federal Government. The new guidelines closely match those in place for Australia’s film industry. The new R18+ rating removes restrictions on bad language, drug use and nudity; in contrast, the current guidelines forbade the classification of any adult-themed games.

O’Connor’s draft claims that the R18+ rating will allow “virtually no restrictions on the treatment of themes”, and violence in games “except where it offends against the standards of morality, decency and propriety generally accepted by reasonable adults to the extent that it should not be classified.” As far as sex, the draft says, “Sexual activity may be realistically simulated. The general rule is ‘simulation, yes – the real thing, no'”.

Of course, “standards of morality, decency and propriety” is still troublesomely subjective, while “simulation, yes, the real thing, no” is comicly inept for videogames, where everything is simulation. You may be able to tell when live actors are actually performing sexual acts, but when can you tell a videogame character is actually having sex?

O’Connor stated:

“The Gillard government wants to provide better guidance for parents and remove unsuitable material from children and teenagers. The introduction of an R18+ classification will help achieve that and will also bring Australia into line with comparable nations. This issue has been on the table for many years, without the necessary progress to make a change. We’ve recently seen several states publicly express their support for an adult only rating for games and I’m keen to reach a unanimous decision at the July meeting.”

Rather than banning games, why not punish stores for selling mature games to underage children? Or put the onus of raising children on the parents?