Bejeweled Twist Launched, Casualites Rejoice

After four years of development, Popcap lit up Seattle Monday night with the launch of Bejeweled Twist sparing no expense to show off their new casual game. It took four years to complete but Popcap isn’t going to release a game until it’s perfect. You won’t play it until they believe it is a game their mom would love.

“Popcap builds games for people, not demographics,” says CEO David Roberts. At the launch the founders, John Vechey, Brian Fiete and Jason Kapalka talked about the casual game market while the “Gem Girls” walked around looking sexy and flashy. Roberts talked about the casual game industry and forecasts it growing to become an $8 billion market — not too shabby for USD $19.99 games.

Downloads of Bejeweled, of course, show no signs of stopping and Popcap explained that 40% of their revenue comes from the old concepts of “Diamond Mine.” Phil Spencer, Microsoft Game Studios’ General Manager, hopped on stage and explained how Microsoft saw Popcap’s vision in their Diamond Mine flash game and suggested a rename to Bejeweled, the founders hated the name but took the big companies suggestion on the change.

Since then, we’ve had many folks attempt to clone and replicate the success in Popcap’s flagship product. Complete with open bar, Gem Girls, camera flashes and glitter this game launch shows the growing casual games industry the great power and momentum of “simple” casual games.

Nothing about Bejeweled Twist is simple. The game play of Bejeweled Twist aggregates all the knowledge Popcap has acquired over the last seven years to design one blockbuster title. From classic Bejeweled to Chuzzle to Peggle, the game takes pieces of each successful title and combines the game play, sounds, graphics and modes into a product that will bring casual gaming to a new level. Bejeweled Twist is going to be the new bar to reach in the industry in terms of addictive game play and a unified casual vision.

Stay tuned for the full review as we get deep into the full features of Bejeweled Twist. Special thanks to Dale North from Destructoid for hanging out for some drinks during the after party.

0 thoughts on “Bejeweled Twist Launched, Casualites Rejoice”

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Post

Episode 723: Hellblade and HelldiversEpisode 723: Hellblade and Helldivers

The gang discusses the PC Gaming Show coming June 9, Tesla ending Steam support in its vehicles, Ghost of Tsushima being PlayStation’s biggest single-player PC launch to date (second only to Helldivers 2), Hellblade 2 developer Ninja Theory’s next game reportedly already greenlit by Xbox (and “no plans whatsoever” to close studio), Grand Theft Auto 6 publisher “highly confident” of an Autumn 2025 release window and the Resident Evil 1 Remake is in production and will release in 2026 according to a leaker.

The news includes:

  • This year’s Call of Duty will reportedly launch on Xbox Game Pass
  • Jason Voorhees slashes into the MultiVersus roster
  • Life By You is delayed again

Let us know what you think.

As Seen On TV – Casual Game Label (Wii and DS)As Seen On TV – Casual Game Label (Wii and DS)

A 3D version of Deal or No deal sound desirable to you? Perhaps you’re a game show fan and just can’t get enough Howie, if so, you’re in luck. Koch Media announced their new casual games label As Seen On TV which will bring popular TV brands to the console.

At first we were thinking “a games division based on infomercials?” No, their intention is to bring familiar casual game experiences into the home. Many families sit down and share their experiences of TV viewing together when it comes to watching game shows, Koch Media plans to make this a bit more interactive and competititve.

When can we expect the games to hit the market? “We are delighted to be launching the As Seen On TV range during the key Christmas retail period,” said Craig McNicol, Managing Director at Koch Media.

(Thanks, CasualGamerChick)

Read on for full press release…

(more…)

Episode 716: Xbox Partner PreviewEpisode 716: Xbox Partner Preview

No Gravatar

This week the gang covers the Xbox Partner Preview, while also discussing the closing of Rooster Teeth.

The news includes:

  • Apple kills Epic’s iOS developer account
  • Xbox Partner Preview announcements
  • Rogue-like poker hit Balatro sells half a million copies in ten days

Let us know what you think.

The post Episode 716: Xbox Partner Preview first appeared on Gaming Podcast.